Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Certification
References
Timeline
Generic

Terra Giarmo

Monroe,Michigan

Summary

Dynamic leader with a proven track record at Google for over 15 years, excelling in insight-led storytelling, and sales operations. Spearheaded innovative insights, program development strategies that drove significant revenue growth, and strengthened C-level relationships. Expert in executive advising and event coordination, delivering actionable insights that empower retail partners to thrive in a competitive landscape. Brings past CPG experience in sales analytics for Walmart Foods and Frozen business.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Head of Business Strategy and Intelligence, Retail

Google
06.2020 - Current
  • Leads executive thought-leadership for Google's US Retail Sector (President, VPs, Directors), authoring stage speeches, keynotes, POVs.
  • Advises Google Executives on real-time economic and consumer insights, guiding market messaging and customer decisions.
  • Directs Google's Retail Advisory Council Insights Program for 50 top partners, hosting 8 annual events (including 2 multi-day summits) and prepping executive speakers.
  • Builds and leads a best-in-class Strategic Intelligence and Data team, integrating first- and third-party data to uncover novel retailer insights; develops 16-event annual insights calendar.
  • Designs and leads cross-functional teams to build and execute the US Retail Holiday Go-to-Market Plan, directing Sales, Marketing, Ops, Finance, Data, Measurement, and Technical Support.
  • Authors weekly executive insights newsletter (Q4-Q1) advising senior leadership on real-time retail developments, enabling in-quarter pivots; collateral reaches 4,000+ sellers and customer contacts.
  • Co-develops Ads + Commerce market strategy with Retail VPs, driven by insights; spearheaded the US Omnichannel Narrative.
  • Cultivates strategic partnerships with top retail industry data providers (e.g., Mastercard, Placer AI, Numerator) to execute annual insights plans.
  • Collaborates with Sales Finance and Operations to forecast investments, prepare pipeline plans, and provide real-time in-market opportunities to sellers.

Account Executive, Top Retail Partners

Google
09.2017 - 06.2020
  • Drove significant revenue growth by developing and executing strategic account plans for Google's highest-revenue retail customers, consistently exceeding sales targets.
  • Cultivated C-level relationships within key retail accounts, serving as a trusted advisor who provided strategic insights and solutions to complex business challenges.
  • Led complex negotiations and secured digital and omnichannel agreements based on customer objectives, sustaining partnerships through consistent engagement and commitment, with weekly visits.
  • Orchestrated cross-functional teams (Product, Marketing, Legal, Operations) to deliver tailored solutions, resulting in multi-million dollar incremental investments and expanded customer learning.
  • Translated intricate market intelligence and emerging retail trends into actionable recommendations, positioning solutions as essential drivers of client success and future growth.

Senior Industry Insights Manager, Retail Search and Shopping

Google
03.2012 - 09.2017
  • Provided expert Search and Shopping strategy and insights development, leveraging extensive Account Executive and Account Manager experience alongside macro-level industry signals.
  • Advised the VP of Retail Specialism and Director of Retail Performance on insights-led narrative development, stage speeches, and large-scale customer events, including Google's Think Retail (2,700+ livestream, 240+ in-person attendees).
  • Coached sales teams on pairing insights with actionable strategies across all customer touchpoints.

Account Manager, Top Retail Partners

Google
01.2010 - 03.2012
  • Drove strategic customer relationships and long-term partnerships across a priority retail book.
  • Developed comprehensive account plans to identify growth opportunities and aligned solutions with top retail customers' objectives.
  • Led QBRs for approximately 30 significant retail accounts, showcasing performance and securing executive alignment.
  • Spearheads the planning and execution of Executive Summits for key retail partners, fostering collaboration and strategic alignment.

Senior Sales Analyst, Walmart Foods and Frozen

Unilever
Bentonville, AR
06.2008 - 12.2009
  • Drove online sales strategy for Unilever's National Walmart Account (Frozen Indulgences), assisting in planning and forecasting their $300M Ice Cream Brand Plan and trade fund budget.
  • Led quarterly sales forecasting and growth strategies across all product categories, performing promotional analysis with DME, leveraging Retail Link, and projecting sales using WeatherTrends data.
  • Compiled weekly sales reporting and analysis for all ice cream/frozen dessert categories, creating modular recommendations for annual product planning, and analyzing data for customer behavior and competitor insights.
  • Contributed to brand expansion and regional development as part of a special projects team.

Education

B.A. - Business Administration

Alma College
Michigan
04-2008

Skills

  • Data Insights and Research
  • Storytelling
  • Sales Operations
  • Thought Leadership
  • Executive Advisor
  • Sales Leadership
  • Executive Presenter
  • Keynote Development
  • Relationship Building
  • Event Coordination

Accomplishments

  • Google Executive Award Recognition: Retail Advisory Council Executive Insights Program
  • Google Executive Award Recognition: Think Retail Event Execution, Thought Leadership + Insights Integration
  • Google Executive Award Recognition: Holiday Insights + Thought Leadership Strategy and Execution
  • Google Executive Award Recognition: Omnichannel Narrative
  • Google Citizenship Award: Building a Thriving Culture and Team Dynamics

Languages

English
Native/ Bilingual

Certification

  • Sales Mastery in Google Search, Shopping, YouTube
  • Sales Mastery in Competitive Selling

References

References available upon request.

Timeline

Head of Business Strategy and Intelligence, Retail

Google
06.2020 - Current

Account Executive, Top Retail Partners

Google
09.2017 - 06.2020

Senior Industry Insights Manager, Retail Search and Shopping

Google
03.2012 - 09.2017

Account Manager, Top Retail Partners

Google
01.2010 - 03.2012

Senior Sales Analyst, Walmart Foods and Frozen

Unilever
06.2008 - 12.2009

B.A. - Business Administration

Alma College

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