Summary
Overview
Work History
Education
Skills
Timeline
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Terra Lucero

Fort Collins,CO

Summary

Ambitious and results-oriented General Manager with over 20 years of experience, creating strategic alliances with organizational leaders to effectively align with and support company initiatives. Progress-driven planner adept at building and retaining high-performing teams.

Overview

21
21
years of professional experience

Work History

SAS Retail Peer Trainer

SAS Retail Services
04.2024 - Current
  • Promoted a positive learning environment by maintaining an organized and supportive atmosphere during training sessions.
  • Served as a resource for trainees post-training, offering continued support in applying newly acquired skills in their workplace settings.
  • Provided constructive critiques on trainee performance throughout the course duration, empowering them with valuable insights for personal growth.
  • Supported program improvement by providing insightful feedback and recommendations to management.
  • Ensured compliance with company policies and procedures during all aspects of the training process, upholding high standards of professionalism.
  • Addressed individual learner challenges through one-on-one coaching, ensuring all participants had the tools necessary for success in their roles.
  • Assessed trainee progress through regular evaluations, identifying areas for improvement and adjusting instruction accordingly.
  • Managed and motivated employees to be productive and engaged in work.

SAS Team Lead

SAS Retail Services
08.2023 - 04.2024
  • Trained new team members by relaying information on company procedures and safety requirements.
  • Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
  • Served as a role model for the team by demonstrating commitment to excellence, professionalism, and adherence to company values at all times.
  • Coached team members in techniques necessary to complete job tasks.
  • Collaborated with other department leads to streamline workflows, improve interdepartmental coordination, and achieve business goals collectively.
  • Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
  • Influenced positive change within the organization through strategic thinking, innovation, problem-solving abilities, and consistent leadership style.
  • Managed schedules, accepted time off requests and found coverage for short shifts.

General Manager

Boot Barn Holdings Inc.
05.2018 - 10.2020
  • Oversaw and improved financials and metrics worth more than 12 million per year as well as a 32% comp per year through efficient coordination of budget and attention to detail
  • Received superior customer service satisfaction scores for seven consecutive quarters
  • Reviewed performance data to monitor and measure productivity, goal progress and activity levels
  • Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality
  • Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries
  • Managed budget implementations, employee reviews, training, schedules and contract negotiations
  • Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans
  • Increased monthly staff retention rate by 67% after implementing new training programs
  • Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones and tailor products to individual markets
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning
  • Developed and strengthened high-performance sales team turning over $3 million per quarter.

General Manager

Clarks
08.2016 - 05.2020
  • Developed team of sales managers who achieve established financial plans, sales goals and customer service objectives
  • Conducted store/sales Managers performance and appraisals – Evaluated team members and managers, provided feedback and development opportunities to increase retention of store/sales Managers
  • Trained new team members and managers in techniques to increase sales and output
  • Assisted/motivated staff dealing with difficulties and problems
  • Assisted in recruitment process of professionals for managing district stores
  • Promote and support the high quality Clarks brand image through professional selling
  • Explain product features and benefits, as well as technical specifications to customers
  • Reinforce the importance of comfort and service by professionally fitting every customer with the proper footwear
  • Build and maintain strong major account business-to-business relationships
  • Motivate the store sales team to reach and exceed sales goals, achieve overall sales and financial goals of the store with direct profit and loss responsibility in each store
  • Ensure that every customer receives the highest level of customer service
  • Responsible for effective management of inventory and company operating systems, support Loss Prevention efforts in each store
  • Maintain and promote merchandising standards in the store
  • Execute monthly store objectives and implement promotional initiatives
  • Drive business at the store level coaching merchandising and selling skills
  • Study and know the strengths and weaknesses of competitors' products.

HR Director

JW Enterprize
05.2012 - 06.2014
  • Recruited to help open new company branch in Rogers Ar, guiding the startup and management of a full spectrum of HR operations, systems and programs
  • Worked with senior management to create HR policies and procedures; recruit employees; create group benefits databases; and develop orientation, training and incentive programs
  • Manage leave-of-absence programs and personnel records; administer benefits enrollment and programs; administer HR budget; and handle HR generalist workplace issues
  • Key Results: Played a key role in ensuring the successful launch of our Arkansas office
  • Structured and implemented programs and policies in the areas of training, compensation structures, benefits packages, incentives and new-employee orientation
  • Fostered a teamwork/open-door environment conducive to positive dialogue across the organization
  • Personal efforts were cited as the driving force behind branch's employee-retention rate of 89% within an industry where high turnover is the norm
  • Negotiated approximately 50 salary offers and dozens of sign-on bonuses/relocation packages annually at both the exempt and nonexempt level
  • Brought workers' compensation program into full compliance
  • Instituted preferred providers list and trained managers and associates on procedures to follow in case of injury
  • Reduced benefits costs by 15% annually through meticulous recordkeeping and ensuring that company did not pay for benefits for which employees were ineligible
  • Wrote employee manual covering issues including disciplinary procedures, code of conduct, FMLA policy and benefits information
  • Introduced company's first formal performance review program, creating a flexible and well-received tool that was later adopted company-wide
  • Revised job descriptions across all levels and 50+ categories
  • Shadowed and interviewed employees to construct an accurate picture of the duties and skills required for each position.

District Market Manager/ Store Manager

Blockbuster
02.2009 - 05.2012
  • Managed key metrics and promoted store focus on meeting and exceeding sales expectations and effectively implementing marketing initiatives
  • Reviewed store financial data to evaluate performance
  • Facilitate communication by conducting monthly district business reviews with Managers and attending regional business reviews and corporate meetings
  • Conducted regular store visits to ensure effective operations and compliance with company standards
  • Recruited, hired, and mentored Managers to meet store needs
  • Ensured adequate store staffing
  • Selected Contributions: Led district to #1 in company for 2011, Managed successful implementation of Blockbuster Online and movie and game trading programs
  • Received Manager of the Year award for contributions.

Senior Banker/Co-Branch Manager

US Bank
01.2006 - 02.2009
  • Duties include but are not limited to opening and maintaining checking, savings, money market, time deposit, and health savings accounts
  • Responsible for consumer and small business lending Handling any and all vault and ATM custodian transactions
  • Operational responsibilities including account audit, corrections, and new accounts training
  • Accomplished top sales associate quarter over quarter
  • Responsible for interviewing, hiring, training, scheduling, overseeing duties of all employees
  • Managing profit and loss, accounting, collections, general ledger accounting
  • District leader for Business development.

Store Manager

Starbucks Coffee Company
03.2003 - 01.2006
  • Responsible for interviewing, hiring, training, scheduling, and overseeing duties held by employees in the coffee, food, and beverage industry
  • Inventory, money management, profit and loss statements, labor control, cash flow distribution auditor
  • Regularly reported to district and regional managers concerning the success and/or any needed improvement of the facility.

Education

Associate of Applied Science: Accounting And Business Management -

Ally University
Colorado Springs, CO

Skills

  • Goal-oriented
  • Organized
  • Analytical
  • Sales professional
  • Budget development
  • Relationship building
  • Recruitment
  • Staff training/development
  • Exceptional interpersonal communication
  • Performance improvement
  • Motivational Techniques
  • Empathy Development

Timeline

SAS Retail Peer Trainer

SAS Retail Services
04.2024 - Current

SAS Team Lead

SAS Retail Services
08.2023 - 04.2024

General Manager

Boot Barn Holdings Inc.
05.2018 - 10.2020

General Manager

Clarks
08.2016 - 05.2020

HR Director

JW Enterprize
05.2012 - 06.2014

District Market Manager/ Store Manager

Blockbuster
02.2009 - 05.2012

Senior Banker/Co-Branch Manager

US Bank
01.2006 - 02.2009

Store Manager

Starbucks Coffee Company
03.2003 - 01.2006

Associate of Applied Science: Accounting And Business Management -

Ally University

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