Terry Sims
Montgomery
Summary
Dedicated Head Coach with 30 years of experience in developing and leading high-performing teams, fostering player growth, and implementing strategic game plans. Strong track record of building positive relationships with athletes, parents, and staff while maintaining a focus on sportsmanship, discipline, and team success. Committed to creating a positive and competitive environment that cultivates athletic and personal development.
Overview
31
31
years of professional experience
Work History
Assistant Head Coach/Hornets
Alabama State University
Montgomery
01.2025 - Current
- Supervised assistant coaches in order to ensure they are meeting expectations.
- Tracked student performance in both sports and educational areas.
- Created scouting reports on potential recruits to evaluate their abilities.
- Recruited new players while maintaining a positive relationship with current players.
- Monitored player progress and provided feedback on performance.
- Developed and implemented team strategies to maximize success in all competitions.
- Provided individual instruction to help players improve technical skills.
- Organized, coordinated, and supervised practice sessions for players.
- Analyzed opponents' strengths and weaknesses to create effective game plans.
- Evaluated player performance to provide constructive feedback for improvement.
Director of Football Operations/Chief of Staff
Alabama State University
Montgomery
02.2023 - 01.2025
- Oversaw all operations of football program, ensuring effective management and strategic growth.
- Structured budgets to align with program needs for travel, equipment, scholarships, and recruiting.
- Organized game planning in collaboration with Coordinators to optimize performance.
- Developed relationships with administration, admissions, financial aid, housing, and student life.
- Implemented a comprehensive recruitment strategy that attracted numerous top-rated high school athletes, achieving a top-ranked recruiting class.
- Contributed to rigorous mental and physical training programs that significantly enhanced team performance during season.
Head Football Coach
Bethune Cookman University
Daytona Beach
12.2022 - 11.2022
- Overseeing all aspects and operations of football program
- Structuring budgets to benefit program's needs relative to (travel, equipment, scholarships and recruiting)
- Organizing game planning with respective Coordinators
- Developing relationships with administration, admissions, and financial aid, housing and student life offices
- 34-21 in conference play in 8 seasons as Head Coach (Did Not Play 2020 Covid-19)
- 2019 season capped off by win over then #13 FAMU (2 MEAC titles in 8 years)
- Finished rookie campaign in 2015 with a team ranked 25th in the nation after a 9-2 season (2015 MEAC Coach of the Year)
- 2 MEAC Titles
Asst Head Coach/Spec Teams Coord/Safeties
Bethune Cookman University
Daytona Beach
02.2010 - 12.2014
- Coaching defensive backs
- Coordinating Special Teams
- Opponent film breakdown and Self-scout
- Organized recruiting weekends
- Organized off campus events for players
- Compliance liaison
- Prepared opponent scouting reports
- Recruiting Areas: Texas, North Florida and Georgia
Asst Head Coach/Spec Teams Coord/Recruiting Coord/Defensive Backs
Howard University
Washington
03.2007 - 02.2010
- Coaching defensive backs
- Coordinating Special Teams
- Opponent film breakdown and Self-scout
- Organized recruiting weekends
- Organized off campus events for players
- Compliance liaison
- Prepared opponent scouting reports
- Recruiting Areas: Texas, Florida, Georgia, Alabama and Tennessee
Defensive Backs
University of Louisiana-Lafayette
Lafayette
02.2005 - 01.2007
- Coaching defensive backs and special teams
- Opponent film breakdown and Self-scout
- Assisted in planning recruiting weekends
- Organized off campus events for players
- Compliance liaison
- Prepared opponent scouting reports
- Recruiting Areas: Houston, Beaumont, Atlanta and Miami
Defensive Backs
Prairie View A&M University
Prairie View
02.2004 - 02.2005
- Coaching defensive backs and kick returners
- Opponent film breakdown and Self-scout
- Planning recruiting weekends
- Organized on and off campus recruiting
- Academic and Compliance liaison
- Prepared opponent scouting reports
- Recruiting Areas: Houston, Dallas, San Antonio, Austin, East Texas, Mississippi JC's, California JC's, New Orleans and Atlanta
Assist Head Coach/Defensive Backs
Texas Southern University
Houston
11.2001 - 02.2004
- Coaching defensive backs
- Coordinating Special Teams
- Opponent film breakdown and Self-scout
- Organized recruiting weekends
- Organized off campus events for players
- Compliance liaison
- Prepared opponent scouting reports
Summer Intern
Chicago Bears
Chicago
07.2002 - 08.2002
- Collaborated with coaching staff to analyze opponent strategies and develop effective countermeasures.
- Evaluated player performance using video analysis software to identify areas of improvement and provide targeted feedback.
Assist Head Coach/Defensive Backs/Assist Recruiting Coordinator/Video Coordinator
Texas Southern University
Houston
03.2001 - 11.2001
- Developed training programs for student-athletes to enhance performance and skills.
- Fostered team culture through effective communication and leadership strategies.
- Organized community engagement events to promote the athletics program and university brand.
- Provided feedback on player performances after each game or practice session.
- Evaluated current rules and regulations of the sport in order to develop teaching strategies that comply with them.
- Managed staff of assistant coaches to ensure proper coaching techniques were being used during practices and games.
- Guided team through difficult situations, player injuries and tough losses.
- Improved player health by optimizing nutritional plans and recommending enhanced life choices.
- Ensured compliance with school policies related to sports teams.
Defensive Backs/Recruiting Coord/Video Coordinator
Texas Southern University
Houston
03.2000 - 03.2001
- Coaching defensive backs and kick returners
- Opponent film breakdown and Self-scout
- Planning recruiting weekends
- Organized on and off campus recruiting
- Academic and Compliance liaison
- Prepared opponent scouting reports
- Recruiting Areas: Houston, Dallas, San Antonio, East Texas, Mississippi JC's, California JC's, New Orleans and Atlanta
Running Backs/Recruiting Coord/Video Coord
Austin Peay State University
Clarksville
02.1997 - 03.2000
- Coaching running backs and kick returners
- Opponent film breakdown and Self-scout
- Preparing film contracts for exchange
- Academic and Compliance liaison
- Instructing activity classes
- Planning recruiting weekends
- Recruiting Areas: West Tennessee, Georgia, Florida, Alabama, North and West Kentucky and Mississippi
Def GA/Assist DB Coach
University of Louisville
Louisville
07.1995 - 02.1997
- Assisting Defensive Back, Linebacker coaches
- Coaching Special Teams
- Breakdown of opponent game film
- Opponent computer analysis of tendencies
- Assisting with daily practice plans
- Preparing opponent scouting reports
- Coordinating opponent offensive scout team
- Placing recruiting phone calls
- On-Campus recruiting
- Assisting with daily coaching duties as needed
Volunteer Assist Coach
Knoxville College
Knoxville
08.1994 - 07.1995
- Coaching the defensive backs
- Coaching Special Teams
- Breakdown of opponent game film
- Assisting with daily practice plans
- Preparing opponent scouting reports
Education
Masters of Education - Sports Administration
University of Louisville
Louisville08.1998
Bachelor of Arts - Psychology
Knoxville College
Knoxville05.1994
Diploma -
Wayne County High School
Jesup06.1989
Some College (No Degree) -
Albany State University
AlbanySkills
- Motivation
- Player recruitment
- Performance analysis
- Scouting report creation
- Budget management
- Compliance oversight
- Relationship building
- Operational management
- Team leadership
- Critical thinking
- Program leadership
- Player evaluation
- Strategy
- Communication
- Travel logistics
- Game preparation
- Team management
- Video analysis
- Skill development
- Recruitment strategy
Affiliations
American Football Coaches Association (AFCA)
Websites
References
- Raynoid Dedeaux, MEAC Office, dedeauxr@themeac.com, (757)274-2435
- Dennis Thomas, Det333@aol.com, (336)317-5540
- Tony O'Neal, Clafin University, roneal@clafin.edu, (386)846-7720
- Lynn Thomas, MEAC Office, Thompsonl@themeac.com, (386)299-4128
- Reginald Thomas, SWAC Office, r.thomas@swac.org, (404)374-1962
Timeline
Assistant Head Coach/Hornets
Alabama State University
01.2025 - Current
Director of Football Operations/Chief of Staff
Alabama State University
02.2023 - 01.2025
Head Football Coach
Bethune Cookman University
12.2022 - 11.2022
Asst Head Coach/Spec Teams Coord/Safeties
Bethune Cookman University
02.2010 - 12.2014
Asst Head Coach/Spec Teams Coord/Recruiting Coord/Defensive Backs
Howard University
03.2007 - 02.2010
Defensive Backs
University of Louisiana-Lafayette
02.2005 - 01.2007
Defensive Backs
Prairie View A&M University
02.2004 - 02.2005
Summer Intern
Chicago Bears
07.2002 - 08.2002
Assist Head Coach/Defensive Backs
Texas Southern University
11.2001 - 02.2004
Assist Head Coach/Defensive Backs/Assist Recruiting Coordinator/Video Coordinator
Texas Southern University
03.2001 - 11.2001
Defensive Backs/Recruiting Coord/Video Coordinator
Texas Southern University
03.2000 - 03.2001
Running Backs/Recruiting Coord/Video Coord
Austin Peay State University
02.1997 - 03.2000
Def GA/Assist DB Coach
University of Louisville
07.1995 - 02.1997
Volunteer Assist Coach
Knoxville College
08.1994 - 07.1995
Masters of Education - Sports Administration
University of Louisville
Bachelor of Arts - Psychology
Knoxville College
Diploma -
Wayne County High School
Some College (No Degree) -
Albany State University