Terrence Campbell
Lake Forest,CA
Summary
Dynamic leader with a proven track record in enhancing strategic partnerships and revenue, achieving an impressive $30 million increase in the first year at CFL. Adept in brand strategy development and operational efficiency, with strong competencies in business analytics and leadership. Successfully increased revenue generation by 25% through partnership growth at BBFG Branded by Faith Group. Committed to driving organizational success through innovative strategies and impactful collaboration.
Overview
12
12
years of professional experience
Work History
President of Sales
CFL
Costa Mesa, CA
03.2024 - Current
- Company Overview: Hong Kong
- Enhanced client onboarding and reduced churn rates through optimized operational workflows
- Drove strategic partnerships, resulting in $30 million revenue within the first year.
- Established and nurtured strategic relationships, positioning CFL as a market leader in D2C and B2B services
- Expanded the company's client portfolio globally, increasing revenue diversification and reducing dependency on single markets
- Delivered outstanding growth results by negotiating and securing contracts with key industry players
- Championed operational efficiencies to streamline the sales process, enabling faster go-to-market strategies and enhanced client onboarding
- Hong Kong
- Established pricing strategies for products and services that maximize profit margins while meeting customer needs.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Conducted market research and reported on competitors.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Vice President
BBFG Branded by Faith Group
10.2023 - 03.2024
- Company Overview: California
- mplemented scalable solutions that facilitated long-term growth, resulting in recurring revenue streams.
- Initiated a skill-building program that improved team capabilities, resulting in a 25% increase in partnerships
- Drove a 110% revenue increase through strategic brand partnership improvements
- Led the acquisition of the No Fear brand license and launched the Tavi Art Project, expanding market versatility and revenue streams
- Introduced operational efficiencies, enhancing digital presentations and increasing partnership close rates by 75%
- California
Buyer
Costco Wholesale
01.2019 - 01.2023
- Company Overview: California
- Collaborated with cross-functional teams to execute procurement strategies aligned with corporate goals.
- Spearheaded expansion into new markets, achieving a 30% sales increase in 12 months
- Negotiated optimal purchasing agreements, maximizing profitability and minimizing risk
- Leveraged data and performance metrics to inform strategic decisions and enhance growth outcomes
- Demonstrated exceptional leadership, communication, and team management skills
- California
Director
Veruba LLC
01.2015 - 01.2019
- Company Overview: California
- Directed business strategies across 300+ SKUs, exceeding sales targets and enhancing brand visibility
- Improved ROI and customer experience by leading retail and merchandising strategies
- California
VP of Sales/Marketing
J.Y. Rays Inc.
01.2013 - 01.2015
- Company Overview: California
- Drove significant revenue and market share growth through innovative sales and marketing strategies
- Developed and launched new product lines and advertising campaigns, boosting brand recognition
- California
Education
Bachelor of Science - Business Administration/Marketing
Utah State University
Logan, UT05-1995
Skills
- Leadership in Strategic Initiatives
- Brand Strategy Development
- Strategic Revenue Generation
- Operational Efficiency & Cost Optimization
- Digital Marketing & E-commerce Strategy
- CRM Tools
- AI System Implementation
- Business Analytics
- Adobe Creative Suite
- Microsoft Office
- Google Suite
- AIMS
- Magento
- Lightspeed
- Sales training
Accomplishments
- Launched marketing initiatives that contributed to a 40% increase in global partnerships.
- Drove over $60M in cumulative revenue through innovative sales and marketing strategies.
- Expanded brand visibility and market share for multiple organizations by leveraging cutting-edge technologies and strategic leadership.
Timeline
President of Sales
CFL
03.2024 - Current
Vice President
BBFG Branded by Faith Group
10.2023 - 03.2024
Buyer
Costco Wholesale
01.2019 - 01.2023
Director
Veruba LLC
01.2015 - 01.2019
VP of Sales/Marketing
J.Y. Rays Inc.
01.2013 - 01.2015
Bachelor of Science - Business Administration/Marketing
Utah State University
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