Summary
Overview
Work History
Education
Skills
Timeline
Generic

TERRY B JOHNSON

LOVES PARK,IL

Summary

Results-driven sales, marketing or operations professional bringing progressive background in business to business and manufacturing environments. Natural leader with exceptional skills in customer relations, administration and scheduling. Manages competing priorities with organized and resourceful approaches.

Overview

37
37
years of professional experience

Work History

Marketing & Media Consultant

NMD Media Inc.
05.2011 - Current
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Monitored trends in social media, industry, and competitive landscape to create new material.
  • Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
  • Onboarded new team members and coached personnel in marketing tasks.
  • Worked closely with in-house design team to develop visuals for content.
  • Developed campaigns and specific marketing strategies for clients.

Tax Office Manager

HR Block
11.1998 - 04.2018
  • Prepared related tax disclosures for statutory or GAAP financial statements and miscellaneous state and local tax filings.
  • Assisted in managing audits of federal and state income tax and state and local filings.
  • Prepared and reviewed federal and state income tax returns in accordance with applicable tax laws.
  • Organized and updated databases, records and other information resources.
  • Identified opportunities to streamline processes and improve office operations and efficiency.
  • Coordinated office events, seminars and meetings for staff and clients.
  • Maintained primary relationship accountability for clients, overall servicing responsibility and client satisfaction to maximize profitability of client relationships.
  • Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
  • Oversaw appointment scheduling and itinerary coordination for both clients and personnel.
  • Analyzed and solved multi-faceted problems that effected executive leaders and business initiatives.
  • Completed bi-weekly payroll for 10 employees.

Marketing & Media Consultant

Hibu
10.2009 - 05.2011
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Developed campaigns and specific marketing strategies for clients.
  • Completed in-depth reviews of market conditions and customer preferences.
  • Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue [Number]%.
  • Updated social media platforms with latest news and corporate details.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Monitored social media questions and comments and appropriately responded.
  • Designed and implemented advertising and public relations activities.
  • Maintained inventory of marketing literature, archive files and sample files.
  • Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.

Marketing Manager

GC/Waldom
06.1997 - 04.2009
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Performed market segmentations, targeting and positioning for each product line.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Conducted market research to identify new opportunities and target markets.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Mentored local personnel on best practices and protocols to maximize productivity.

Sales & Marketing Manager

LKG Industries
05.1992 - 05.1997
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Answered customer questions about sizing, accessories, and merchandise care.
  • Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
  • Assessed customer needs and utilized suggestive selling techniques to drive sales.
  • Set and achieved company defined sales goals.
  • Presented professional image consistent with company's brand values.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Maintained current knowledge of evolving changes in marketplace.
  • Contributed to event marketing, sales and brand promotion.

Product Manager

GC/Thorsen
11.1986 - 04.1992
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
  • Managed product demonstrations and testimonials for performance evaluation.
  • Monitored market trends and competitor performance to update promotional strategies.
  • Maintained positive vendor relations to build strong partnerships.
  • Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.

Education

Bachelor of Science - Business Administration And Management

Rockford College (now Rockford University)
Rockford, IL

Skills

  • Delivery Schedules
  • Customer Experience
  • Brand Image Alignment
  • Persuasive Negotiations
  • Customer Interaction
  • Personnel Management
  • Employee Performance
  • Customer Consultations
  • Profit Target Achievement
  • Manufacturing and Production Best Practices
  • Prospecting and Cold Calling
  • Operational Processes

Timeline

Marketing & Media Consultant

NMD Media Inc.
05.2011 - Current

Marketing & Media Consultant

Hibu
10.2009 - 05.2011

Tax Office Manager

HR Block
11.1998 - 04.2018

Marketing Manager

GC/Waldom
06.1997 - 04.2009

Sales & Marketing Manager

LKG Industries
05.1992 - 05.1997

Product Manager

GC/Thorsen
11.1986 - 04.1992

Bachelor of Science - Business Administration And Management

Rockford College (now Rockford University)

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TERRY B JOHNSON