Terriny Hampton
Atlanta,GA
Summary
5+ years of experience developing and implementing dynamic social media strategies for leading brands in the consumer goods industry. Proven track record of increasing brand awareness, engagement, and conversions through creative content development, strategic planning, and data-driven insights. Expertise in managing social media platforms, optimizing campaigns, and fostering meaningful relationships with influencers.
Overview
1
1
year of professional experience
Work History
Walmart Creator
Walmart Creator Program
05.2024 - Current
- Developed content strategy to increase social media followers and engagement.
- Researched trending topics related to target audience.
- Monitored analytics and metrics to evaluate the performance of campaigns.
- Ensured compliance with all relevant laws regarding online advertising and affiliate marketing programs.
- Created and managed campaigns across multiple channels including email, social media, SEO and SEM, display ads, affiliate programs and content marketing.
Amazon Influencer
Amazon
03.2023 - Current
- Customize storefronts on Amazon, which serve as dedicated pages showcasing curated product lists. Updated these storefronts regularly to feature new products or align with seasonal trends.
- Ensured compliance with all relevant laws regarding online advertising and affiliate marketing programs.
- Tracked monthly sales performance of each affiliate program in order to measure success.
- Promote recommended products through engaging content such as reviews, tutorials, unboxings, or comparison posts/videos.
- Used Amazon's analytics tools to monitor performance metrics such as clicks, conversions, earnings and analyzed this data to understand which products resonate most with audience and optimize their recommendations accordingly.
- Developed and implemented affiliate marketing campaigns to drive traffic and increase sales.
- Created a comprehensive online marketing plan that included search engine optimization, pay-per-click campaigns, email campaigns, affiliate marketing, display advertising and remarketing.
Content Creator
Poshmark
Redwood City, CA
06.2023 - 06.2024
- Collaborated with other departments in order to ensure content was consistent with the brand's messaging.
- Created compelling visuals to accompany written content.
- Collaborated with marketing team to develop creative campaigns and strategies.
- Monitored analytics and metrics to evaluate the performance of campaigns.
- Created content for various platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube.
- Developed content strategy to increase social media followers and engagement.
- Collaborated with marketing teams to align social media content with broader marketing campaigns and goals.
- Tracked performance of social content using native platform analytics, various social listening tools and regular reports to inform strategy.
- Managed social media advertising campaigns, including budget allocation, targeting, and performance analysis.
- Created engaging, original content including posts, videos, and graphics tailored to specific platform requirements.
- Utilized analytics tools to track performance of social media campaigns and adjust strategies as necessary.
Education
Fashion Design & Merchandising
Mississippi State University
Starkville, MS05-2018
Associate of Arts - Business Administration And Management
Northwest College
05-2016
Skills
- Proficient with Microsoft Office Suite (Excel, PowerPoint, Word, and Outlook) and industry systems and platforms (VIP/IDIG, Repsly, IRI, SPINS, Nielsen, and Retailer Scan Data)
- Content Strategy Development
- Creative Writing and Editing
- SEO and Content Optimization
- Data Analysis and Metrics Interpretation
- Social Media Management
- Project Management
- Ethical and Legal Compliance
- Adobe Acrobat
- Affiliate marketing
Achievements
- Successfully grew TikTok follower base from 250 to 3,000 within 6 months through strategic content creation and audience engagement.
- Increased average likes per post from 200 to 10,000 by implementing data-driven content optimization and leveraging trending topics.
- Developed and executed targeted campaigns resulting in a 75% increase in engagement rates, effectively enhancing brand visibility and audience reach.
- Monitored and analyzed performance metrics using TikTok analytics, identifying trends and opportunities for continuous improvement.
- Collaborated with brands to create sponsored content, driving additional revenue streams and expanding partnership opportunities.
Timeline
Walmart Creator
Walmart Creator Program
05.2024 - Current
Content Creator
Poshmark
06.2023 - 06.2024
Amazon Influencer
Amazon
03.2023 - Current
Fashion Design & Merchandising
Mississippi State University
Associate of Arts - Business Administration And Management
Northwest College
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