Terry Bates
St Louis,MO
Overview
10
10
years of professional experience
Work History
Volunteer Marketing Consultant
The Housing Partnership
04.2022 - Current
- Provide marketing and advancement advice directly to Executive Director
- Create media assets including photography, Gala assistance and principal photography and creation of promotional videos
Advancement Committee member
Nurses4NewBorns
05.2021 - Current
- Provide support, thought leadership and fundraising opportunities through event production and community engagement
Marketing & Communications Consultant
05.2015 - Current
- Create customized cross platform digital communication strategies
- Use web analytics and direct customer feedback to determine eective voice and tone of promotional materials and posts
- Created content including blogs, press releases, website copy and layout
Marketing Strategist
1905 New Media
St. Louis, MO
01.2023 - 04.2024
- Acted as strategy lead responsible for the successful creation and implementation of clients' marketing campaigns
- Provided cross departmental leadership by ensuring each deliverable was aligned with the clients' goals and expectations
- Identified KPI's and presented reports to clients during monthly strategy meetings while adjusting strategies accordingly
- Monitored monthly budgets across all departments per client retainer to ensure funds were being utilized to most eectively reach client goals
- Kept aware of industry trends and best practices though continuing education to ensure a successful strategic partnership with each client
Strategic Accounts Management
OneSpace
Swansea, IL
05.2021 - 11.2022
- Served as strategic partner by evaluating a client's E-Commerce marketing strategy, consulting in content best practices, identifying opportunities and implementing solutions to strengthen their digital shelf across all major retailers
- Provided and presented metrics such as product keyword rank tracking and before and after KPI's to demonstrate the success of our work
- Provided training and support to clients on the use of our proprietary keyword optimization platform, Research Insights
- Provided project leadership, platform training, and oversaw cross-departmental collaboration for internal and external sta
Director of Marketing & Communications
The Community Impact Network
St. Louis, MO
03.2018 - 05.2021
- Developed and implemented complex, multi-platform marketing strategies for the Community Impact Network, it's sister company Equity Homes
- Provided comprehensive consultations and oversight for the marketing practices of all coalition members including up to over 100 locally operated nonprofits
- Designed, managed, and maintained the 'Network Portal' which served as a custom-built social media platform designed to connect coalition member organizations
- This includes design, maintenance, onboarding, training, and support for over 400 individual users
- Designed and maintained the Community Impact Network website and the website of their sister organization Equity Homes
- Created and maintained the brand standard guide and acted as brand guardian ensuring all sta members followed guidelines while making adjustments where necessary
- Managed all third-party vendor relationships and products that relate to Communications
Education
Southern Illinois University, Edwardsville
Edwardsville, ILSkills
- Marketing
- Public Relations
- Branding and Messaging
- Public Speaking
- Leadership
- Relationship Building
- Excellent Written and Verbal Communication
- Photography and Video Production
- Cross-Functional Leadership and Collaboration
- Strong Interpersonal Skills
- Statistics and Analytics
- Microsoft Office Suite
- Word
- Excel
- Teams
- Powerpoint
- Adobe Creative Suite
- Premiere Pro
- Indesign
- Photoshop
- After Effects
- Google Office
- Slack
- Zoom
- Google Analytics
- Hubspot
Other Relevant Experience And Skills
- Advancement Committee member, Nurses4NewBorns, 05/21, Current, Provide support, thought leadership and fundraising opportunities through event production and community engagement
- Volunteer Marketing Consultant, The Housing Partnership, 04/22, Current, Provide marketing and advancement advice directly to Executive Director, Create media assets including photography, Gala assistance and principal photography and creation of promotional videos
Key Experience
- 13 years experience creating, managing and implementing complex, multi-platform marketing strategies for B2B, B2C and e-commerce based companies across various industries
- Proficiency in utilizing various analytical tools and platforms to identify KPIs and monitor campaigns for efficiency and effectiveness
- Proven track record of learning new skills quickly and adapting to emerging trends and technologies
- 20 years experience in management providing leadership to both small and large teams
- Over 20 years experience in relationship building, client retention and building effective strategic partnerships
Personal Information
Hobbies: Carpentry, Metallurgy, Community Involvement and Volunteer Work, Motorcycle Restoration, Collecting Hobbies, Cat/Dog Dad, Ex-Professional Circus Performer, Master of Ceremonies and Emcee, Event Producer and Organizer, Voice Actor
Timeline
Marketing Strategist
1905 New Media
01.2023 - 04.2024
Volunteer Marketing Consultant
The Housing Partnership
04.2022 - Current
Advancement Committee member
Nurses4NewBorns
05.2021 - Current
Strategic Accounts Management
OneSpace
05.2021 - 11.2022
Director of Marketing & Communications
The Community Impact Network
03.2018 - 05.2021
Marketing & Communications Consultant
05.2015 - Current
Southern Illinois University, Edwardsville
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