TERRANCE A. RUONA
New Orleans,LA
Summary
Results-driven regional sales leader with 20+ years of experience driving new business development, account expansion, and revenue growth in asset-based and service-driven environments. Proven ability to build and manage full-funnel pipelines, lead cross-functional teams, and deliver consistent year-over-year growth through disciplined prospecting, strategic account management, and operational execution. Averaged nearly 80% renewal rate over a 5-year term through trusted client relationships, responsive service, and consistent account stewardship.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Regional Manager
Vector Media
New Orleans, LA
01.2024 - 04.2026
- Developed and executed strategies for a $5M+ regional territory, achieving approximately 7% annual revenue growth through targeted business development and account management initiatives.
- Cultivated and maintained a $1.2M personal book of business through targeted prospecting, successful closing techniques, and relationship-building efforts within the market.
- Maintained full visibility of sales pipeline in Salesforce to optimize tracking of deal stages, next steps, and revenue forecasts, supporting strategic decision-making.
- Managed a diverse team of 9 professionals in sales operations, installation, and maintenance, driving performance and prioritizing customer satisfaction.
- Aligned local initiatives with national sales objectives to drive revenue growth across key opportunities.
- Use Tableau and Salesforce dashboards to monitor KPIs, improve pipeline accountability, and prioritize high-value opportunities.
- Coordinated efforts with operations and leadership to ensure service delivery meets customer expectations while pursuing retention and growth initiatives.
- Led regional teams to enhance operational efficiency and achieve strategic objectives.
- Developed and implemented performance improvement plans across multiple locations.
- Managed budgets, forecasting, and resource allocation for successful project delivery.
- Fostered team collaboration through regular training and mentorship initiatives.
- Analyzed market trends to inform strategic planning and competitive positioning.
- Streamlined communication processes between departments to improve service delivery.
- Established strong relationships with stakeholders to support business growth initiatives.
- Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates.
Market Manager
Vector Media
New Orleans, LA
01.2020 - 01.2024
- Developed and executed territory sales plans across New Orleans, Jefferson Parish, and surrounding transit markets to identify new opportunities and expand existing accounts.
- Achieved nearly 80% average renewal rate over a 5-year term through proactive communication, strong customer service, and long-term relationship management.
- Built and managed Salesforce pipeline activity to support consistent prospecting, opportunity progression, and revenue growth.
- Led a team that produced revenue results comparable to much larger markets with significantly more inventory and assets despite operating in a smaller footprint.
- Leveraged Tableau dashboards and CRM data to track revenue trends, performance metrics, and market opportunities.
- Collaborated with field operations to improve posting accuracy, maintenance quality, campaign execution, and issue resolution, increasing client satisfaction and retention.
Assistant General Manager
Vector Media
New Orleans, LA
01.2017 - 01.2020
- Streamlined sales and operations processes following Laurel Outdoor and Vector Media merger to improve workflow alignment and customer satisfaction.
- Supervised field operations for transit advertising assets, guaranteeing compliance with delivery standards and rigorous quality control throughout campaigns.
- Managed partnerships with vendors, internal teams, and transit authorities, focusing on improving execution responsiveness and maintaining service consistency.
- Cultivated strong customer relationships and ensured service excellence to support retention and account growth during periods of organizational transformation.
- Led operational strategy to enhance efficiency across multiple departments.
- Developed training programs for staff, improving service quality and employee performance.
- Implemented process improvements that streamlined workflow and reduced turnaround time.
- Collaborated with cross-functional teams to align goals and drive project success.
Education
Bachelor of Arts - Political Science
Louisiana State University
Baton Rouge, LA05-1999
Skills
- B2B Sales
- New Business Development
- Territory Management
- Pipeline Development
- Account Retention
- Price Integrity
- Regional Sales Management
- Cross-Functional Team Leadership
- Team Development
- KPI Tracking
- Forecasting & Reporting
- Revenue Growth Strategy
- Contract Renewal
- Proposal Development
- Negotiation
- Customer Success
- Salesforce CRM
- Tableau
- MediaRadar
- Google Workspace
- Microsoft Office Suite
- Generative AI / ChatGPT
Accomplishments
- Delivered approximately 7% year-over-year revenue growth through disciplined prospecting, account expansion, price integrity, and asset utilization.
- Led a sales team to revenue results comparable to much larger markets with significantly more inventory and assets, despite a smaller footprint.
- Drove nearly 80% average renewal rates over a 5-year term through strong customer service, proactive communication, and long-term relationship building.
- Deep experience partnering with operations teams to ensure customer promises match field execution and service delivery.
Certification
- Executive Leadership Coaching – Harvard Division of Continuing Education
- AI Strategies for Business Leaders – Harvard Division of Continuing Education
- Generative AI in Marketing – University of Virginia, Darden School of Business
- AI Ethics, Responsible Use, and Creativity – University of Michigan
- Google AI Essentials & Prompting Essentials – Google
Timeline
Regional Manager
Vector Media
01.2024 - 04.2026
Market Manager
Vector Media
01.2020 - 01.2024
Assistant General Manager
Vector Media
01.2017 - 01.2020
Bachelor of Arts - Political Science
Louisiana State University
Affiliations And Leadership
Chapter Advisor, Acacia Fraternity – LSU, 5+ Years, Mentored undergraduate members in professional development, leadership, and academic achievement., Recognized nationally: Chapter Advisor of the Year, National Chapter Advisor of the Biennium, NIC Alumnus Award of Distinction., Led team-building and organizational restructuring that improved chapter retention and drove measurable growth.