Summary
Overview
Work History
Education
Skills
Awards
Executive Summary - Summary
Affiliations
Timeline
Generic

Terrance Maloney

Southlake

Summary

Results-driven Marketing Executive known for productivity and efficiency in market analysis and campaign execution. Skilled in strategic planning, traditional marketing, digital marketing, and campaign ROI. Excel at communication, leadership, and problem-solving to achieve organizational goals. Committed to leveraging creativity and market insight to drive business growth.

Overview

33
33
years of professional experience

Work History

Owner

Town Square Design LLC
01.2020 - Current
  • During the Covid 19 Pandemic started Town Square Design LLC to leverage design, creative, and general contractor skills learned while flipping homes during career to assist homeowners in transitioning their home spaces to better accommodate their new post-Pandemic lifestyle
  • As I worked with families to reimagine their home spaces, they also asked me to manage their remodeling projects.
  • I created Southern Outdoor Living and Entertainment LLC to begin General Contracting duties during their rebuilds
  • Created detailed wireframes outlining the client experience journey when interacting with 3D design models of their planned spaces.

Relocation and Covid-19 Caregiver

01.2018 - 01.2020
  • Coordinated transition aligning with spouse's professional growth and familial priorities.
  • General contractor during the remodeling of Pittsburgh and new Southlake homes.
  • Primary caregiver and teacher for our special needs daughter through the COVID-19 pandemic.

Vice President Marketing, Business Development & National Conferences

Society of Cable Telecommunications Engineers (SCTE)
Philadelphia
01.2015 - 01.2018
  • Senior executive responsible for marketing, product strategy, business development, and major event production.
  • Key duties consist of membership acquisition and engagement (marketing, CRM, web, webinars, engagement content, white papers, webinars, etc.), ANSI Standards body recruitment, Learning and Development product packaging and sales, and execution of the Cable-Tec Expo international conference.
  • Responsible for the development and execution of the marketing strategic roadmap and execution (web, print, digital, CRM, tradeshows, PR, media relations, member retention, and P&L).
  • Responsible for directing the event planning activities of SCTE.
  • ISBE, and overall strategy, management and planning of its premier event – Cable-Tec Expo which attracts over 10,000 attendees, 400 exhibitors and is the largest domestic event for the cable telecommunications industry
  • Areas of focus include site selection, budget, logistics, production, exhibit management, speaker management, project management, and sponsorship sales.
  • Created a multi-year plan to increase overall revenue and reduce expenses, resulting in a 30% increase in net revenue within 2 years.
  • Frequent business interaction with Cable Telecom company C-Level Suite executives and Board of Director members from Comcast Communications, Charter Communications, Cox Communications, and other large cable operator companies
  • Achieved revenue of $5.75M and more than $3.5M in net revenue for the Cable-Tec Expo event in 2017.
  • Cultivated and managed VIP speaker experiences and topics for CEOs and CTOs of Comcast, Charter, Cox, and Altice Communications for Cable-Tec Expo 2015-2018.
  • Developed Cortex Expert Development System, a fully integrated, software-based training program linking member interactions and formal training via digital platforms, VirtuLearn, NetworkSim, eBooks, and LightningMods modules, to improve learning, comprehension, and track employee progression and ROI for member institutions.
  • Created a new society brand, communications, and international industry event participation/campaigns.
  • Initiated event strategies to achieve maximum exhibit sales volume, resulting in a 15% increase in exhibitor revenue and a 200% sponsorship sales lift.
  • Directed the SCTE Foundation's marketing and communications strategy and execution in support of fundraising and donor cultivation, with a goal of attaining $10 million in funding.
  • Conducted market research to identify trends, customer needs, and competitive landscape.
  • Developed an innovative loyalty program that resulted in increased customer retention rates.
  • Established and maintained effective communications channels with stakeholders to ensure transparency and alignment on marketing initiatives.
  • Created and executed digital marketing campaign calendar using marketing automation platforms.
  • Managed relationships with external vendors such as media agencies, creative agencies, research firms.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Wrote and published marketing and sales collateral such as case studies, newsletters, blog posts, white papers and press releases.

Vice President Sales and Business Development – Corporate Marketing Solutions

Entertainment Promotions
01.2012 - 01.2014
  • Developed customized and fully integrated marketing campaigns for Fortune 500 clients.
  • Achieved 115% of the budgeted $15M team goal for 2012 through strategic initiatives.
  • Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
  • Created and presented sales presentations to potential clients.
  • Marketed products and services at tradeshows and promotional events.
  • Designed promotional materials such as brochures, flyers, newsletters.
  • Planned advertising campaigns for online, print and other mediums.

Small Business Marketing and Business Development

Direct Energy LLC
Pittsburgh
01.2010 - 01.2011
  • Transitioned to consulting in a new vertical after getting married and moving to Pittsburgh in 2009.
  • Developed strategic marketing and sales initiatives to support successful launch of a new business line.
  • Lowered lost enrollments from 21% to 14% over two months through the Leakage Sales Campaign.
  • Conducted comprehensive field surveys to gather accurate data for project analysis.
  • Analyzed field data to evaluate project impact and inform future strategies.

Vice President – Telecommunications/Cable MSO Sales

D4 CREATIVE GROUP Advertising Agency
Philadelphia
01.2007 - 01.2010
  • Oversaw Comcast, Charter, Time Warner, and Cox Cable Communications accounts in a senior executive capacity.
  • Executed leadership role to drive agency towards $3-5M sales goal within telecommunications sector.
  • Led a 7-member sales team in new client prospecting, marketing consultation, proposals, pricing/margin maximization.
  • Fostered strategic partnerships with Director, VP, and CMO-level contacts within the telecom industry.
  • Managed sales activities focusing on data-driven insights and strategic approaches for successful revenue growth.
  • Directed sales closures and spearheaded customer acquisition initiatives across diverse channels such as TV, radio, direct mail, newspaper, SEM, and SEO.
  • Drove a 38% increase in sales during tenure as senior lead generation and business development executive.
  • Oversaw $9.7 million in client billings during record-breaking year.
  • Facilitated closing of key initiatives, driving over $3 million in incremental annual sales growth.
  • Negotiated primary advertising campaign contracts with Comcast, Time Warner, Cox Communications, and Bresnan Communications.
  • Managed forecasting, budgeting, and reporting processes for telecom sales unit.
  • Implemented campaigns across multiple channels including print, digital, radio and TV.

Senior Director of Marketing

COMCAST COMMUNICATIONS
Philadelphia
01.2002 - 01.2007
  • Oversaw strategic development of marketing initiatives targeting 8 million customers across five states for high-speed internet and digital voice services.
  • Led development and launch of multi-product bundle sales strategies across five regions in the Division.
  • Directed and supported over 50 regional marketing and sales executives with strategic oversight.
  • Achieved total net additions of 1.6 million by enhancing CHSI market reach.
  • Oversaw coordinated campaigns across regions, achieving significant success in increasing net B2B and B2C customer additions by 130%.
  • Spearheaded portfolio management strategies to implement diverse Internet solutions for varied markets.
  • Consistently led company performance metrics, enhancing overall ARPU across multiple fiscal years.
  • Coordinated activities led to a rise in retail sales channel impact from 6% to over 22% of monthly product sales.
  • Directed B2B customer marketing initiatives to enhance engagement and reach.
  • Participated in creation of the nationwide Business Services packaging solution.
  • Spearheaded co-op promotional marketing efforts with leading brands such as Motorola, Sony, NFL teams, pro hockey teams, NBA teams, pro and minor league baseball teams, MTV, CBS, Fox Sports, ESPN, and NCAA.
  • Developed and launched numerous annual promotional campaigns utilizing SEO, SEM, direct mail, telemarketing, email marketing, sales events.
  • Contributed to impactful campaigns that earned prestigious accolades.
  • Analyzed competitor initiatives to develop effective Sales and Marketing responses.
  • Reached the optimum churn level for Division CHSI with a reduction to just 2.1%.

National New Market Development Strategy Manager

AT&T WIRELESS (DBA AT&T DIGITAL BROADBAND)
Dallas
01.2000 - 01.2002
  • Formulated market-pricing strategies for telephony and high-speed Internet services through innovative fixed wireless technology.
  • Enhanced brand reach significantly in 12 diverse markets with effective strategy and pricing tactics.
  • Achieved a 54% rise in sales and a 58% increase in per-customer revenue via groundbreaking Statewide Calling Plan design.
  • Enhanced customer revenue by 16% via development and launch of Nationwide Calling plan.
  • Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
  • Developed pricing strategies that maximized profits while maintaining customer loyalty.

Division Marketing & Sales Manager – AT&T Broadband West Division

AT&T BROADBAND (Now Comcast Communications)
San Francisco
01.1999 - 01.2000

Regional Marketing and Sales Manager - AT&T Broadband Southeast Division

AT&T BROADBAND (Now Comcast Communications)
Baton Rouge
01.1997 - 01.1999

Advertising Sales General Manager

TCI - AT&T Broadband
Shreveport-Bossier City
01.1993 - 01.1997

Advertising Sales Executive

TCI Cable
Shreveport-Bossier City
01.1992 - 01.1993

Executive Assistant to the Chairman – University of London Purchasing Group

University of London
London
01.1992

Education

Bachelor of Arts - Telecommunications

Texas Tech University
Lubbock, Tx
05-1991

Skills

  • Go-to-market strategy development
  • Digital advertising
  • E-mail and direct mail marketing campaigns
  • Creative direction
  • Performance metrics analysis
  • Excellent written and verbal communicator
  • Strategic marketing
  • Customer segmentation
  • Budget oversight
  • Competitive analysis
  • Marketing plan development
  • Campaign management
  • Media relations
  • Digital marketing
  • ROI analysis
  • Strong time management

Awards

  • Advertising Federation Gold Addy Award for :30 sec TV commercial, 1997
  • Advertising Federation Silver Addy Award for :30 sec TV commercial Animation, 1997
  • Advertising Federation Telly Award for :30 sec TV commercial, 2003
  • Advertising Federation Telly Award for :30 sec TV commercial, 2004

Executive Summary - Summary

  • C-Level Suite and Senior level relationships across national and International Telecom vertical (AT&T, Comcast, Time Warner, Cox, Charter, Altice, AngaCom Germany, Liberty Global)
  • Fortune 500 senior level Marketing and Sales leadership experience (AT&T, Comcast, SCTE
  • ISBE)
  • Proven Marketing strategy executive with extensive B2B, B2C, 501 (c)(6) and 501 (c)(3) non-profit expertise
  • Fortune 500 Sales & Marketing campaign strategy, development, and execution for companies including Comcast, AT&T, Time Warner, Blue Cross Blue Shield, SummaCare, Cox Communications, Liberty Media, Charter Communications
  • Marketing partnerships with leading brands such as Motorola, Sony, NFL, NBA, NHL, MTV, CBS, Fox Sports, ESPN
  • Cable Telecommunication Association of Marketing Convention Guest Speaker and multiple Advertising award winner

Affiliations

  • North Texas Down Syndrome Society
  • Habitat for Humanity
  • National Association of Marketers
  • Ad Federation Addy Multiple Award Winner - TV commercials, TV and Web Animated video

Timeline

Owner

Town Square Design LLC
01.2020 - Current

Relocation and Covid-19 Caregiver

01.2018 - 01.2020

Vice President Marketing, Business Development & National Conferences

Society of Cable Telecommunications Engineers (SCTE)
01.2015 - 01.2018

Vice President Sales and Business Development – Corporate Marketing Solutions

Entertainment Promotions
01.2012 - 01.2014

Small Business Marketing and Business Development

Direct Energy LLC
01.2010 - 01.2011

Vice President – Telecommunications/Cable MSO Sales

D4 CREATIVE GROUP Advertising Agency
01.2007 - 01.2010

Senior Director of Marketing

COMCAST COMMUNICATIONS
01.2002 - 01.2007

National New Market Development Strategy Manager

AT&T WIRELESS (DBA AT&T DIGITAL BROADBAND)
01.2000 - 01.2002

Division Marketing & Sales Manager – AT&T Broadband West Division

AT&T BROADBAND (Now Comcast Communications)
01.1999 - 01.2000

Regional Marketing and Sales Manager - AT&T Broadband Southeast Division

AT&T BROADBAND (Now Comcast Communications)
01.1997 - 01.1999

Advertising Sales General Manager

TCI - AT&T Broadband
01.1993 - 01.1997

Advertising Sales Executive

TCI Cable
01.1992 - 01.1993

Executive Assistant to the Chairman – University of London Purchasing Group

University of London
01.1992

Bachelor of Arts - Telecommunications

Texas Tech University

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Terrance Maloney