Summary
Overview
Work History
Education
Skills
Websites
Community Impact
Timeline
Generic

Terhea Golden

Director, Purpose Communications
Moorestown,NJ

Summary

Strategic communications leader with expertise in executive visibility, reputation management, and purpose-driven storytelling. Proven ability to simplify complex narratives, drive engagement, and align communications with business goals. Skilled in earned media, digital strategy, and data-driven insights to measure impact and optimize engagement. Experienced in ESG, DEI, and health equity communications, partnering with C-suite leaders to enhance brand trust and employee culture. Passionate about shaping narratives that drive business success and social impact.

Overview

11
11
years of professional experience

Work History

Director, Purpose Communications

Bristol Myers Squibb
01.2025 - Current
  • Lead development and execution of a unified Purpose platform, aligning patient advocacy, culture, inclusion, and health equity into a cohesive, engaging narrative.
  • Drive internal and external communications strategies that inspire employees, strengthen corporate reputation, and position BMS as a purpose-driven leader in healthcare, strengthening BMS' corporate reputation through top-tier earned media coverage, executive thought leadership, and strategic storytelling.
  • Deliver digital-first communication strategy and engagement, leveraging high-impact consumer media, social storytelling, and employee advocacy to amplify purpose. Measure and track impact, ensuring engagement across media, employee culture, and external reputation to demonstrate business and societal value.

Director, Corporate Affairs Strategy & Operations

Bristol Myers Squibb
10.2024 - 02.2025
  • Led strategy & operational excellence to shape culture, enhance collaboration and drive execution across 300+ global Corporate Affairs function. Developed and executed internal reputation-building strategies, fostering engagement and alignment with business priorities, resulting in 85% satisfaction rating with teams.
  • Designed and implemented a professional growth and development strategy to build capabilities across the function, ensuring teams were equipped with the skills and knowledge to drive business impact. Partnered cross-functionally with leadership team to align messaging, streamline operations and drive business impact.
  • Advised and supported the Executive Vice President of Corporate Affairs communication strategy for internal and external engagements, thought leadership and digital channels. Leveraged data-driven insights and reputation metrics to assess impact, inform decision-making and optimize communication and engagement strategies, resulting in a 30% increase in LinkedIn growth and engagement.


Director, ESG Communications

Bristol Myers Squibb
01.2024 - 10.2024
  • Led internal and external communications strategy for BMS' Environmental, Social & Governance (ESG) efforts, resulting in 15% increase in employee engagement scores and 20% boost in participation of health equity and inclusion programs. Enhanced corporate reputation through top-tier earned media placements securing coverage in key industry and consumer outlets achieving 25% increase in positive media assessments, 15+ placements in tier-one publications including Forbes and a 10% improvement ins Share of Voice compared to competitors.
  • Positioned BMS leadership as industry thought leaders in ESG securing 25% increase in executive LinkedIn engagement and follower growth and 20% boost in earned social media reach from executive visibility campaigns.
  • Drove digital-first engagement by launching high-impact consumer and social storytelling campaigns leading to an 18% increase on purpose-driven content across LinkedIn platforms, 2million views on social video content highlighting ESG efforts and 15% increase in referral traffic to ESG-related content on corporate website.


Director, Global Inclusion, Diversity & Health Equity Communications

Bristol Myers Squibb
02.2023 - 04.2024
  • Designed and executed internal and external communication strategies for BMS’ health equity commitments, leading to a 20% increase in employee awareness and engagement in health equity initiatives, 15% increase in external recognition of BMS' health equity efforts through media coverage and stakeholder engagement and a 10% growth in partnerships with external organizations supporting DEI and health equity goals.
  • Delivered high-impact executive communication strategy on digital channels driving 25% increase in executive thought leadership engagements on inclusion and health equity topics, 30% growth in social media engagement on executive-driven DEI content and 15% improvement in leadership trust scores related to DEI initiatives tracked via employee engagement scores.
  • Contributed to ESG reporting by analyzing and presenting data on DEI goals and milestones, achieving: 100% transparency in DEI progress reporting, strengthening stakeholder confidence; 10% improvement in external ESG ratings related to DEI efforts and a 20% increase in internal engagement with DEI reports and dashboards, ensuring teams were aligned with progress and impact.

Associate Director, Global Inclusion & Diversity Communications

Bristol Myers Squibb
05.2022 - 02.2023
  • Led BMS’ DEI communications, driving advocacy through external partnerships and strategic communication efforts, resulting in a 30% increase in engagement with key DEI partner organizations and advocacy groups, 25% boost in positive media sentiment around BMS’ diversity and equity commitments, and 20% growth in employee participation in DEI-related external events and initiatives.
  • Developed content for senior leaders to amplify diversity and equity initiatives, ensuring alignment with enterprise goals, leading to a 40% increase in executive-led DEI messaging engagement across internal and external platforms, 3X growth in executive visibility on DEI topics through keynote speeches, media interviews, and industry forums, 20% higher engagement on internal DEI communications, as measured by employee feedback surveys.
  • Directed reporting for DEI objectives, publishing key insights and progress in the Global Inclusion & Diversity Report, achieving 100% compliance with ESG and DEI transparency reporting standards, 15% increase in external relationship and stakeholder engagement with DEI reports and a 10% improvement in BMS' external DEI reputation scores, as measured by industry benchmarks.


Inclusion Consultant, Assistant Vice President

PNC Financial Services Group, Inc.
06.2020 - 05.2022
  • Led DEI strategies across 20 departments, delivering measurable business impact and fostering an inclusive culture, resulting in 25% increase in DEI engagement scores across departments, as measured by employee surveys, 15% improvement in retention rates among diverse talent, 20% growth in participation in DEI learning and development programs.
  • Managed a $3M budget to lead enterprise-wide DEI events, including the annual D&I Champion Conference, achieving 30% increase in attendance and participation year-over-year, 95% satisfaction rating from attendees, with measurable improvements in DEI knowledge and advocacy and 2X increase in executive involvement and sponsorship of DEI initiatives.
  • Partnered with executives to advance key DEI initiatives and enhance cross-functional engagement, leading to 40% increase in executive communications and visibility around DEI priorities, 3X increase in cross-functional collaboration on DEI projects, driving enterprise-wide alignment and a 10% boost in external recognition of BMS’ DEI leadership, as measured by ESG rankings and industry awards.

Community Development Consultant

PNC Financial Services Group, Inc.
04.2017 - 06.2020
  • Led Community Development strategy, communications, and initiatives across the Carolinas, partnering with territory executive leadership to drive impact.
  • Developed strategic partnerships with executive leaders, securing funding for 150+ community development initiatives, strengthening local engagement and brand reputation.
  • Managed a $250,000 annual budget, allocating grants and sponsorships to non-profit organizations, resulting in 25% increase in community outreach and measurable social impact.

PNC Retail Leadership Development Associate and Branch Manager

PNC Financial Services Group, Inc.
02.2014 - 04.2017
  • Exceeded year-over-year sales goals by 10%, contributing to a $5M revenue increase and strengthening market share.
  • Led the launch of the first Universal Branch in the Greater Charlotte market, resulting in a 25% increase in new customer acquisition within the first 6 months, 20% boost in customer satisfaction scores due to enhanced service model and 15% growth in cross-sell opportunities, driving higher product adoption.
  • Executed a data-driven sales strategy through a consumer insight tool, leading to a 45% year-over-year increase in insight tool adoption across sales teams, 30% improvement in customer segmentation accuracy, enhancing targeted sales efforts and 20% increase in conversion rates from lead generation to closed sales.


Education

BA - Journalism & Digital Media

Pennsylvania State University
University Park, PA

Certification - Strategy & Innovation

Carnegie Mellon, Tepper School of Business
Pittsburgh, PA

Certificate - Diversity & Inclusion

Cornell University
Ithaca, NY

Skills

  • Executive & Corporate Communications
  • Thought Leadership & C-Suite Positioning
  • Crisis & Reputation Management
  • Digital & Social Media Strategy
  • Data-Driven Storytelling & Insights
  • Media Analytics & Performance Measurement
  • Change & Transformation Communications
  • Internal Communications & Employee Engagement

Community Impact

South Jersey Chapter, Jack and Jill of America, Inc., Public Relations Committee, Fundraising Committee

Timeline

Director, Purpose Communications

Bristol Myers Squibb
01.2025 - Current

Director, Corporate Affairs Strategy & Operations

Bristol Myers Squibb
10.2024 - 02.2025

Director, ESG Communications

Bristol Myers Squibb
01.2024 - 10.2024

Director, Global Inclusion, Diversity & Health Equity Communications

Bristol Myers Squibb
02.2023 - 04.2024

Associate Director, Global Inclusion & Diversity Communications

Bristol Myers Squibb
05.2022 - 02.2023

Inclusion Consultant, Assistant Vice President

PNC Financial Services Group, Inc.
06.2020 - 05.2022

Community Development Consultant

PNC Financial Services Group, Inc.
04.2017 - 06.2020

PNC Retail Leadership Development Associate and Branch Manager

PNC Financial Services Group, Inc.
02.2014 - 04.2017

Certification - Strategy & Innovation

Carnegie Mellon, Tepper School of Business

Certificate - Diversity & Inclusion

Cornell University

BA - Journalism & Digital Media

Pennsylvania State University

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Terhea GoldenDirector, Purpose Communications