Summary
Overview
Work History
Education
Skills
Career Experience
Timeline
Generic
TERRI PHILION

TERRI PHILION

Minot,ND

Summary

Experienced sales, marketing, and event management leader with a strong track record of closing business, recruiting top talent, and motivating teams to achieve exceptional results. Demonstrates expertise in managing multiple brands and markets, consistently surpassing targets and expectations. Skilled in crafting impactful communications, fostering collaborative relationships, and nurturing connections that drive growth.

Overview

10
10
years of professional experience

Work History

Regional Account Director

Wyndham Hotels and Resorts
05.2024 - Current
  • Improved revenue generation by conducting regular account reviews to identify upselling opportunities.
  • Supported a team of sales professionals, providing coaching and guidance for optimal performance.
  • Coordinated cross-regional initiatives with fellow directors to create synergy across markets, facilitating stronger global growth.
  • Increased regional sales by developing and maintaining strong relationships with key accounts.
  • Organized quarterly business reviews with key stakeholders, presenting data-driven insights on regional performance metrics and future growth plans.
  • Built relationships with customers and community to establish long-term business growth.
  • Championed corporate values within the regional team by promoting a positive work culture and fostering employee engagement.
  • Conducted comprehensive competitor analysis to stay ahead of industry trends and maintain a competitive edge in the marketplace.

Area Director of Sales

Aimbridge Hospitality
09.2018 - 05.2024
  • Boosted sales revenue by implementing strategic plans and targeting high-potential accounts.
  • Managed budgets and resources to ensure optimal allocation of funds for advertising, promotions, and events.
  • Acted as a liaison between the sales team and senior management, presenting monthly progress reports and suggesting improvements where necessary for better overall functioning of the department.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

Director of Marketing, Communications, and Investor Relations

Minot Area Economic Development Corporation
10.2016 - 09.2018
  • Restructured the corporation's private investment initiative, reengaged the agriculture and energy industry in local economic development, and executed strategic marketing efforts across branding, public relations, and business development and recruitment
  • Reversed negative private investment trend by developing an investor engagement program from the ground up

Director of Sales and Marketing

Visit Minot Convention and Visitors Bureau
03.2015 - 10.2016
  • Secured and managed citywide events such as tours, entertainers, sports teams, conferences, and conventions
  • Directed all press and public relations
  • Also responsible for sponsor and hotel relationships

Education

Bachelor of Science - Accounting and Economics

Minot State University
Minot, ND
05.2004

Skills

  • Markets: North Dakota, South Dakota, Minnesota, Montana, Idaho, Utah, Colorado
  • Brands: Hyatt, Marriott, Hilton, Wyndham, Choice, Independent/Boutique
  • Verticals: Select Service, Select Service Enhanced, Extended Stay, Full Service
  • CRMs: Salesforce/Salesforce Lightning, Delphi/Delphi FDC, Envision, Asana
  • Sales tools: ZoomInfo, ZoomInfo Copilot, Construct Connect, Linked In Sales Navigator
  • Other: Demand360/Agency 360, CVent, CiTY, Kalibri Hummingbird PXM

Career Experience

  • Area Director of Sales, Aimbridge Hospitality, Remote, 09/01/18 - Present, Oversee the sales efforts of an assigned collection of hotels with multiple brands in multiple markets., Responsible for revenue strategy, owner relationships, monthly ownership presentations, budgets and forecasting, client relationship management, third parties and OTAs, compelling business cases, RFPs, recruiting, hiring, training, mentoring, and coaching a team of sales professionals., Accountable for ensuring every team member has a place to grow, belong, and succeed.
  • Director of Marketing, Communications, and Investor Relations, Minot Area Economic Development Corporation, Minot, ND, 10/01/16 - 09/01/18, Restructured the corporation's private investment initiative, reengaged the agriculture and energy industry in local economic development, and executed strategic marketing efforts across branding, public relations, and business development and recruitment., Reversed negative private investment trend by developing an investor engagement program from the ground up.
  • Director of Sales and Marketing, Visit Minot Convention and Visitors Bureau, Minot, ND, 03/01/15 - 10/01/16, Secured and managed citywide events such as tours, entertainers, sports teams, conferences, and conventions., Directed all press and public relations., Also responsible for sponsor and hotel relationships.

Timeline

Regional Account Director

Wyndham Hotels and Resorts
05.2024 - Current

Area Director of Sales

Aimbridge Hospitality
09.2018 - 05.2024

Director of Marketing, Communications, and Investor Relations

Minot Area Economic Development Corporation
10.2016 - 09.2018

Director of Sales and Marketing

Visit Minot Convention and Visitors Bureau
03.2015 - 10.2016

Bachelor of Science - Accounting and Economics

Minot State University
TERRI PHILION