TERI QUIÑONES

• Embedded with Ad Sales Marketing (Branded Partnerships) on Marketing Strategy which included 1P research insights, audience insights, ground-up events, and collateral to engage with client prospects.
• Research and Insights. Gathered audience data such as, demographics and behavior, and about mitú audience and created insights about social/online audience as well as U.S. Hispanics/Latinos for sales team of eight who reported to Chief Revenue Officer.
• Led and managed stakeholders, mitú leadership and 3rd party research company (Hyperlytics) and PR Agency (The MRKT), to complete 1P original research relevant to big brands and mitú audience.
• This research created several category research insight materials across QSR, Beer, CPG-Snacks, and Retail among USH, Non-Hispanics and mitú audience.
• Other important research completed and published involved community issues such as, Health and Wellness and Financial Literacy.
• Health and Wellness study revealed many insights, one of which was that mental health was prioritized as very important across US Hispanic Gen Z, Millennials, and Gen X. This seismic shift in attitude was important tipping point. Prior to pandemic, mental health was considered cultural taboo to openly discuss among most US Latinos.
• Financial Literacy study showed insights that showed US Hispanics are early adopters of technology and yet severely under utilize financial advisors for money matters.
• Facilitated strategy development and planned with cross-functional teams.
• Researched relevant insights to capture interest and identify business opportunities with U.S. Latinos and the NGLmitú online audience.

• Led and managed up to 20 social media and online campaigns for brands such as, ULTA, Sephora and Neutrogena (Beauty), Microsoft Xbox (Gaming), Ricolino & Vero (CPG/confections), PGA Tour (Sports) and Entertainment (theatrical and streaming releases).
• Working with responsive cross-functional team, led client's campaign from Kick-off call to creative concepts and production for original branded content to end of campaign performance report.
• Contributed ideas to concept development, strategic planning and business operations.
• Quarterly Insight Presentations. Co-led team of account managers to evaluate the performance of prior quarter's social/online campaigns via evaluation of key metrics (ER, VCR, CTR) vs. benchmarks.
• Final findings included best performing tactics, formats and social platforms presented in Keynote presentations to large internal team of VPs and multiple relevant teams.
• Collaborated and partnered with creative teams and strategists to lead team to greatness on every at-bat with thinking and creative work constantly exceeding client expectations
• Contributed ideas to concept development, strategic planning and business operations.

• Managed and led client relationships with PGA TOUR, publisher's largest client, and Boost Mobile.
• Partnered with cross-functional team of eight to concept and produce custom branded content that launched on publisher's Facebook and Instagram pages reaching young, bicultural, U.S. Latino audience.
• Contributed to team objectives in fast-paced environment. Kept client team and internal team focused on key milestones to meet on-time launch dates for social campaigns and met guaranteed delivery and performance metrics.
• Set and achieved company defined social campaign goals.

• Client Relationships: Dole Packaged Foods, Acura luxury automotive
• Oversaw two direct reports and partnered with cross-functional team of 11 professionals across strategy, creative, production, media, social teams.
• Managed multiple advertising campaigns for Dole Packaged Foods and priority Acura vehicle launch.
• Partnered with agency's social team to create original social content for Dole.
• Contributed to quarterly calendars for monthly productions of branded content in-house with trusted third-party partners.
• Worked with Latina influencers to create original content for social, web and blogs.
• Directed client projects with eye for quality and marketing client needs while mindful of audience relevance.
• Prepared creative presentations for clients showing seamless brand messaging in the branded content and end of campaign presentations showing campaign success by meeting or surpassing key metrics.
• Met with clients to discuss advertising options and future growth goals.
• Managed accounts to retain existing relationships and grow share of business.

• Client relationships: Nestlé IBD and Frozen brands, ALDI grocery.
• Oversaw team of two professional account managers handling up to five Nestle brand campaigns. Partnered with cross functional team of ten across strategy, media, digital, social, creative and production.
• Led holistic planning and execution of continuous integrated advertising campaigns for up to eight (8) Nestlé brands from La Lechera to Haagen-Daz.
• Sustained Nestle's healthy brand awareness and increased positive brand attributes year over year from 2013 to 2016.
• Met with clients to discuss advertising options and future growth goals.
• Built relationships with Nestle marketing clients to establish long-term business growth.

• Client Relationships: Health Net, Southern California Edison, Time Warner Cable/Spectrum, Epson-Latin America, Black & Decker and California Tobacco Control Program
• Supervised two direct reports and partnered with cross-functional team of nine in strategy, creative, production and media planning and buying.
• Served on new business team pitching new clients while managing business for existing clients.
• Increased unaided brand awareness by 14 percentage points for Southern California Edison, significant milestone in SCE's recent history.
• Decreased smoking prevalence among Latino males by 16% for California Tobacco Control Program between 2005 and 2011.
• Met with clients to discuss advertising options and future growth goals
• Achieved new business goals by cultivating and securing new client relationships and retaining existing clients.

• Client Relationship: Nissan USA (SUVs, cars).
• Supervised three account managers and worked with agency team of ten.
• Created innovative and integrated marketing campaigns for Nissan models: Altima, Maxima, Armada and Murano increasing sales volume and market share for Nissan.
• Designed several experiential events for Nissan corporate and dealers that featured U.S. Tour of industrially designed freight containers that served as dioramas
• Steadily grew Nissan market share from 7.1% to 10.1% among African-Americans from CY 2003 to CY 2006.
• Increased agency revenue by 53% between FY 2003 and FY 2006, as result of increased billings from Nissan marketing team.
• Maintained professional demeanor by staying calm when addressing unhappy or angry clients.

• Client Relationship: Toyota USA (cars, minivans)
• Planned and executed integrated marketing plans for redesigned Toyota Camry, Corolla, Sienna and new model introduction for Matrix, and Toyota dealer associations.
• Provided leadership, guidance and direction to account team members, offering assistance with any need at any time.
• Directed all Toyota car advertising representing 51% of agency's revenue.
• Delivered 41% sales volume increase for Toyota's flagship model, Camry, in four years.
• Led and managed cross functional team supporting redesigned Toyota Camry in 360 campaign to U.S. Latino audience through television, radio, print and outdoor advertising featuring legendary Cuban-American singer, Celia Cruz, Queen of Salsa.
• Played leadership role in Toyota dealership advertising while leading several national Toyota car image campaigns.
• Collaborated and partnered with creative teams and strategists to lead team to greatness on every at-bat with thinking and creative work constantly exceeding client expectations.
• Communicated client feedback to team members to promote proper resolution.
• Contributed ideas to concept development, strategic planning and business operations.
• Partnered with account team director to drive long-term account planning, growth and success.
• Wrote professional business correspondence and produced reports detailing updates.

Activities: Marketing Intern, Kellogg's Latin American headquarters, Querétaro, México. An international marketing internship with Kellogg's Mexico, a leader in marketing with global ad agency relationships and an on-site manufacturing facility

Institute of European Studies (IES), Junior Year Study Abroad Program (full school year), Madrid, Spain.