Summary
Overview
Work History
Education
Skills
Timeline
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Terri Armstead

Terri Armstead

Hampton,MI

Summary

I am currently seeking a role to return full-time to the Senior living industry. While in Senior living, I maintained a positive net gain of 10 plus monthly, by building relationships with the community, referrals, and organic leads. I am a professional marketing expert with deep experience in driving successful campaigns and fostering brand growth. Strong ability to collaborate with cross-functional teams and adapt to evolving market needs. Skilled in digital marketing, content creation, and market analysis, with focus on achieving impactful results. Known for reliability and strategic thinking in fast-paced environments.

Overview

6
6
years of professional experience

Work History

Marketing Specialist

UnitedHealth Group
03.2021 - Current
  • Process provider applications and re – applications including initial communications, verifications, review and loading into the databases
  • Conduct quality audits and provide feedback to reduce errors and improve processes and performance
  • Apply knowledge / skills to a range of moderately complex activities
  • Analytical skills for data analysis from multiple sources
  • Utilize CAQH and Salesforce to update Provider information in Lightening (Salesforce)
  • Streamlined communication processes, leading to improved collaboration between departments.
  • Work with internal partner and vendor teams to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
  • Manage creative development and approval process.

Marketing Coordinator

The Phoenix Senior Living
06.2020 - 03.2021
  • Responsible for phone calls, emails and texts to Resident Prospect Database-Establishing/Scheduling on-site Tour appointments
  • Community On-site Interview/Discovery Sessions with Leasing Prospects
  • Gave Community Tours of the Common Areas, Models, Model Apartments and Key Apartments
  • Follow-up with Tour Prospects including hand-written thank you notes, phone calls, emails and WOW Gifts
  • Application and Leasing Signing Appointments with Prospects
  • Move-in Coordination with Residents including the sending out of Welcome Letters
  • Facilitation and Scheduling of Resident Move-in Meeting (Illustrate key operation, emergency procedures, activity calendar review etc)
  • Delivery of Move-in Gifts
  • Promotion of on-site activities/events
  • Facilitation of sales aspect of all Community events including the setting up of sign-in tables, coordination of door prizes, distribution of collateral materials, follow-up with all prospect guests
  • Follow-up of all prospect guests included entering them into the database, calling them with a thank you, emailing a thank you, mailing an Activity Calendar and contacting all Door Prize Winners to schedule a pick-up date and time with photo taken and posted on social media

Assistant Store Manager

DTLR VILLA
03.2019 - 01.2020
  • Responsible for the overall quality, training, and performance of the retail store staff
  • Model effective leadership to gain commitment to store goals and training standards
  • Assist with the recruitment, selection, training, and development of store personnel
  • Assist and provide feedback to Store Manager on annual performance evaluations for all store employees (20 employees)
  • Assist Store Manager with Monitoring and identifying issues relevant to the loss or inconsistencies in the Store to ensure the store achieves successful goals of shrink that are at or below the company plan
  • Supports the training of all employees in suggested selling and merchandising techniques
  • Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.

Sales Specialist

Precious Hospice
08.2018 - 03.2019
  • Responsible for building and sustaining relationships with “target” Referral Partners
  • “Target” Referral Partners include hospitals, rehabilitation facilities, private physicians and physicians groups, senior living communities (including group homes, independent living, assisted living, skilled nursing, and memory care), home health agencies, hospice groups, durable medical equipment companies, senior transportation companies, Senior non-profit groups etc
  • Community event coordinating
  • Active in local Chambers of Commerce and Senior Community Centers
  • Managed sales pipeline effectively, prioritizing tasks to maximize revenue potential.
  • Establishing a relationship with both “active” accounts and prospective accounts through consistent contact with each, both face-to-face and electronic was also a focus
  • Prompt and consistent
  • Stayed current on industry trends by attending workshops, seminars, reading trade publications and applying newly acquired knowledge into daily activities.
  • Targeting of “A” accounts with “high-touch” account service through frequent visits, holiday gifts, notes, etc
  • The delivery of thank you gifts with hand-written note to every person that referred a client

Note: The Home Care Consultant/Marketing Liaison position is the “first touch/contact” in the “Sales Process” at Home Instead Senior Care

Education

BBA - Marketing Management

University of Phoenix
Tempe, AZ
03-2026

Skills

  • Detailed Report Generation
  • Social media management
  • Market trend analysis
  • Branding
  • Small Team Management
  • Business development
  • CRM management
  • Sales expertise
  • HIPAA
  • Leadership
  • Recruiting
  • Salesforce
  • Yardi
  • Alis
  • Sales funnel management

Timeline

Marketing Specialist

UnitedHealth Group
03.2021 - Current

Marketing Coordinator

The Phoenix Senior Living
06.2020 - 03.2021

Assistant Store Manager

DTLR VILLA
03.2019 - 01.2020

Sales Specialist

Precious Hospice
08.2018 - 03.2019

BBA - Marketing Management

University of Phoenix
Terri Armstead