Terry Emerson
Lanesville,IN
Summary
Innovative Marketing leader with 11+ years of experience delivering exceptional marketing campaigns, content and collateral using innovative strategies. Brings data analytics into marketing decisions using many different KPI's. Extensive history of developing relationships with both internal and external customers to influence many different areas of the business. Same company for 20 years, starting on the ground level and continuing to learn and work up, now looking for a new challenge.
Overview
20
20
years of professional experience
Work History
Director of Distribution Sales
Samtec
08.2024 - Current
- Create, maintain, and improve relationships amoungst channel distribution partners.
- Implement inventory control measures to reduce shrinkage and maintain optimal stock levels.
- Develop contingency plans to handle unexpected disruptions in the supply chain, minimizing delays or shortages.
- Direct personnel in distribution protocols.
- Launch new product lines through effective online campaigns that generated significant interest from target audiences.
- Implement email marketing campaigns that nurtured leads and increased customer retention.
- Partner with sales teams to align digital marketing efforts with business objectives.
- Maximiz profitability by optimizing pricing structures across various product lines sold through the channel network.
- Establish clear KPIs for measuring the success of channel initiatives, enabling data-driven decision making.
Director of Product Marketing
Samtec
08.2019 - 08.2024
- Analyze and report on KPIs to validate and demonstrate success of marketing campaigns.
- Gather insights from various data sources to inform decision-making processes for new feature development or enhancements.
- Collaborate with cross-functional teams to develop innovative product features, resulting in increased customer satisfaction.
- Fosters strong relationships with media outlets, distribution partners, and digital partners.
- Manage relationships with external partners and agencies, leading to more effective marketing collaborations.
- Lead team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Optimize digital marketing efforts through data-driven analysis and continuous improvement initiatives.
- Works closely with sales and customer success teams to identify opportunities for upselling or cross-selling, ultimately increasing overall revenue.
- Manage over $1M in marketing spend via different digital partners.
- Manage over $600K in Google Ad budget, use variety of data points to dictate where spend should be distributed.
- Collaborate and strategize with channel partners to increase their reach, digital prescience and manage inventory levels.
Product Marketing Manager
Samtec
03.2017 - 08.2019
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently overachieved targets for increased revenue.
- Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
- Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
High Speed and Micro Rugged Product Manager
Samtec
05.2013 - 03.2017
- Created product roadmap based on market/customer demand, profit margin, etc
- Managed new product releases while working with engineering, sales, and marketing teams
- Increased product revenue by digital marketing plans, Google Ad placements, collaterals, and PR pushes.
- Streamlined product development process for faster time-to-market and improved efficiency.
- Launched successful products by conducting thorough market research and identifying customer needs.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Owned product release process from initial scope of concept all the way through release. Establish needs of new products based off customer/industry research, establish pricing that meets customer's expectations while maintaining acceptable GP levels, control inventory setup and aide in management of inventory levels.
Micro Rugged Application Engineer
Samtec
03.2010 - 05.2013
- Worked with customers to determine solutions that solved design problems.
- Influenced product roadmap to meet customer needs
- Quoted custom solutions to customers to fit custom applications
- Use data to determine what products are needed, product extension products, etc.
- Assisted sales teams with pre-sales technical support, helping close deals with prospective clients effectively.
- Delivered support training to help customers learn key features of applications.
Micro Rugged Product Technician
Samtec
07.2008 - 03.2010
- Setup of equipment to ensure build quality and efficiency
- Aide production associates in building of finished goods and training of new skills
- Audit build processes to ensure top notch quality and efficiency
- Program machinery based on custom builds and custom layouts
- Tested products or subassemblies for functionality or quality and troubleshot problems with equipment, devices, or products.
- Scheduled preventative and predictive maintenance actions based on failure analysis.
- Conducted routine equipment maintenance checks to prevent unplanned downtime or costly repairs due to wear or damage.
- Performed diagnostic tests on malfunctioning units; identified root causes of performance issues and implemented appropriate fixes.
PCB Inspector
Samtec
01.2006 - 07.2008
- Inspection of printed circuit boards to ensure solder joint reliability, overall quality, etc
- Electrical testing to ensure circuit performance and correct connections
Production Associate
Samtec
08.2004 - 01.2006
- Production of finished good connectors and cable assemblies.
- Used equipment properly to avoid workplace hazards or injuries.
- Ensured adherence to industry standards, maintaining accurate documentation for compliance audits and certifications.
Education
Some College (No Degree) - Business Management
Indiana University Southeast
New Albany, INHigh School Diploma -
North Harrison High School
Ramsey, IN03.2002
Skills
- Data Analytics (Power BI, Budde, Tableau, Excel)
- Relationship Building (Internal and External)
- Staff Management
- Digital Strategy
- Distribution Partnerships
- Strategic Marketing
- Price Structuring
- Campaign Planning
- Search Engine Optimization
- Web Analytics (Google Analytics, API based metrics)
Timeline
Director of Distribution Sales
Samtec
08.2024 - Current
Director of Product Marketing
Samtec
08.2019 - 08.2024
Product Marketing Manager
Samtec
03.2017 - 08.2019
High Speed and Micro Rugged Product Manager
Samtec
05.2013 - 03.2017
Micro Rugged Application Engineer
Samtec
03.2010 - 05.2013
Micro Rugged Product Technician
Samtec
07.2008 - 03.2010
PCB Inspector
Samtec
01.2006 - 07.2008
Production Associate
Samtec
08.2004 - 01.2006
Some College (No Degree) - Business Management
Indiana University Southeast
High School Diploma -
North Harrison High School
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