TERI O'MALLEY
Albany,OR
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
- Decisive leader with over 6 years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker.
Overview
12
12
years of professional experience
5
5
Certifications
Work History
Marketing Specialist & Social Media Manager
City of Corvallis Parks & Recreation
09.2021 - Current
- Supervises marketing team of five coordinators & assistants in social media, digital, and print marketing efforts across four facilities.
- Manages social media channels for the department including brand page plus 3 facilities separate channels
- Created and implemented social media guidelines & marketing and communication strategies for the organization
- Creates voice-branded content that drives engagement and supports customer acquisition and retention
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Identified appropriate marketing channels and targeted customers for campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
- Analyzed data from previous and current marketing campaigns to improve future results.
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Directed full-cycle marketing and advertising strategies.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Wrote engaging and successful marketing, advertising and website copy.
- Manages and procures sponsorships and advertising packages
- Coordinates events end to end as the project manager for both large & small scale events
- Key Accomplishments:
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Program Coordinator
City of Corvallis Parks & Recreation
01.2020 - 01.2022
- Created content, executed marketing plans, and directed social media & digital marketing for programs and events
- Coordinated from start to finish, virtual & in-person events, programs & memberships, and initiatives.
- Developed, implemented & marketed four new events with an increase in engagement of 400%
- Created and designed programs and services to drive engagement from creation through the marketing cycle.
- Provided ongoing direction and leadership for program operations.
- Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
Program Coordinator
Willamalane Park & Recreation District
03.2014 - 12.2019
- Designed, administered, implemented, marketed and evaluated successful adult programs and memberships
- Department Evaluation, Leader
- Renegotiated contracts, increasing organization-wide membership revenue by 25%
- Increased participation from 200 to 1500 through marketing and user experience improvements over 3 years
- Provided ongoing direction and leadership for program operations.
Food Service Supervisor
Lane Community College
Eugene, OR
09.2011 - 06.2014
- Orchestrated positive customer experiences by overseeing every area of Oak Hill School catering operations.
- Continuously evaluated business operations to effectively align workflows for optimal area coverage and customer satisfaction.
Education
B.S - Health Promotion
Oregon State University
Specialization Certificate - Social Media Marketing
Northwestern University
Online05.2016
Certification - Public Information Officer
FEMA- Emergency Management Institute
06.2022
Skills
- Drupal
- Wordpress
- Asana
- Hootsuite
- MS Office
- Digital Marketing Content Development
- Social Media Management
- Adobe Creative Suite
- Budget Forecasting
- Marketing Strategy Development
- Public and Media Relations
- Google Analytics, Trends & Insights
- Communications Strategies
- Project Management Skills
- Management Experience
- Public Speaking
- Message Development
- Policies And Procedures
- Higher Education Experience
- Microsoft Office Suite
- Market Research Expertise
- Evaluation of Marketing Campaigns
- Messaging Strategy
- Promotions and Marketing Strategies
- Student Recruitment
Certification
- Public Information Officer- FEMA
- Certified Health Education Specialist
- Certified Parks & Recreation Professional
- ACSM CPT
- Oregon Food Handlers
- CPR/First Aid/AED
Timeline
Marketing Specialist & Social Media Manager
City of Corvallis Parks & Recreation
09.2021 - Current
Program Coordinator
City of Corvallis Parks & Recreation
01.2020 - 01.2022
Program Coordinator
Willamalane Park & Recreation District
03.2014 - 12.2019
Food Service Supervisor
Lane Community College
09.2011 - 06.2014
B.S - Health Promotion
Oregon State University
Specialization Certificate - Social Media Marketing
Northwestern University
Certification - Public Information Officer
FEMA- Emergency Management Institute
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