Terrence Russell

Today, I lead dynamic teams of writers, designers, marketers, executives + AI to create better content. Forged by creative directorships at Condé Nast and Apple. Informed by 10+ years editing, researching, and writing for magazines, advertising, social, broadcast, and TV.

• Leading creative and AI teams in developing and creating engaging content.
• Experience directing content at Condé Nast, Apple.
• Expertise in copywriting, editorial, scripting, and technical writing.
• Skilled in ChatGPT, Figma, Asana, JIRA, Adobe Creative Suite.

As the leader of brand and UX writing, I shaped content strategy from daily tasks to overarching plans. This had me collaborating with everyone—from the C-suite to department heads to creative teams—to ensure content initiatives hit the mark.

• Led brand and UX writing, directing daily and strategic content moves across the company.
• Developed comprehensive style guides for writing about products, features, and the brand to maintain brand consistency across all channels.
• Partnered with product development teams for naming exercises, brand messaging frameworks, and new feature introductions.
• Collaborated with teams across the board—from C-suite to B2B marketers to sales to engineers to HR to creatives—all for a variety of content initiatives.
• Oversaw writing work across everything: product, apps, web, digital marketing, B2B marketing, exec comms, social media, videos, live events, et al.

I joined the creative team and agency behind Netflix's "Abstract" to help research, develop, edit, and create branded content for their clients. This had me writing, and refining editorial creative for clients like National Geographic, Apple, Nike, G.E., Ford, IBM, and even Carlton Cuse's Genre Arts studio.

• Developed branded content for clients like National Geographic and Ford
• Contributed to pitches, workshops, ad copy, and experiential copy
• Ghostwrote for agency’s Instagram, web, and executive communications.
• Managed strict deadlines effectively, ensuring timely delivery of polished scripts for production.

At Apple, I managed the internal and global writing teams for Apple Retail. This had me working closely with the team that developed Apple Retail's custom-built training and comms content platform, Hello. My team also worked on the writing and messaging for internal comms videos, training videos, executive comms and videos, and the occasional Apple Retail stage presentation.

• Led internal writing teams for Apple Retail’s marketing and communications
• Implemented writing best practices to maintain consistency across digital, print, and internal social media platforms.
• Contributed to development of Apple Retail’s content platform, Hello.
• Optimized marketing materials through cohesive visual storytelling and targeted messaging.
• Wrote scripts for executive communications, including fireside chats.

At BrandLab, I drove the editorial marketing projects for Conde Nast publications like GQ, Pitchfork, WIRED, and Golf Digest. Leading a dynamic team of writers, designers, marketers, and producers, we pitched, developed, and executed colorful branded content campaigns for clients like HBO, Microsoft, Sony, IBM, Netflix, LG, AT&T, Hublot, Macallan, Ferrari, Skyy, and many, many more. This had me developing, editing, and executing content concepts large and small—editorial, digital, broadcast, and experiential—across a changing array of marketing channels and live activations.

• Pitched, developed, edited, and crafted branded content campaigns for GQ, Pitchfork, WIRED, and Golf Digest
• Collaborated with design teams to create visually appealing layouts that complemented the written content for optimal reader experience.
• Enhanced editorial quality by implementing strict guidelines and thorough proofreading processes.
• Reviewed content at stages to check spelling, grammar and clarity as well as conformance with creative objectives and client goals.

During the mid-aughts, occasionally writing for Wired.com’s Gadgets section exploded into a full-blown gig reporting on tech, venture capital, pop-culture, and everything in between. As a Contributing Writer, I spent this six-year stretch quietly collaborating with WIRED’s marketing executives on a rotating cast of campaigns while also writing for WIRED print, web and video on the side.

• Pitched, wrote, and edited stories for WIRED's website, magazine, digital/tablet edition, and web video channels.
• Reported on gadgets, tech trends, venture capital, pop-culture, and everything in between.