Teresa Ruedinger
Manitowoc,WI
Summary
Emerging marketing professional with an associate's degree in Marketing. Strong foundation in organization, planning, and communication to support business and customer demands. Well-versed in marketing campaign development, social media engagement, and brand ambassador relations. Exceptional multitasking abilities and a superior work ethic. Effective contributor to team efforts, excelling in problem-solving and organizational tasks. Willing to take on any task to support the team, demonstrating reliability and dedication as a valuable team player. Hardworking and resourceful approach, committed to driving success in the marketing field.
Overview
19
19
years of professional experience
Work History
Chairperson Organizing Committee
Local 1472 UAW Union
01.2025 - Current
Content/Communication Strategy and Development
*Directed the strategic planning, development, and execution of monthly newsletters, delivering high-impact, action-driven communications that strengthened membership engagement, advanced organizational goals, and reinforced the core vales of the UAW. The distribution of The Link newsletter was illustrated in forms of QR code, poster, In hand, and social media.
* Led the development of comprehensive orientation materials for new hires, creatively presenting UAW education, history, and member benefits to drive early engagement and long-term retention.
* Engineered targeted recruitment and training materials for union organizers and non-union employees, leveraging persuasive communications and visual storytelling to support membership growth and organizing success.
* Applied strategic communications, creative design, and educational outreach to revitalize local 1472's organizing efforts, foster a culture of solidarity, and position the union for future growth and bargaining strength.
Strategic Brand Identity Development
* Led the strategic development and launch of distinctive, modernized logo exclusively for local1472, establishing a strong and unified visual identity aligned with the organization's mission, values, and future growth objectives.
* Directed the comprehensive integration of the new logo across al official communications, including uniformed publications, social media platforms, and member apparel, to ensure brand consistency, increase visibility, and strengthen organizational pride.
* Reinforced the newly developed identity through targeted campaigns, apparel initiatives, and digital presence, creating a renewed sense of unity, professionalism, and solidarity among members and external audiences.
Campaign Merchandise Development
* Conceived, designed, and launched Red Shirt Wednesday Give Away initiative, including the creation of eye-catching solidarity apparel, resulting in increased visibility, workforce unity, and stronger collective identity across the plant.
Machine Operator
Vollrath Company
06.2006 - Current
* Setup Hydraulic Presses and change out dies
* Forklift Certified
* ABB robot setup
* Experience & Knowledge in precision measuring tools.
* Blueprint reading
* Operate various presses
* Lathe operations
* Packaging and Distribution
* Team member to discuss solutions to safety issues.
* Lock out Tag out certified
Education
Associate of Science - Marketing Management And Research
Lakeshore Technical College
Cleveland, WI12.2021
High School Diploma -
Roncalli High School
05.1992
Skills
- Strategic marketing planning
- Social media management
- Proficient in brand management
- Sales
Accomplishments
* Phi Theta Kappa Honor Society Member
* Measurable rise in union card sign-ups over the last 5 months. 12 for 12 since January, since I led the organizing committee and taught UAW education to new hires on orientation day.
* Advocated and secured face-to-face union involvement in new hire orientation, transitioning union card distribution from the company to local 1472 representatives to build stronger early member relationships.
* Advocated and achieved brand identity for a local1472.
Projects
Website Development Projects
Petlink.online
* Used Microsoft Teams to collaborate ideas and goals through presentations, spreadsheets, and other documents
* Developed vision and purpose
* Determined target market and focused demographic
* Collaborated as a marketer with a multi-disciplinary team comprising a web designer, web developer, and sales representative
* Developed name, logo, brand voice, customer journey map, creating a great user experience design (UX)
* Designed a brand by detailing the mission statement, values, and attributes, executive message, brand voice and core message, brand attitude toward the audience, and unique selling propositions
* Constructed a sitemap, business goals, and a SEO spreadsheet of meta titles, meta description, content/ description, image tags, keywords, and file names
* Developed a questionnaire and used it on a variety of website users to test the e-commerce website and use for improvements
What Women Want Warehouse
* Designed by using Notepad++ and HTML codes
* Organized titles and content
* Constructed by using Wix website creator as well
* Determined target audience demographics, goals for the website, and what social media platform/ blogs to leverage
* Developed mass emails
Non-Profit Campaign:
The Ronald McDonald House Charities
* Developed a complete executive summary, public relations plan and evaluation plan of my marketing campaign called, "For the Love of Tabs"
* Planned a fundraiser event to collect and recycle soda tabs for RMDHC
* Produced key messages, blogs, media list, press release for RMDHC, social media posts
* Generated a target audience and research their geographic, demographics, primary motivation, characteristics, psychographics, barriers, and benefits for both primary and secondary target audiences.
Other areas of Experience
* Google Ads * Brand identity * SWOT analysis * Marketing personas * Animoto * Survey testing * Developed marketing plans * Customer relations management (CRM)
* Google Analytics * Microsoft Word * Excel * PowerPoint
* Desktop Publishing * Public Speaking * Project Presentation
Languages
Spanish
Limited Working
Timeline
Chairperson Organizing Committee
Local 1472 UAW Union
01.2025 - Current
Machine Operator
Vollrath Company
06.2006 - Current
High School Diploma -
Roncalli High School
Associate of Science - Marketing Management And Research
Lakeshore Technical College
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