Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Training
Languages
Certification
Timeline
Generic
Teresa Ann Bell

Teresa Ann Bell

Boulder,CO

Summary

Dynamic leader with a proven track record at Splunk, driving GTM strategy and cultural transformation. Expert in change management and stakeholder engagement, achieving significant ARR growth and improved renewal rates. Skilled in strategic planning and execution, fostering cross-functional collaboration to enhance operational efficiency and organizational alignment.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Managing Director, GTM Global Transformation

Splunk
Boulder, United States
01.2020 - Current
  • Drive strategic initiatives and transformation across business functions for the Office of the CRO, resulting in significant ARR growth, improved renewal rates, and enhanced NPS scores
  • Led post-merger integration initiatives, aligning sales operations and forecasting processes to ensure a seamless transition and operational continuity. Facilitated cultural integration by implementing change management strategies, and fostering a unified organizational culture. Streamlined processes and integrated tools across merging entities, enhancing efficiency and collaboration
  • Pioneered integrated pre and post-sales processes impacting GTM strategy through a unified engagement selling model, positively impacting expansion and renewal rates
  • Partner with cross-functional stakeholders – Global Sales, CSX, PS, Solutions Engineering, Renewals, Product, and Marketing – to reduce resistance and enable smooth adoption of strategic initiatives organization-wide.
  • Design and execute change strategy and risk management processes to successfully execute global strategic initiatives
  • Enable leaders and teams to deliver aligned GTM initiatives by designing comprehensive communication frameworks

VP, Global Programming & Transformation

XSci
Boulder, United States
06.2010 - 01.2020
  • Led strategic transformation and operational initiatives across national and international programs, ensuring alignment with XSci's mission to enhance science learning experiences for educators, students, and peers.
  • Expanded and diversified XSci's funding base, securing $3M from leading industry partners, including Merck, NSF, Bayer, Northrop Grumman, and Microsoft, enabling long-term growth and innovation.
  • Spearheaded the creation of award-winning documentaries Everest ER and Inspire Me! Weightless Flights of Discovery, elevating STEM education narratives to global audiences and inspiring future generations.
  • Designed and executed a 400-person STEM experiential conference, forming strategic partnerships with organizations such as Merck, Discovery Education, Microsoft, iFly, Lego, National Geographic, and REI to create high-impact learning experiences.
  • Consistently delivered transformation programs that expanded XSci's global reach, enhanced its impact, and solidified its role as a leader in STEM education transformation.

Director of Global Marketing

BMIG Management Consulting
Longmont, United States
06.2008 - 06.2010
  • Led strategic marketing initiatives across four continents.
  • Achieved a 150% increase in B2B opportunities.
  • Designed and executed innovative lead generation strategies.
  • Responsible for direct marketing operations and budget across 15 countries.
  • Successfully launched a global online infrastructure comprising microsites, driving a 45% increase in lead generation across EMEA, APAC, and AMER.

Creative Director

Dalbey Education
Westminster, United States
01.2005 - 12.2008
  • Streamlined creative end-to-end product development process to deliver strategic, market-driven solutions.
  • Oversaw a $1.2 million web marketing budget, directing high-impact initiatives including email marketing, affiliate marketing, lead generation campaigns, and online brand management to maximize ROI and market reach.
  • Built and executed marketing operations plan resulting in 30% reduction in campaign errors.
  • Directed a cross-functional design and development team - including developers, testers, and program managers delivering strategic features for both new and existing products.

Education

MBA -

University of Colorado Boulder
Boulder
01.2019

B.S. - Business Administration and Management

University of Colorado Boulder
Boulder

Skills

  • GTM strategy and execution
  • Business transformation
  • Change management leadership
  • Strategic planning
  • Sales optimization
  • Pre and post-sales integration
  • Effective communication
  • Risk management
  • Cross-functional collaboration
  • Process improvement
  • Project management
  • Stakeholder engagement
  • Team leadership
  • Cultural integration
  • Mergers and acquisitions

Accomplishments

  • Increased ARR by 15% and renewal rates by 2% through strategic CRO initiatives.
  • Secured $3M funding from 5 major industry partners.
  • Launched and achieved 87% adoption of global unified engagement selling model.
  • Engaged 400 attendees in a high-impact STEM conference.

Training

  • Change Leadership Certification, Prosci
  • Leading Strategic Growth & Change, Columbia University
  • Performance Coach Certification, Performance Coach University (PCU)

Languages

English, Native

Certification

  • ProSci ADKAR Certified Change Management
  • Performance Coach PCU

Timeline

Managing Director, GTM Global Transformation

Splunk
01.2020 - Current

VP, Global Programming & Transformation

XSci
06.2010 - 01.2020

Director of Global Marketing

BMIG Management Consulting
06.2008 - 06.2010

Creative Director

Dalbey Education
01.2005 - 12.2008

MBA -

University of Colorado Boulder

B.S. - Business Administration and Management

University of Colorado Boulder

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