TERRI DAVIS

Private equity-backed healthcare experience and population health analytics

Responsible for: Integrated Marketing, Brand Management, Digital Marketing, Marketing Automation, Content Development, Public Relations, B2B Marketing Communications, Website, Internal Communications, Thought Leadership, Social Media, Event Marketing

• Significantly increased corporate and product brand recognition, achieving multiple awards and rankings from Black Book Research, KLAS Research, and Modern Healthcare
• Managed acquisition announcement, public relations, internal communications, and brand transition for 8 acquisitions and one spin-off/merger
• Integrated Pardot marketing automation software and Uberflip content management hub for content curation, demand generation, and lead nurturing
• Drove key performance indicators including: 533% increase in earned media; 266% increase in email campaign opens; 174% increase in website leads; 85% increase in content production
• Increased thought leadership and brand awareness through strategic earned media and successful speaker's bureau program
• Increased lead generation and client loyalty through extensive event marketing including monthly webinars
• Generated demand through impactful campaigns and targeted content curation
• Produced and grew Voices in Value-Based Care podcast series to more than 2,000 listeners/month

Post-acute healthcare network with skilled nursing, hospice, home health, therapy, institutional pharmacy, and medical supply services

Responsible for: B2B and B2C Marketing Communications, Brand Management, Event Marketing, Website, Public Relations, Content Development, Advertising, Internal Communications

• Led strategic rebranding of entire organization including parent company and eight subsidiary organizations
• Managed marketing communications/design services for 200 provider locations
• Created content and design for five internal publications, including daily team newsletter, government affairs update, and CEO communications
• Produced and launched A Caring Story patient video series

Medical device manufacturer in GI market with distribution in over 70 countries

Responsible for: B2B Marketing Communications, Brand Management, Trademark Portfolio, Regulatory Labeling Review, Event Marketing, Public Relations, Website

• Determined strategic direction for company brands and communication of product portfolio in conjunction with product management and R&D
• Led global efforts for content creation, marketing materials, product photography, multi-media productions, newsletters, and sales tools
• Managed labeling/marketing material regulatory review and approval process
• Managed global trade show and scientific meeting program
• Responsible for maintenance of international trademark portfolio

Divisions: Public Radio South, Camberley Hotel Company, eVent Streams

Responsible for: Content Creation, Brand Management, B2B and B2C Marketing Communications, Website, Strategic Partnerships, Public Relations

• Co-produced public radio series The Spoken Word, negotiating deal for syndication and signing of presenting sponsor
• Created speaking series voted Creative Loafing “Best Literary Event 2003”
• Directed all marketing and public relations efforts for hotel management company specializing in luxury historic hotels
• Planned events including on-site recordings of four NPR's Says You! episodes and an exhibit of historical artifacts from the Smithsonian
• Developed marketing plan and directed marketing operations for start-up streaming media company