Terri Cuevas
Pleasanton,TX
Summary
Experienced Event Management Professional skilled in conceptualizing and executing events from inception to completion. Proven track record of optimizing event operations to consistently exceed expectations. Expertise in budget management and cost control through strategic planning for timely and budget-compliant event execution.
Overview
5
5
years of professional experience
Work History
Music & Event Manager
City Of Pleasanton
Pleasanton, TX
03.2024 - Current
- Event Coordination: Manage the logistics for all events, including ensuring timely development and scheduling. Create new events on behalf of the community to maintain excellent public relations.
- Material Creation: Designed and created the necessary materials to market and promote events, including signage, banners, flyers, shirts, social media, radio, billboards, TV, and other promotional materials.
- People Management: Interview, select, evaluate, and lead employees, contractors, and/or volunteers to execute programs, activities, and events.
- Civic Center Management: Execute new and current events within budget at the Civic Center. Manage and oversee Civic Center coordinators, pool staff, and part-time staff. Coordinate purchase orders for new equipment and service invoices. Ensure contracts are followed and rental agreements are processed correctly and followed correctly by the customer.
- Speakers & Entertainment: Research and identify music talent and sponsors for events, attending other fairs and festivals for inspiration and recommendations.
- Vendor Management: Identify and coordinate with vendors and suppliers for events, including sound stage and lighting companies. Leveraged relationships with radio stations, billboard companies, newspapers, and TV networks to promote events. Worked closely with law enforcement to maintain safety and security for all guests and staff members.
Business Owner
Country Girl Designs
Pleasanton, TX
02.2020 - Current
- Identified and recruited staff members, including managers and sales personnel.
- Managed inventory levels to meet customer demand while minimizing costs.
- Reviewed financial statements on a monthly basis in order to assess financial health of the organization.
- Oversaw daily operations of the business and provided guidance when needed.
- Initiated cost-cutting measures when necessary without sacrificing quality of products or services.
- Ensured compliance with all local laws and regulations related to the business operations.
- Monitored cash flow to ensure proper budgeting of resources.
- Participated in trade shows, conventions, and other events related to industry promotion.
- Established marketing strategies, such as social media campaigns, to promote the business.
- Conducted market research to identify new opportunities for growth.
- Investigated new technologies that could improve efficiency within the organization.
- Resolved conflicts between employees or customers in a timely manner.
- Supervised company social media and marketing efforts to expand brand awareness and attract new customers.
- Kept records for production, inventory, income, and expenses.
Education
Certificate Texas Event Management Institute - Fairs And Festivals
TEMI
Houston, TXSkills
- Catering Coordination
- Team leadership and supervision
- Logistics Coordinator
- Social Media Management
- Deadline Management
- Operations Oversight
- Event Management
- Marketing Management
- Budget Development
- Problem Resolution
- Public Relations
- Vendor Management
- Budget Management
- Managing events start to finish
- Sponsorship management
- Guest Relations
- Payroll
- Meeting Facilitator
Affiliations
- Vice President of Pleasanton Parks Foundation
- Board Member of Safer Path Domestic Violence Center
- Board Member of Music in the Park
Accomplishments
- Led a Cinco De Mayo event with over 6,000 guests, including organizing vendors, sponsors, musical entertainment, games, kids area, and VIP are to generate revenue for the city.
- Created, Developed, and Executed Cowboy Heritage Days week long event with over 10,000 guests, including the creation of the Cowboy Breakfast, Cowboy Aviation Days, Cowboy History Days, A Night in Old Pleasanton, Gilly's Night, Vaquero BBQ Cookoff, Cowboy Parade, Rockfest, Tejano Night, and standard event requirements.
- Improved, Organized, and Led Merry on Main event and the execution of the Winter Park Wonderland with over 20,000 guest to date.
- Spearheaded several small events, including the 4th of July in the park, Cookie's and Milk with Santa at the Airport, Pumpkin Painting, Teen Dances, Wings and Wheels at the Airport, Yesteryear's, International Windmill Fair, and Riverpark Treat Trail and Haunted House.
- Organized and executed serval groundbreaking events alongside Senator Pete Flores and Congressman Henry Cuellar, including ribbon cuttings check presentations, and Town Hall Meetings
- Led and executed several events on behalf of Pleasanton Police Dept., including National Night Out, Blue Santa Program, Pinning Ceremonies, and Swear In's for Council Members and Mayors
- Created new contacts for sports organizations, amphitheater rental agreements, sports complex rental agreements, and civic center rental agreements, resulting in a 10% increase in venue rentals
- Collected donations and sponsorships from large and small companies totaling over $60,000.
- Revamped and added new events to several departments within the City of Pleasanton, increasing overall all city tourism and revenue.
Languages
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
Music & Event Manager
City Of Pleasanton
03.2024 - Current
Business Owner
Country Girl Designs
02.2020 - Current
Certificate Texas Event Management Institute - Fairs And Festivals
TEMI
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