TERRI RUSSELL
Greenbelt,MD
Summary
Dynamic marketing professional with a proven track record in market analysis, brand development, and customer engagement. Expertise in executing sales strategies that drive revenue growth and enhance brand visibility.
Overview
2021
2021
years of professional experience
2
2
Certifications
Work History
Account Executive
S.C. Johnson
Baltimore, Maryland
09.2018 - 06.2020
- Managed client accounts and maintained strong relationships with key stakeholders.
- Coordinated marketing campaigns to enhance brand visibility and customer engagement.
- Analyzed market trends to identify growth opportunities and inform strategic decisions.
- Collaborated with cross-functional teams to develop comprehensive sales strategies.
- Presented product offerings to clients, highlighting unique features and benefits.
- Conducted regular follow-ups to ensure client satisfaction and address concerns promptly.
- Prepared reports on sales performance and market insights for management review.
- Generated weekly reports on sales performance against targets for upper management review.
- Provided timely customer service support to resolve any issues quickly and efficiently.
- Analyzed customer data to develop targeted campaigns that increased customer loyalty and retention rates.
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
- Developed and implemented a comprehensive sales plan to increase revenue in the assigned territory.
- Performed product demos at conferences, meetings, seminars, or other venues as necessary.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Identified potential new customers through research of industry trends and competitive analysis.
Marketing Director
Department of Defense
Schinnen, Netherlands
05.1996 - 09.2000
- Developed and implemented marketing strategies for defense programs and initiatives.
- Collaborated with cross-functional teams to promote defense-related products and services.
- Managed branding efforts to enhance the visibility of Department of Defense initiatives and priorities.
- Led training sessions for staff on effective marketing practices and tools.
- Maintained budget planning for marketing campaigns within the department's guidelines.
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Organized promotional campaigns, including print materials, press releases, and website content.
- Created customer-focused messaging that resonates with service members and their families.
- Executed updated marketing plans to increase branding exposure, customer traffic, and sales.
- Presented the monthly results of all marketing efforts at executive team meetings.
- Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
- Maintained up-to-date knowledge of industry trends and competitive landscape.
- Boosted sales by developing new product marketing strategies.
- Identified opportunities for new commercial sponsorship partnerships or other growth initiatives.
- Provided guidance on creative direction for branding efforts across multiple channels.
- Designed and produced marketing collateral for product launches and promotions.
- Ensured compliance with relevant laws governing advertising practices.
- Monitored competitive products and marketing activities to keep in line with consumer trends.
- Collaborated with internal stakeholders to ensure products meet service members' expectations.
- Recruited and managed a team of marketers responsible for executing projects.
- Guided the brand messaging and positioning, ensuring consistency across all channels and touchpoints.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Developed marketing strategies based on military objectives and market trends.
- Planned advertising campaigns for online, print, and other media.
- Coordinated marketing events for showcasing product and service offerings.
- Assessed projects against budgets and timelines, keeping the team and assignments on task.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
Senior Buyer
North Atlantic Treaty Organization
Geilenkirchen , Germany
01.1995 - 05.1996
- Collaborated with cross-functional teams to define purchasing requirements and strategies.
- Tracked and approved procurement plans and inventory levels.
- Ensured ethical sourcing practices and compliance with corporate social responsibility standards across procurement activities.
- Managed procurement processes for diverse NATO projects and initiatives.
- Ensured compliance with NATO procurement policies and regulatory standards.
- Analyzed market trends to identify potential suppliers and negotiate contracts.
- Developed and maintained strong relationships with key suppliers and stakeholders.
- Provided guidance and mentorship to junior buyers on procurement best practices.
- Researched potential new vendors, evaluated their capabilities, and established relationships with approved vendors.
- Evaluated supplier proposals against predetermined criteria such as price competitiveness and quality assurance protocols.
- Negotiated contracts with suppliers to secure the best prices for materials and services.
- Developed purchasing strategies to meet organizational objectives while minimizing costs.
- Created reports on spending trends and identified areas where improvements could be made in the procurement process.
- Developed and maintained supplier relationships to ensure on-time delivery of goods.
- Worked closely with finance department personnel to reconcile payments and resolve billing disputes promptly.
- Guided junior buyers on complex purchasing processes and procedures.
- Attended trade shows and conferences to stay up-to-date on industry trends and identify potential new suppliers.
- Ensured compliance with relevant laws, regulations, policies, and procedures related to procurement activities.
- Maintained supplier relationships to improve lead time, cost, and quality.
- Analyzed sales data and market trends to forecast purchasing needs and optimize inventory.
- Monitored inventory levels and placed orders to replenish stock while minimizing excess.
- Prepared and presented reports on purchasing activities, savings achieved, and challenges faced to management.
- Reviewed and updated purchasing policies and procedures to improve efficiency and compliance.
- Traveled to various locations to procure materials and products from vendors.
- Monitored product margins and managed product resales.
- Presented new merchandise ideas and campaigns to NATO executives and sales managers.
Finance Officer
Defense Accounting & Finance Service
Tyndall AFB, FL
07.1984 - 10.1994
- Managed financial records and maintained accuracy in accounting processes.
- Assisted with budget preparation and monitored spending for compliance.
- Reviewed financial reports for discrepancies and recommended corrections.
- Developed financial policies to improve operational efficiency within the military tactical command.
- Trained new staff on accounting procedures and software systems used in finance.
- Prepared month-end accruals and necessary journal vouchers to facilitate month-end closing.
- Used Excel to analyze and integrate data for high volume database.
- Worked with senior management to define standards, policies, procedures, and organizational enhancements to meet the goals for finance.
- Coordinated audits with both internal and external auditors to ensure accuracy of financial statements.
- Performed budgeting, forecasting, and variance analysis every month.
- Reorganized finance and accounting departments to improve efficiency and cut excess spending.
- Planned and coordinated risk mitigation strategies to protect military assets.
- Provided technical guidance to junior staff members regarding accounting principles, practices, and procedures.
- Developed and maintained detailed financial models for long-term strategic planning purposes.
- Evaluated existing internal controls to ensure their effectiveness in safeguarding assets from loss or misappropriation.
- Participated in special projects related to process improvement initiatives.
- Assisted with the preparation of audited financial statements in accordance with Generally Accepted Accounting Principles.
- Checked payroll, vendor payments, and other accounting disbursements for accuracy and compliance.
- Conducted reviews and evaluations for cost-reduction opportunities.
- Developed invoicing systems and internal controls to boost billing efficiencies.
- Maintained regular performance appraisals for subordinates through verbal, written, and ongoing review programs.
CEO
Simple Pleasures Artisanal Ice Cream
Washington, DC
- Implemented marketing strategies to enhance brand visibility and customer engagement.
- Established relationships with local suppliers to source fresh, sustainable materials.
- Developed innovative ice cream flavors using high-quality, local ingredients.
- Oversaw daily operations to ensure efficient production and product quality.
- Managed a diverse team, fostering collaboration and creativity in the workplace.
- Championed community involvement through events and partnerships with local organizations.
- Directed financial planning and budgeting to support company growth initiatives.
- Developed and implemented strategic business plans to increase company profitability.
- Negotiated contracts with vendors to secure competitive pricing for goods or services.
- Recruited, trained, mentored, and managed employees at all levels within the organization.
- Cultivated relationships with external organizations to build partnerships that benefited both parties.
- Analyzed market trends and customer data to inform decision-making processes.
- Developed strategies for improving customer service standards throughout the company.
- Established policies and procedures that promoted an ethical work environment.
- Overseen the daily operations of the organization and ensured compliance with applicable laws and regulations.
- Managed executive team members to ensure thesuccessful execution of projects in a timely manner.
- Introduced innovative approaches that improved efficiency while reducing costs.
- Directed long-term research initiatives to identify new markets for growth opportunities.
- Collaborated with marketing teams on campaigns aimed at increasing brand visibility in target markets.
- Assessed financial performance of the organization on a regular basis and identified areas for improvement.
- Monitored budgetary expenditures across multiple departments to ensure fiscal responsibility.
- Reviewed current systems and processes regularly for potential improvements or upgrades.
- Signed and approved budgets for new funding and program initiatives.
- Implemented strategic offerings to enhance company's suite of products and services.
- Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.
- Optimized supply chain to reduce materials costs and improve distribution.
- Developed long-range plans for business growth, increasing annual sales.
Education
Bachelor of Science - Marketing Management
La Salle University
Philadelphia, PA05-1984
Skills
- Market analysis
- Financial oversight
- Brand development
- Sales strategy execution
- Customer engagement
- Product innovation
- Strategic visioning
- Sustainable business models
- Brand management
- Marketing expertise
- Regulatory compliance
Certification
Veteran Owned Business, NAVOBA, February 2022
Accomplishments
Top Performer Award, Q4 2019- Exceeded annual sales target.
Timeline
Account Executive
S.C. Johnson
09.2018 - 06.2020
Marketing Director
Department of Defense
05.1996 - 09.2000
Senior Buyer
North Atlantic Treaty Organization
01.1995 - 05.1996
Finance Officer
Defense Accounting & Finance Service
07.1984 - 10.1994
CEO
Simple Pleasures Artisanal Ice Cream
Bachelor of Science - Marketing Management
La Salle University