Teri Rae Shaw
Springfield,VA
Summary
Vice President-Level Leader | Strategic Corporate Partnerships | Nonprofit Revenue Growth Visionary business development and corporate relations executive with over 20 years of success in driving multimillion-dollar partnerships, securing long-term sponsorships, and aligning mission-driven organizations with strategic funders. Adept at building and leading high-performing teams, launching innovative revenue streams, and fostering C-suite level relationships across the healthcare, nonprofit, and professional association sectors. Proven ability to exceed aggressive revenue targets, expand organizational visibility, and unlock untapped funding opportunities in complex stakeholder environments.
Driven professional with a passion for delivering impactful solutions, driving brand success and growth. Extensive experience in developing comprehensive marketing strategies and executing high-impact programs. Known for fostering collaborative team environments and consistently achieving results, with strong focus on adaptability and innovation that align with the organization's mission and strategic priorities.
Overview
2026
2026
years of professional experience
Work History
Senior Director, Industry Partnerships
BreastCancer.org
01.2022 - Current
- Key leadership role responsible for strategic partnership vision, fundraising innovation, and corporate engagement.
- Lead all aspects of corporate development, generating over $1.7M annually through strategic multi-year sponsorships, customized partnerships, and cause marketing initiatives.
- Lead and manage 20+ industry partners, including top pharmaceutical and medical device companies, while expanding new business opportunities in education and medical engagement.
- Oversee cross-departmental proposal strategy, budget forecasting, and partner reporting to ensure seamless execution and measurable impact.
- Launched BreastCancer.org’s foundation funding strategy, securing $150K in its first year with long-term growth targets.
- Serve as internal and external thought leader, guiding partner strategy aligned to mission priorities and patient engagement goals.
- Directly manage two staff members, fostering team development, accountability, and collaborative goal-setting.
- Developed strategic initiatives to enhance breast cancer awareness and education among diverse populations.
- Spearheaded advocacy campaigns influencing policy changes for improved breast cancer care and funding opportunities.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Championed continuous improvement initiatives to drive operational excellence within the organization.
Director, Development & Strategic Partnerships
The Endocrine Society
01.2000 - 01.2022
- Built and led the Society’s corporate relations strategy over two decades, delivering consistent non-dues revenue growth and programmatic funding innovation.
- Oversaw annual $2.1M revenue pipeline, including $1.5M in grants and $630K from corporate sponsorships across 30+ pharmaceutical and life science partners.
- Led development of high-value partnerships with C-suite executives and aligned funding to educational, DEI, and patient-focused initiatives.
- Spearheaded Society-wide DEI corporate engagement strategy, resulting in over $600K in new funding.
- Directed the organization’s medical education funding approach, supporting CME-accredited programs, consortiums, and cross-sector campaigns.
- Advised senior leadership and Board on corporate strategy, funding trends, and long-range development planning.
- Led strategic initiatives to enhance organizational performance and stakeholder engagement.
Director of Business Strategy
National Hospice and Palliative Care Organization
01.2017 - 01.2019
- Drove new revenue strategy and elevated the corporate partnership and sponsorship approach for national nonprofit.
- Led strategic planning to grow non-dues revenue and reposition NHPCO’s corporate partnership offerings.
- Transformed event sponsorship approach with a comprehensive prospectus, significantly increasing sponsor engagement and revenue.
- Secured $40K in revenue within three months of launching a new digital Buyer’s Guide via external vendor partnership.
- Oversaw sales operations for advertising, sponsorship, and exhibit programs; managed strategic partnerships and reporting.
- Managed one direct report and collaborated across departments for alignment on growth initiatives.
Director, Development & Strategic Partnerships
National Association of Insurance and Financial Advisors (NAIFA)
2015 - 01.2017
- Designed and executed corporate development strategy driving sponsorships of up to $250K, building long-term, value-driven partnerships with insurance companies and financial institutions.
- Built and scaled NAIFA’s Preferred Provider Program, creating a tiered partnership model and generating consistent revenue growth.
- Oversaw business development, affinity partnerships, and strategic marketing campaigns tied to member value.
- Led strategic initiatives to enhance organizational performance and stakeholder engagement.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Directed conference planning, enhancing member participation and satisfaction through effective programming.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Expanded into new markets, conducting thorough market analysis and establishing key local partnerships.
Director, Marketing and Member Benefits
NAIFA
2005 - 2015
- Originated and led the association’s member benefits program, growing it to include 20+ partners and generating up to $130K annually from the highest-performing relationships.
- Led internal communications strategy to promote member value and boost engagement with benefits and affinity programs.
Education
Bachelor of Arts -
East Carolina University
Greenville, NC05.1995
Skills
- Executive-Level Fundraising Strategy
- National & Global Corporate Partnerships
- Mission-Aligned Program Sponsorship
- Foundation & Corporate Grant Development
- Multi-Year Revenue Forecasting
- Cross-Functional Stakeholder Engagement
- Contract Negotiation & Risk Management
- Non-Profit Alliance Development and Collaboration
- High-Impact Team Leadership
- DEI & Patient-Centered Funding Initiatives
- Project planning
- Strategic planning
- Creative and innovative
Timeline
Senior Director, Industry Partnerships
BreastCancer.org
01.2022 - Current
Director of Business Strategy
National Hospice and Palliative Care Organization
01.2017 - 01.2019
Director, Development & Strategic Partnerships
The Endocrine Society
01.2000 - 01.2022
Director, Development & Strategic Partnerships
National Association of Insurance and Financial Advisors (NAIFA)
2015 - 01.2017
Director, Marketing and Member Benefits
NAIFA
2005 - 2015
Bachelor of Arts -
East Carolina University