TERRY ORSLAND

Dynamic freelance copywriter and former Global Senior Copywriter at Designory, skilled in crafting compelling narratives that boost brand messaging and engagement. Demonstrates proven expertise in SEO optimization and team leadership, consistently elevating campaign performance while fostering cross-functional collaboration for exceptional results.

• Marketing: Conversion Rate Optimization, LinkedIn Learning, 2023
• International SEO, LinkedIn Learning, 2023
• SEO Foundations, LinkedIn Learning, 2023
• SEO: Keyword Strategy, LinkedIn Learning, 2023

Emil90!!

• Freelance Creative Director, Copy, Designory, Long Beach, CA, 07/01/24, 08/31/24, Developed an opening sequence for the 2025 QX80 tech video campaign that boosted Google search rankings.
• Associate Creative Director, Copy, Asurion, Nashville, TN, 09/01/21, 09/30/22, Led a team of 4 to elevate the quality of creative thinking while maintaining brand consistency., Inspired a junior copywriter to realize his potential and advance to the role of Copywriter., Applied Joseph Campbell's hero journey methodology to create a rich media experience for prospective clients., Spearheaded a new video campaign to help representatives sell the benefits of different plan options to new customers., Concepted a new user-friendly e-training platform that brought in approximately $1M per major carrier, i.e., Verizon and AT&T., Oversaw the Fall 2022 Verizon Open Enrollment campaign, boosting the enthusiasm of retail store reps by 1,000%., Created a comprehensive Marketing/Creative Brief template to attract new business, including Consumer Cellular and Cox Communications.
• Global Senior Copywriter, Designory, Long Beach, CA, 05/01/14, 09/30/21, Researched, wrote, edited, and optimized copy across multiple INFINITI and Nissan product lines, improving clarity, consistency, and accuracy., Served as the UX Designer when collaborating with stakeholders, design, and digital teams to launch the all-electric Nissan ARIYA., Enhanced brand awareness in international markets using localized content to convey consistent brand messaging., Authored, edited, and optimized web content for the 2022 all-new Nissan Rogue, improving SEO metrics and increasing website traffic., Collaborated cross-functionally with the design and marketing teams to ensure that all copy adhered to branding and messaging guidelines., Ensured compliance with internal and external policies and regulations., Wrote award-winning videos for INFINITI Q50, QX50, QX60, QX80, Variable Compression Turbo (VC-T) engine, and Accessories.
• Freelance Copywriter, Terry Orsland Writes, Dana Point, CA, 01/01/12, present, Avetta Compliance (blog updates), BehrPRO Paints (brand book), Smart & Final (retail ads), Marie Callendar's Restaurant and Bakery (retail TV), Toshi Oku Photographer (branding), Big Island Beans Coffee (branding), Chrysler 200 (app), Carhelp.com (web), VCA Animal Specialty Group (web), Honda (Owner Link) (web), Acura (My Acura) (web), Mazda USA (Training) (web), Kia Motors America (Owner Portal) (web)
• Copywriter, Goodby, Silverstein & Partners, San Francisco, CA, 09/01/10, 11/30/11, Right-hand to Creative Director. Presented new creative to model line managers and saw all jobs through to completion., Oversaw a 12-member collateral team, including freelance copywriters, art directors, and designers., Supervised copy for chevy.com., Head writer for Chevy collateral: Cars, SUVs and Trucks. Acted as 'final approval' for copy., Created a 'writer's room' where everyone could share information and help one another on the spot.