Terri Dykstra
Keller,TX
Summary
Multi-talented professional- Knowledgeable about sales, operations and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.
Overview
28
28
years of professional experience
4
4
years of post-secondary education
Work History
SR VP Business Development and Expansion
Eyemart Express
02.2023 - 05.2024
- Hired and managed new employees to maximize productivity while training staff on best practices and protocols while incurring no turnover with existing team.
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
- Established and maintained strong relationships with strategic partners resulting in less than 2 1/2% annual turnover with affiliated optometrists and a 98% plus satisfaction rate.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Represented organization at industry conferences and events.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Strengthened relationships with key stakeholders including the SR VP of real estate and construction and SR VP of Operations, fostering trust and collaboration across the organization.
- Networked with customers, prospects and partners at conferences and trade shows.
Vice President of Professional Affairs
Eyemart Express
Farmers Branch, TX
04.2017 - 01.2023
- Led a cross-functional team for the successful completion of major projects, resulting in increased efficiency in recruitment as well as the satisfaction of the over 300 affiliated optometrists. Over 98% reported being highly satisfied.
- Maintained less than 2 1/2 % annual turnover of affiliated optometrists on average as well as less than 5% annual vacancy rate.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players resulting in 60% new store growth.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Directed successful mergers and acquisitions that expanded company capabilities while minimizing integration challenges.
- Built a high-performance team through effective recruitment practices focused on competency alignment coupled with ongoing performance management processes.
Director of Professional Affairs
Eyemart Express
05.2013 - 03.2017
- Developed high-performing locations by providing mentorship, guidance, and opportunities for growth to over 200 affiliated optometrists.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Worked closely with the Executive Vice President to guide operational strategy.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas resulting in a highly successful team.
- Secured key partnerships with local optometrists that contributed to the company''s overall growth strategy and market reach.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Identified and qualified OD partner needs and negotiated and closed profitable projects with high success rate.
Regional Manager
US Vision
03.2008 - 05.2013
- Supervised 7 districts including 120 locations
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates.
- Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
- Motivated regional staff to achieve ambitious sales targets by establishing a competitive incentive structure and celebrating team accomplishments.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Exceeded sales targets with well-developed sales strategy and empowering team coaching.
- Optimized in-store merchandising and monitored inventory availability to increase sales.
- Mentored and developed high-potential employees for leadership roles through individualized career development plans and opportunities for growth.
- Managed P&L to decrease discrepancies and retain timely and under-budget project completion.
District Manager
US Vision
01.1996 - 03.2008
- Supervised eighteen locations to enforce high-quality standards of operation.
- Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
- Developed and executed comprehensive training programs for store managers, resulting in improved employee performance and customer satisfaction.
- Evaluated store performance regularly using data analysis tools to identify areas of improvement and implement targeted action plans for continuous growth.
- Exceeded sales targets with well-developed sales strategy and empowering team coaching.
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
- Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
- Built positive and productive relationships within a host store environment.
- Mentored new District Managers
Education
No Degree -
Tarrant County College District
Fort Worth, TXHigh School Diploma -
Castleberry High School
Fort Worth, TX 09.1982 - 05.1986
Skills
- Operational Excellence
- Results Orientation
- Business Development
- Staff Development
- Customer Support
- Recruiting and Hiring
- Sales Growth
- Relationship and Team Building
- Effective Communicator and Public Speaker
Additional Information
I have lived in Keller, TX for over 20 years. I have traveled extensively throughout my career. I have a passion for reaching and exceeding goals both personally and in collaboration with a team. I am particularly interested in sales. My ideal career includes selling a product that I am excited about and believe in.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
SR VP Business Development and Expansion
Eyemart Express
02.2023 - 05.2024
Vice President of Professional Affairs
Eyemart Express
04.2017 - 01.2023
Director of Professional Affairs
Eyemart Express
05.2013 - 03.2017
Regional Manager
US Vision
03.2008 - 05.2013
District Manager
US Vision
01.1996 - 03.2008
High School Diploma -
Castleberry High School
09.1982 - 05.1986
No Degree -
Tarrant County College District
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