Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Terie Collamer

Terie Collamer

San Luis Obispo,CA

Summary

Performance-oriented executive with a strong track record of driving transformative growth and surpassing sales objectives. Recognized for consistently exceeding key metrics, demonstrating strategic thinking, and generating substantial revenue. Collaborative and diligent in cultivating customer relationships, while seamlessly implementing positive changes to enhance organizational effectiveness.

Overview

19
19
years of professional experience

Work History

Director of Sales

Elitech
01.2023 - Current
  • Introduced new brand to US market, building customer base and achieving sales quotas.

Senior Regional Sales Manager

DeltaTrak
01.2020 - 01.2023
  • Drove continuous sales growth by catering to customers with specific cold chain needs in the areas of produce, proteins, poultry, and vaccine storage monitoring Consistently exceeded regional revenue objectives through a 26% increase in the customer base
  • Broke territory records during my tenure that has consistently ranked my Territory as #1 for the past 2 years for total sales, new customer sales and in company KPI's Improved overall territory sales results by 42% in the first year, 68% second year by determination of adding new customers and upgrading existing customers into superior products with higher price points Exceeded expectations by achieving a +4% over quota for fiscal year 2022 (Sept 30), outperforming the company's negative result of -27%
  • Delivered exceptional territory performance in 2023, surpassing previous year's results by 118% and exceeding quota by 47% Successfully served a diverse range of customers including Walmart, Costco, Kroger, Publix, Trader Joes, McDonalds, Jack in the Box and more.

Regional Sales Manager

ClearCaptions, LLC
01.2019 - 01.2020
  • Worked briefly with company during a period of technological challenges, resulting in the downsizing of half the RSM and TM Teams
  • Within the initial 90-day period, increased team capacity from eight to sixteen members, resulting in a notable enhancement of performance for the CA/AZ territory
  • Achieved a boost in customer retention from 53% to 65% by enhancing team's visibility on-site, implementing a successful customer follow-up strategy, and maximizing Salesforce efficiency
  • Provided necessary training to open new markets, launch new initiatives, and address market opportunities or concerns
  • Achieved a 50% decrease in interrupting calls to internal departments by meticulously instructing the team on previously misunderstood SOP's
  • Enhanced productivity by coaching and mentoring Territory Managers individually in the field
  • Implemented customized plans resulting in a 12% improvement in outcomes.

Vice President of Sales

Robert Allen
01.2017 - 01.2019
  • Coached and guided a team of 17 outside sales representatives responsible for covering 21 states in a $25 million territory, resulting in the creation of 5 new positions within the initial 90-day period
  • Revitalized workplace culture and reduced employee turnover by prioritizing the employee experience, fostering a positive work environment, and enhancing communication Collaborated with marketing and product development teams to analyze competition, propose innovative products, and create targeted marketing strategies for seamless integration with sales initiatives
  • Developed training programs to enhance Territory Managers' skills in customer engagement, fostering brand education and dedication
  • Collaborated with sales team to identify and leverage individual strengths through personalized monthly programs, fostering brand education that boosted sales performance by 32%.

Business Development Consultant

Consulting
02.2012 - 12.2017
  • Provide strategies, knowledge and insight to consumer brands with needs that range from start up through product extensions Sales performance evaluation and/or hiring of new sales team members, streamlining product development processes for improved budgets, providing competitive landscape information and strategizing/planning and identifying potential growth opportunities Actively participated in all new customer meetings to solidify potential, new clients Review and analyze merchandise strategies to develop sales goal metrics Met with current clients to assess needs and develop improvement plans Managed needs of more than four customers at once using strong prioritization and multitasking abilities Maintained extensive knowledge of company products and services to provide top-notch expertise to customers Accessories, apparel, footwear, home improvement (textiles and hardscapes) in both retail and wholesale environments.

Vice President of Sales

Baggallini
01.2006 - 01.2012
  • Within the first 18 months, restructured the existing sales team which developed into eleven outside sales agencies, providing national coverage with over 150 sales representatives This strategy increased sales from under $1M per year to over $12M per year Pioneered a 'Guaranteed Sales Program' that included core assortments that added $1.5M per year to the company's overall sales Proactively worked with sales reps to grow the specialty account channel to over 3,500 individual accounts from a base of two hundred Direct accountability for key accounts such as: Clark's Companies, Bed Bath and Beyond, Container Store, Lucy, Eddie Bauer, Hallmark, Amazon, TJ Maxx, Zappos, Ebags and QVC These key accounts represented 35% of the company's total sales Developed internal and external flow of communication that ensured sales goals were clearly identified to every employee at Baggallini Worked extensively with front-line employees in Customer Service, as well as the operational support to ensure all were in alignment with the company's growth initiatives, which ultimately lifted positive company connection and morale Planned/attended over twenty regional and national trade shows per year, coordinating assistance from various territory managers for their participation in the shows Directly employed national PR firm on re-branding, which included trade show booth, POS/marketing materials and new design of ecommerce site which grew sales from $150,000 to over $3M in 2 years Increased profit margins by effectively controlling budget and overhead and optimizing product turns Front-line point-of-contact for contract negotiations which expanded international distribution in the following countries: Germany, Israel, UK and Australia which resulted in an increase of sales to $250,000 in year one Instrumental in gaining the company recognition by INC Magazine as being one of the 'Fastest Growing Privately Held Companies' for 5 years in a row Successfully negotiated the sale of Baggallini to RG Barry Corp for $33.8M During the rigorous 13-month acquisition period, sales plans were met, and profits were achieved.

Education

Skills

  • Sales leadership and training
  • Sales team training
  • Client Relationship Management
  • Sales Coaching
  • KPI analysis
  • Deal Closing
  • Revenue Growth
  • Territory Management
  • Profitability Optimization
  • Client acquisition
  • Revenue Forecasting
  • Cold-calling

Timeline

Director of Sales

Elitech
01.2023 - Current

Senior Regional Sales Manager

DeltaTrak
01.2020 - 01.2023

Regional Sales Manager

ClearCaptions, LLC
01.2019 - 01.2020

Vice President of Sales

Robert Allen
01.2017 - 01.2019

Business Development Consultant

Consulting
02.2012 - 12.2017

Vice President of Sales

Baggallini
01.2006 - 01.2012

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Terie Collamer