Versatile writer, coach, and business owner with a strong background in the health and wellness industry. Passionate about empowering individuals and families to achieve their full potential through compassionate guidance and holistic approaches. Experienced in creating persuasive marketing materials, including web copy, social media campaigns, and email newsletters, using insights from AI-driven tools to optimize messaging. Proficient in website building, HTML, Adobe Photoshop, Illustrator, and course creation on platforms like Shopify, Weebly, and LearnWorlds. Committed to making a profound difference in the lives of others and contributing to positive change in the community.
Overview
13
13
years of professional experience
Work History
Blog Writer
Clear Minds Hypnotherapy
11.2022 - Current
Skilled in conducting in-depth research on hypnotherapy and wellness topics, utilising findings to curate compelling content for publication on website.
Regularly craft engaging blog posts that shed light on diverse wellness subjects and their connection to hypnotherapy sessions.
Proficient in maintaining visual appeal of the blog through image selection and troubleshooting technical issues.
Demonstrated ability to pitch innovative blog post ideas to Clear Minds management and marketing, tailoring content to resonate with specific target audience demographics.
Proactively engage with readers through email correspondence and message boards, attentively addressing their needs and gathering valuable feedback.
Proficient in creating dynamic graphics that accompany blog posts, enhancing visual appeal and user experience.
Capable of conducting insightful interviews with wellness experts via phone, video chat, and in-person, producing informative blog content based on their expertise.
Owner/Operator
1 Star Chef (www.1starchef.com)
03.2020 - 11.2022
Collaborated with partner to successfully establish and conduct weekly live online cooking courses during the Covid pandemic.
Managed a mobile setup, travelling across the USA in an RV, presenting from new locations each week to engage participants.
Developed comprehensive business plan, implementing processes and procedures to deliver exceptional online cooking classes via Zoom, enabling real-time cooking experiences with the chef.
Played key role in creating business identity and marketing materials, including business cards, Facebook ads, logo, and branding, to establish strong market presence.
Produced engaging written content, including blogs, emails, newsletters, and web pages, incorporating HTML, photos, and video elements. Assumed responsibility for day-to-day business operations, ensuring smooth and efficient functioning.
Operated cameras and sound equipment for both live and recorded broadcasts, delivering high-quality content to customers.
Exhibited proficiency in video editing, creating and refining video files for customer distribution and online marketing.
Designed, developed, and monitored the company website, incorporating visually appealing graphics, plugins, and scheduling software.
Successfully implemented and maintained four different online learning platforms, providing customers with convenient access to a range of classes.
Essential Oil Education and Sales
Self
01.2015 - 03.2020
Organized and led highly engaging seminars and classes, offering valuable insights and advice on lifestyle changes and healthy living to interested customers.
Prepared informative presentations on use of essential oils for enhancing mental and emotional wellness, delivering engaging content to the public.
Efficiently coordinated workshops, implementing holistic approaches to address health-related challenges, and fostering a positive impact.
Developed compelling copy for social media platforms, ensuring brand consistency and adherence to legal requirements.
Produced impactful nonfiction prose and advertising materials to promote awareness of essential oils and their health benefits
Emotional Wellness Coach
Self
01.2011 - 04.2019
Collaborated with private clients, utilizing effective strategies to identify and resolve emotional issues, fostering improved family dynamics.
Expertly moderated multiple large Facebook groups, centered around parenting teens and emotional resilience, facilitating supportive and engaging online communities.
Designed and implemented comprehensive 6-week online program, empowering women with emotional awareness and fostering personal development.
Developed captivating 45-minute webinar, incorporating slides and voice-over to illustrate course content effectively.
Guided weekly group therapy sessions, emphasising self-awareness, emotional well-being, and personal growth for clients.
Education
Certification - Life, Family And Parenting Coach
World Coach Institute
United States
01.2014
Master of Arts - Art History
University of Cambridge
Cambridge, UK
06.1994
Bachelor of Arts - English Literature
University of Cambridge
Cambridge, UK
06.1992
Skills
Critical Thinking
Interviewing
Life Coaching
Problem Solving
Swift Skill Acquisition
Empathy and Intuition
Knowledge Sharing
Strategic Visioning
Marketing Knowledge
Adaptability and Flexibility
Editing and Rewriting
Timeline
Blog Writer
Clear Minds Hypnotherapy
11.2022 - Current
Owner/Operator
1 Star Chef (www.1starchef.com)
03.2020 - 11.2022
Essential Oil Education and Sales
Self
01.2015 - 03.2020
Emotional Wellness Coach
Self
01.2011 - 04.2019
Certification - Life, Family And Parenting Coach
World Coach Institute
Master of Arts - Art History
University of Cambridge
Bachelor of Arts - English Literature
University of Cambridge
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