Terry Logan
Golden,CO
Summary
Visionary executive with 20+ years of experience uniting technology, design, and marketing to scale platforms, reimagine customer journeys, and deliver transformative solutions for businesses from startups to Fortune 500s. Recognized for building high-performing teams within data, design, UX/UI and experience design, leading complex implementations that drive growth, profitability, and next-generation of digital experiences.
Overview
28
28
years of professional experience
Work History
Senior Lead, Head of Technology, Innovation & Client Management
Omnicom Commerce
01.2022 - 01.2025
- Led global technology strategy for clients including AT&T, Mars, and Caterpillar.
- Directed a 16-person innovation team spanning data, tech, and brand disciplines.
- Developed a repeatable global tech stack for M&M’s flagship stores in 5 countries, integrating CMS, ERP, motion sensors, AR, and analytics.
- Modernized Caterpillar’s U.S. franchise ecosystem via ERP, brand audits, & systemwide unification.
- Launched AT&T’s immersive in-store retail experience, integrating mobile, associate tools, and content platforms—contributing to 3 consecutive years as #1 retail telecom.
SVP, Experience Strategy
The Collective
01.2019 - 01.2022
- Founded the Experience Strategy practice, combining data science, UX, and brand strategy.
- Created a real-time scorecard platform boosting client margins by 5–7%; adopted post-COVID by AT&T and FedEx.
- Launched company’s fastest growing service line after tapping into emerging markets. Identified and supported buildout a data science team to track real-time data to create hourly/daily scorecards – a trend that emerged as top client request post-COVID. Surged clients’ margins 5% to 7% after piloting service across AT&T, and FedEx,other leading global companies.
- Won the Gold Clio Award for AT&T brand activation.
VP, Head of Experience Design
The Collective
01.2017 - 01.2019
- Tapped to open up the Collective LA office with a UX/UI and design team to build a new client base.
- Led UX/UI design and technology transformation initiatives across retail and omnichannel experiences.
- Directed interdisciplinary teams to deliver integrated customers across retail, eCom and B2B journeys.
VP, Experience Design & Founding Lab Lead
Retail Arts Lab (The Collective)
01.2015 - 01.2017
- Founded innovation lab fusing behavioral science with emerging tech.
- Piloted projects with Adidas, FedEx, Ubisoft, and others—resulting in 6% revenue lifts.
- Formalized the Lab as a global capability following success with LG, AT&T, and Wells Fargo.
Group Director, Digital Marketing
The Integer Group (Omnicom)
01.2010 - 01.2015
- Scaled the digital marketing practice for clients including MillerCoors, Kellogg’s, and Starbucks.
- Closed $19M+ in new revenue: $13M from MillerCoors, $6M from Kellogg’s.
- Led a team of 18 across marketing, strategy, and analytics.
President
Spire Digital (Acquired by Kin + Carta)
01.2001 - 01.2010
- Rebuilt agency into a regional digital powerhouse; scaled revenue from $1.8M to $10.4M.
- Expanded services into healthcare, education, and finance.
- Earned recognition as a Top 3 Web Development Firm (Denver Business Journal).
Manager, Information Architecture
iXL / Razorfish
01.1999 - 01.2001
- Redesigned Budget Rent-A-Car’s booking system, boosting them to #2 nationally.
- Co-led Virgin Atlantic’s first U.S. D2C travel platform, acquiring 1M+ customers.
Manager, GUI Design
eCollege
01.1997 - 01.1999
- Co-developed the first accredited online university platform with the University of Colorado.
- The platform supported 200+ institutions at IPO.
Guest Lecturer, Experience Design
University of Colorado Boulder – Boulder Digital Works
01.2016 - 01.2020
- Taught UX/UI and the psychology of digital behavior.
- Mentored graduates are now placed in top-tier design and innovation roles.
Education
Executive Management Certificate - undefined
University of Denver, Daniels College of Business
Design & Media Arts Certification - undefined
Art Institute of Colorado
Six Sigma Green Belt - undefined
Quality Assurance International
Timeline
Senior Lead, Head of Technology, Innovation & Client Management
Omnicom Commerce
01.2022 - 01.2025
SVP, Experience Strategy
The Collective
01.2019 - 01.2022
VP, Head of Experience Design
The Collective
01.2017 - 01.2019
Guest Lecturer, Experience Design
University of Colorado Boulder – Boulder Digital Works
01.2016 - 01.2020
VP, Experience Design & Founding Lab Lead
Retail Arts Lab (The Collective)
01.2015 - 01.2017
Group Director, Digital Marketing
The Integer Group (Omnicom)
01.2010 - 01.2015
President
Spire Digital (Acquired by Kin + Carta)
01.2001 - 01.2010
Manager, Information Architecture
iXL / Razorfish
01.1999 - 01.2001
Manager, GUI Design
eCollege
01.1997 - 01.1999
Executive Management Certificate - undefined
University of Denver, Daniels College of Business
Design & Media Arts Certification - undefined
Art Institute of Colorado
Six Sigma Green Belt - undefined
Quality Assurance International
HONORS & AWARDS
Gold Clio Award – AT&T Comic-Con Retail Activation, Effie Award – ExxonMobil “Fuel Better” Campaign, 40 Under 40 – Denver Business Journal
Section name
“Transforming vision into growth through technology, design, and innovation.”