Terri Hall

• Develop key initiatives through marketing on Google and multiple social platforms to drive and maintain business growth.
• Design website, email graphics and text campaigns to boost sales.
• Create all branded marketing materials.
• Analyze industry trends and track competitor activities.
• Establish and maintain strong, personalized relationships with customers, vendors and strategic partners.
• Manage inventory, projections and planning with 100+ brands.
• Communicate with customers and vendors on approximately 50 emails per day.
• Update imagery and copy on Shopify e-commerce platform.
• Supervise and give direction to customer service associates and YouTube, social media and blog content creators.
• Oversee operational expenses to optimize business performance.

• Sketched designs and developed prints for women's dresses.
• Created marketing materials for prospective buyers and clients.

• Initiated specs and developed color ways for ski apparel.
• Prepared and designed marketing materials such as look books, POS display boxes, banners, website pictures and newsletters.

• Greeted and helped answer customer questions in home, kids, women's designer, evening, sleep and ready-wear departments.
• Offered each customer personalized service by giving styling advice and wardrobe or event suggestions.
• Involved in bi-yearly inventory management.

• Sketched flats, created colorways and repeats for women's prints.
• Laid out line plans in Illustrator and Excel.
• Developed marketing materials such as invitations, postcards, advertisements and overall packaging.

· Prepared and managed concept boards for each season.

· Worked with the designer on adjustments to fit and construction.

· Developed embroideries, trim and yarn dyes.

· Shopped the market, trade and fabric shows for inspiration.

· Sketched flats, re-colored prints and yarn dyes in Illustrator.

· Communicated closely with the head designer in merchandising the line and created Power Point Presentations for the sales team.

· Approved lab dips and communicated with overseas factories.