Terrell Leonard

A dynamic and results-oriented Influencer Marketing & Social Media Strategist with extensive expertise in user-generated content (UGC), digital marketing, and community engagement. Skilled in developing creative social media strategies to enhance brand awareness, engagement, and revenue. Recognized for adapting to changing markets, building strong client relationships, and executing impactful campaigns across multiple platforms.

Google Digital Marketing & E-commerce Professional Certificate - Coursera

• Sourced, strategized, and negotiated influencer deals for Who Gives A Crap UK/US, Wonderbly, Finimize, and more
• Managed 20+ campaigns at once with a variety of influencers in each
• Managed monthly budgets ranging from $10,000-$30,000
• Creative strategist & creator for UGC for Green Chef, Dropbox, and Cash App campaigns
• Creatively strategized social media for a team 10-15 professional athletes ranging from UFC fighters to MLR Rugby players

08/2023 - Present: Created & manages a Tik Tok account that has over 300k+ likes & 3M+ views, , Created a tik tok to challenge my marketing skills and with the first couple months I gain 4,000+ followers with 2 videos hitting over 2M views each. Managed the community and grew engagement. Negotiated collaboration deals with brands.

11/2018 - 12/2023: Created and managed a YouTube channel, The channel became semi-successful and grew to over 5,400 subscribers and still counting. Also gaining over 700,000 views across the channel. 

08/2019 - 05/2020: Launched special events for the college campus,  Assisted in the creation of campus activities for the entertainment and education for the student body.