Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Teresa Toth

Summary

Results-oriented marketing and sales leader with a decade of proven expertise in cultivating leads, optimizing conversions, and enhancing customer retention. I have a track record of successfully building and overseeing high-performing sales teams. Known for my adeptness in identifying process gaps and implementing strategic solutions to streamline sales cycles, I am dedicated to achieving measurable and sustainable business growth.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Director of Customer Success

Copper Storage Management
02.2024 - Current
  • Oversees Sales, Marketing, Onboarding, and Client Relations teams.
  • Creates strategy for end-to-end customer acquisition and retention.
  • Creates measurable goals for each team.
  • Reviews customer complaints and concerns and seeks to improve all aspects of the customer experience with the company.
  • Promotes an energetic fan base for products and locates brand ambassadors to share the product's benefits and value.

Director of Sales and Marketing

Copper Storage Management
06.2022 - Current
  • Owns growth strategy for the sales team.
  • Owns inbound and outbound marketing strategy.
  • Manages annual marketing and sales budget.
  • Manages lead pipeline (over 600 inbound leads annually), funnel and follow up - manages HubSpot account for the company.
  • Manages sales contract process and distribution.
  • Manages trade show and events budget and scheduling.
  • Manages organic social posting and schedule.
  • Writes original articles, blogs, and posts for leading industry publications.
  • Creates marketing collateral.
  • Manages association and vendor relationships.

Lead Qualification Specialist

Live Oak Bank
08.2020 - 05.2022
  • Developed and executed lead qualification process for the bank using Salesforce.
  • Owned lead qualification training and managed team.
  • Provided first point of contact for thousands of inbound and outbound leads YOY.
  • Managed pre-qualification sales pipeline for all industries at the bank.
  • Contributed millions of dollars to sales pipeline YOY.

Marketing Analyst

Live Oak Bank
10.2014 - 04.2022
  • Strategized and executed multi-channel lead campaigns.
  • Created and pitched original articles and blog content for industry specific national publications.
  • Created outbound email campaigns to prospective leads on SBA banking products and services.
  • Owned marketing budget for teams.

Education

Masters of Strategic Communication -

Washington State University
Pullman, WA
12.2019

Bachelor of Arts - Communications

George Mason University
Fairfax, VA
05.2013

Skills

  • Client Advocacy
  • Strategic Planning
  • Customer Retention Strategies
  • Campaign Management
  • Lead Generation
  • Salesforce proficiency
  • CRM Integration
  • Business Development

Certification

Hubspot Inbound Certification

Timeline

Director of Customer Success

Copper Storage Management
02.2024 - Current

Director of Sales and Marketing

Copper Storage Management
06.2022 - Current

Lead Qualification Specialist

Live Oak Bank
08.2020 - 05.2022

Marketing Analyst

Live Oak Bank
10.2014 - 04.2022

Masters of Strategic Communication -

Washington State University

Bachelor of Arts - Communications

George Mason University

Hubspot Inbound Certification

Teresa Toth