Teri Lamitie

• Develop digital revenue strategy, driving direct donations and membership growth across owned platforms and third-party channels like YouTube.
• Ensuring digital integration at all donation and membership levels, focusing on backend efficiency and seamless user experience.
• Drive cohesive audience experiences that connect supporters to funding opportunities.
• Enhancing donor journeys, and aligning engagement with fundraising goals through collaboration with editorial teams.
• Strategically develop innovative membership and donation models to diversify revenue from individual donors.

Key Responsibilities and Achievements:

• Digital Fundraising Strategy: Developed and launched direct donation strategies for national production units, working with business and editorial teams to boost donor engagement through targeted mid-funnel tactics.
• Public Media Collaborations: Represent GBH in PBS and NPR fundraising initiatives; co-chairing a PBS station working group to establish best practices for donor acquisition and retention. Successfully launched network-provided member benefits.
• Newsletter Program Strategy: Co-leading a four-person working group to revamp our email newsletter program Foundation-wide. Achieved a 50% reduction in send volume through segmentation and automation, lowering costs without revenue impact.
• YouTube Monetization: Collaborating with editorial units to raise individual donor support by leveraging on-platform tools, and boost visibility for off-platform donations.
• Email and Membership Operations: Enhancing email operations through advanced personalization, automation, and data-driven strategies, fostering increased engagement and membership growth.
• Cross-Department Collaboration: Aligned strategies across Major Gifts, Corporate Sponsorship, Foundations, and Membership teams to optimize organizational revenue generation. Working with editorial units mid-funnel to build engagement strategies that lead to membership.

• Drove development of an automated, high-touch, scalable membership and digital fundraising program.
• Built and managed a team of content, technology, and marketing experts to drive audience engagement and membership revenue on digital platforms for WGBH, developing best practices through a culture of "test, learn, and repeat."
• Co-Chair of PBS and national station group focused on growth of new PBS Passport OTT service., Managed the WGBH station presence on digital platforms.
• Developed a successful multichannel personalization strategy, leveraging integration between CMS and CRM.
• Grew monthly website registrants by 3X in 2019.
• Increased digital revenue annually through effective multichannel membership campaigns, outside of on-air fundraisers.
• Provided email newsletter strategy and platform consultation to WGBH's national programs: Masterpiece, FRONTLINE, American Experience, NOVA, and Antiques Roadshow.
• Drove audience engagement, lead generation, and digital revenue growth through the effective use of locally branded digital platforms and national network outposts.
• Key team member in developing digital fundraising strategy for new venture: Contributor Development Partnership.
• Participate in pitch meetings.
• Driving digital revenue growth at 21 stations.
• Pilot new ideas to innovate on service offerings.
• Lead internal teams to create operational processes and infrastructure.
• Developed acquisition targeting, leveraging research.
• Enabled use of networked data across the country, growing knowledge of donor behavior.

Built and led a team of content, fundraising, product, design, technology, and social marketing experts to drive platform strategy, engagement, and revenue goals for WGBH.org

• Key member of both the WGBH Digital and WGBH Local Fundraising Divisions.

• Managed the WGBH station presence on digital platforms.

• Managing product for CMS, Ad-serving, streaming vendor relationship, streaming analytics, email marketing platform, and social media for membership.

• Driving audience engagement and lead generation through the effective use of locally branded digital platforms and national network outposts

• Provide email marketing consultation to national programs, and oversee the management of the national programs’ email marketing platform

• Instrumental in growing email as a source of revenue by 4X

• Designed an integrated digital and email fundraising and engagement strategy for WGBH