Terry McIver
Parma,OH
Summary
Results-driven Staff Writer/Editor with extensive writing and editing experience in both consumer and B2B sectors. Proven ability to produce high-quality content that engages audiences and drives brand messaging. Skilled in research, deadline management, and collaboration with cross-functional teams to deliver compelling narratives. Aiming to leverage expertise to enhance content strategies and contribute to business growth.
Overview
38
38
years of professional experience
Work History
Editor-in-Chief
Penton Publishing, Informa Publishing and Endeavor Business Media
Cleveland, USA
04.2005 - 01.2025
- Company Overview: Company had multiple owners and names over a 20-year period
- Started as Associate Editor, and in 2015 was named Editor-in-Chief of Contracting Business, a leading, national publication serving the heating, air conditioning and refrigeration industries
- Also served as Director of Content for Contractingbusiness.com
- Produced features and news for print and website
- Served readers' need for business management advice and product information
- I covered industry events and produced contractor profiles.
- An entire career has been devoted to high-quality feature writing, reporting and magazine promotional activities.
- Change in ownership in 2016 required me to fulfill responsibilities in all editorial and administrative areas until the present.
Marketing Writer
The Scotts Co.
Marysville, USA
09.1999 - 04.2005
- Developed copy for marketing brochures, catalogs and product labels
- Required daily cooperative relationships with marketing professionals and a creative services team
- This involved understanding marketing goals for a variety of consumer products and achieving those goals through effective product messaging
- Product label writing required strict adherence to EPA guidelines for chemical labeling
- Also served as lead copy manager for a major private labeling project for what was then Kmart; also worked on bilingual product labeling projects
Progressive Titles
HBJ, Edgell and Advanstar Communications
Cleveland, OH
04.1987 - 09.1998
- Company Overview: Company had multiple owners and names over a 12-year period
- Started as Assistant editor for American Salon magazine, writing product and manufacturer news
- In 1980, was named Associate Editor and finally, Editor-in-Chief of Landscape Management, a national publication serving the landscape contracting industry
- Produced features and news for print and website
- Served readers' needs for business management advice and product information
- Covered industry events
- Wrote distributor profile features
- Armed only with my talent as a writer and an innate commitment to excellence, I progressed mightily over a 10-year period cover two diverse reader groups.
- Fulfilled daily responsibilities to both readers in search of information and advertisers seeking fair promotional consideration.
Education
BA - English
Cleveland State University/Xavier University
Skills
- Compelling Narrative Development
- Conducting Interviews
- Innovative Solution Development
- Leading Group Initiatives
- Trustworthy Performance
- Effective Time Management
- Achieving Corporate Objectives
Timeline
Editor-in-Chief
Penton Publishing, Informa Publishing and Endeavor Business Media
04.2005 - 01.2025
Marketing Writer
The Scotts Co.
09.1999 - 04.2005
Progressive Titles
HBJ, Edgell and Advanstar Communications
04.1987 - 09.1998
BA - English
Cleveland State University/Xavier University
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