Terrie Pauley

• Drove a 137.6% surge in Facebook visibility and a 426.5% spike in Instagram engagement through impactful social media campaigns.
• Orchestrated team collaboration to maintain a consistent brand identity.
• Cultivated valuable industry connections through participation in mastermind groups and trade shows.
  Successfully automated the onboarding process, reducing manual work by 95%.
• Leveraged communication tools like Slack, Voxer, Loom, and project management software for seamless team communication.
• Developed and executed comprehensive content calendars, significantly enhancing social media management and brand consistency.
• Spearheaded AI model training to optimize various processes and procedures.
• Pioneered new social media platforms and marketing channels, expanding brand awareness.
• Established and launched a start-up, Service Rolodex, as a sister company, specializing in networking, to extend the brand's influence.
• Developed and executed marketing strategies for this new start-up brand, driving its growth and establishing a strong market presence.
• Conducted in-depth market research to identify target customer segments, preferences, and trends.
• Crafted compelling content for social media campaigns, website copy, brochures, press releases, and other marketing materials.
• Analyzed competitors' brands and products to formulate a unique positioning for the company's offerings.
• Monitored online brand conversations across various channels, including social media platforms and forums.
• Fostered partnerships with influential figures in relevant industries to amplify the brand's message through their channels.
• Oversaw the production of branded merchandise, such as apparel and promotional items.

• Founded and established a successful web-based business, achieving 10,000+ sales and generating revenue exceeding $250,000
• Built a strong sales record and sterling reputation through unique concept designs
• Maintained exceptional customer service, amassing over 1,600 five-star reviews.
• Executed extensive online marketing across various platforms, including Pinterest, Instagram, and Facebook.
• Achieved a remarkable 160% increase in Instagram traffic, a 7.3% boost in overall site direct traffic, and maintained a consistent 3.0%+ conversion rate across all products for over six years
• Meticulously managed logistics, finances, inventory, production, cash flow, and profit and loss
• Conducted in-depth design research and developed schematics for design, components, patterns, and assembly procedures.
• Efficiently managed inventory levels and procured necessary materials and supplies
• Handled inventory purchases, equipment acquisitions, and contract negotiations with vendors and suppliers.
• Created engaging designs for digital platforms including websites, mobile applications, emails, banners.
• Managed multiple projects while meeting tight deadlines and budgets.
• Optimized existing designs based on user feedbacks and analytics data.
• Maintained brand consistency throughout various design projects.
• Coordinated with external vendors or agencies when needed.

• Created and built relationships between community, local, state, federal, and government agencies, for a positive outcome to aid vulnerable populations.
• Managed complex projects involving B2B and B2C interactions.
• Orchestrated logistics, formulated processes and procedures, and meticulously maintained records and inventory.
• Prepared and audited custom training course materials, and hosted orientations, conferences, and webinars across multiple platforms for corporate, non-profits, government entities, and partnership agencies.
• Project management coordination, cross-functional team organization, and data tracking for the Southern California Region and 12 designated agencies.
• Oversaw housing and real estate connectivity, fortifying partnerships and new relationships within the community.
• Developed, Implemented, and trained via webinar cloud-based SaaS app to ensure reporting needs and security for government program requirements.
• Developed and implemented community engagement strategies to support organizational objectives.
• Established relationships with local businesses and organizations to promote collaboration.
• Conducted research to identify opportunities for initiatives.
• Identified potential partnerships with other organizations to increase visibility and reach within the target audience.

• Provided administrative, project management, and communications support to the Marketing Communications Department.
  
• Information Management coordination, media reports, media tracking and manipulation via Cision and Google Analytics,
  
• Coordinated information management, media reports, and web content across multiple channels.
  
• Oversaw the production and delivery of collateral materials while managing a comprehensive material library.
• Tracked project data and status related to community relations and partnership agreement contracts.
• Cultivated relationships and reviewed agreements/contracts with stakeholders and partnerships.
• Managed work requests, new orders, and pricing changes, facilitating logistics for delivery verification.

Administrative Partner/Unit Secretary & Technical Partner | San Diego, CA | Jun 2010-Dec 2013

• Managed emergency department and trauma unit operations, coordinating patient care and communication with medical staff.
• Oversaw inventory management to prevent shortages and ensure timely availability of medical supplies.
• Organized departmental workflows, scheduled procedures and appointments, and entered data into computer systems for accurate patient care.
• Assisted in critical patient care situations, ensuring the availability of equipment, staff, and tests.
• Maintained filing and document management systems while coordinating file archiving and purging.
• Directed customer communications to appropriate department personnel.

• Supervised and mentored a team of marketing professionals
• Collaborated with clients to define advertising needs, timelines, and budgets
• Managed multi-million-dollar budgets, maintaining a monthly average revenue exceeding $500,000
• Worked closely with artists, copywriters, and production experts to create tailored advertisements and estimate costs
• Utilized industry trends, data analytics, and competitive analysis to optimize client ROI
• Directed major proposal processes from inception to execution, determining pricing and managing client contracts
• Implemented process improvements, reducing production timelines by 25% and elevating profits by 15%
• Conducted data analysis, data entry, and database processing
• Spearheaded and executed profitable marketing and promotional campaigns.
• Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
• Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
• Leveraged industry trends and competitive analysis to improve marketing campaign performance.