Terry Mayfield
Henderson,NV
Summary
Goal-oriented Strategic Account Director with Construction Equipment rental and sales industry expertise and notable sales achievements. Increased account base and grew revenues in challenging sales environment. Excellent communications skills and sales cycle knowledge enabled outstanding results. Resourceful and results-oriented Strategic Account Director/Managers driven to meet strategic account objectives and support overall sales volume demands. Establishes productive professional connections with decision-makers for major accounts and learns customer business thoroughly. Proactively assesses, clarifies and validates customer needs via ongoing networking and timely personal attention. Dedicated Construction Equipment professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
21
21
years of professional experience
Work History
Strategic Account Director
Bay Shore Systems
07.2022 - Current
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data.
- Conducted market research to identify new opportunities and target markets.
- Developed customized account plans for key clients, resulting in increased revenue and long-term partnerships.
- Negotiated contracts with clients, securing favorable terms that contributed to overall business success.
- Skilled at working independently and collaboratively in a team environment.
- Suggested solutions and innovative ideas to meet client needs.
- Maintained client relationships and acquired new accounts to meet sales goals and increase company revenue.
Strategy Manager
Custom Truck One Source/Nesco Specialty Rentals
12.2016 - 07.2022
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Streamlined internal processes for increased efficiency, reducing overall operational costs.
- Launched quality assurance practices for each phase of development
- Achieved strategic business growth by identifying market opportunities and implementing new initiatives.
- Enhanced competitive positioning by conducting in-depth industry analysis and identifying key trends.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Presented regular progress updates to senior leadership, facilitating informed decision-making regarding resource allocation and strategic direction setting.
- Managed strategic partnerships with external vendors, ensuring successful project delivery within time and budget constraints.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Exercised leadership capabilities by successfully motivating and inspiring others.
Vice President of National Accounts
Ahern Rentals
05.2014 - 06.2015
- Founded performance- and merit-based evaluation system to assess staff performance.
- Devised and presented business plans and forecasts to board of directors.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Hired and managed 6 new managers to drive business
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
Business Development Manager
White Cap Construction Supply Inc.
06.2007 - 05.2011
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Launched new product lines by conducting extensive competitor analysis and identifying gaps in the existing market offerings.
- Managed accounts to retain existing relationships and grow share of business.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
Division Manager of Field Sales
Herc Rentals
04.2003 - 05.2007
- Implemented data-driven decision making to improve operational procedures and drive overall business success.
- Reduced costs by identifying inefficiencies and implementing cost-saving measures across the division.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Drove sales by developing multi-million dollar contract sales.
- Achieved consistent growth in market share through targeted marketing efforts, competitive analysis, and strategic planning activities.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Prepared sales presentations for clients showing success and credibility of products.
- Built strong relationships with key stakeholders to enhance collaboration efforts both internally and externally.
Education
No Degree - General Studies
Golden West College
Huntington Beach, CASkills
- Sales Pipeline Management
- Proposal Development
- Service Promotion
- Competitive Analysis
- Strategic Planning and Alignment
- Contract Negotiation
- Microsoft Office
- Decision-Making
- Market Penetration
- Upselling and Cross Selling
- Revenue Growth
- Revenue Generation
- Client Relationship Building
- Key account targeting
- Market Research Analysis
Timeline
Strategic Account Director
Bay Shore Systems
07.2022 - Current
Strategy Manager
Custom Truck One Source/Nesco Specialty Rentals
12.2016 - 07.2022
Vice President of National Accounts
Ahern Rentals
05.2014 - 06.2015
Business Development Manager
White Cap Construction Supply Inc.
06.2007 - 05.2011
Division Manager of Field Sales
Herc Rentals
04.2003 - 05.2007
No Degree - General Studies
Golden West College
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