Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Terrence Ruffins

Lafayette,LA

Summary

Dynamic Marketing Director with expertise in crafting data-driven campaigns and leveraging digital strategies to boost brand awareness and revenue. Skilled in social media management, content creation, and audience engagement, with hands-on experience in videography, photography, and video editing. Proven ability to align marketing efforts with business goals, driving growth through innovation and operational efficiency.

Overview

6
6
years of professional experience

Work History

Director of Marketing

Parker & Landry
Lafayette, LA
10.2023 - Current
  • Developed and executed marketing strategies that increased social media engagement by 40% and client inquiries by 25%
  • Designed and implemented a content calendar for social media platforms, boosting follower growth by 30% within six months
  • Directed multimedia projects, including video production, photography, and social media content, enhancing the firm’s digital footprint and brand identity
  • Analyzed marketing data and KPIs to optimize campaigns, resulting in a 20% improvement in ROI
  • Fostered collaboration between legal staff and marketing teams to craft compelling and targeted messaging for key demographics

Logistics Analyst

American Petrolog
Lafayette, LA
02.2023 - Current
  • Optimized freight operations, reducing costs by 15% through improved route planning and carrier negotiations
  • Streamlined logistics workflows using data analytics, enhancing operational efficiency by 20%
  • Built and maintained detailed dashboards for tracking KPIs, including delivery times and cost-per-mile metrics
  • Collaborated with clients to design tailored logistics solutions, ensuring high customer satisfaction and retention

Learning and Development Specialist

Versa Integrity Group
Lafayette, LA
08.2020 - 02.2023
  • Collaborated with subject matter experts to ensure the accuracy of training materials.
  • Designed training modules implementing strategic business practices and organizational behavior training concepts.
  • Led developers through all stages of the project lifecycle in designing and constructing unique data stores and business intelligence tools.
  • Evaluated training materials prepared by instructors and offered actionable suggestions for improvement.
  • Provided technical support for users of the LMS system.

Content Developer

Versa Integrity Group
Lafayette, LA
03.2019 - 03.2020
  • Redesigned internal training materials and procedures, leading to a 25% improvement in employee onboarding efficiency
  • Created and managed a Content Management System (CMS) that streamlined certification processes, reducing administrative workloads by 30%
  • Developed interactive prototypes and mockups, enhancing user experience and increasing platform adoption by 15%

Education

Bachelor of Science - Computer Science

Northwestern State University
Natchitoches, LA
01.2025

Bachelor of Science - Marketing

University of Louisiana at Lafayette
Lafayette, LA
12.2019

Skills

  • WordPress design
  • E-learning design
  • Social media integration
  • UI development
  • Davinci Resolve
  • Adobe photoshop, illustrator, and InDesign
  • Digital graphics
  • SQL databases
  • Macros and VBA knowledge
  • Data visualization
  • Brand management
  • Public relations
  • Marketing plan development

Accomplishments

  • Increased client base by 25% at Parker & Landry through targeted marketing initiatives.
  • Reduced transportation costs by 15% at American Petrolog by optimizing logistics workflows.
  • Achieved 30% faster onboarding process through revamped training materials at Versa Integrity Group.
  • Spearheaded a social media campaign that resulted in a 40% engagement increase within six months.

Timeline

Director of Marketing

Parker & Landry
10.2023 - Current

Logistics Analyst

American Petrolog
02.2023 - Current

Learning and Development Specialist

Versa Integrity Group
08.2020 - 02.2023

Content Developer

Versa Integrity Group
03.2019 - 03.2020

Bachelor of Science - Computer Science

Northwestern State University

Bachelor of Science - Marketing

University of Louisiana at Lafayette

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Terrence Ruffins