Taewook (Terry) Lee

• Comprehensive Consulting Services: Led and managed contracts for diverse projects, including marketing, branding, startup consulting, and U.S. market localization.
• Energy and Manufacturing Sector Expertise: Delivered specialized consulting and executive dispatch services in energy and manufacturing, focusing on LNG power plants, solar power, EV charging stations, ESS manufacturing, electric vehicle production, battery manufacturing and equipment, as well as gas, oil, and power plant equipment manufacturing.
• Biotech, Pharmaceutical, and Medical Consulting: Managed overseas regulatory and licensing procedures for U.S. local license-outs, ensuring compliance with complex regulations, expediting product launches, and facilitating global market entry.
• Strategic Support for Franchise and CPG Localization: Provided strategic consulting for franchise establishment, CPG localization, and marketing projects for companies from Japan, the Philippines, Mexico, and Korea.

• Drove 240% Increase in Online Sales: Spearheaded data-driven business development strategies, leveraging advanced analytics and digital marketing techniques to achieve a 240% surge in online sales, optimizing customer acquisition and retention.
• Elevated Brand Visibility at Industry Expo: Orchestrated a highly successful event marketing campaign at a major industry expo, resulting in a substantial increase in brand awareness and positioning the company as a key industry player.
• Boosted Annual Sales by 45%: Led a high-performing marketing team to execute strategic marketing initiatives, driving a 45% increase in annual sales by optimizing multichannel campaigns and improving customer engagement.
• Reduced Overhead by 15% Through Financial Planning: Successfully managed financial planning, budgeting, and resource allocation, resulting in a 15% reduction in overhead expenses and improving overall operational efficiency.
• Launched Market-Driven Products: Collaborated closely with product development teams to identify customer needs and market opportunities, leading to the successful launch of innovative products that aligned with market demands and increased profitability.

• Secured a $933 million LNG contract with CE-INSREA in Taiwan, strengthening international trade ties and expanding global market presence within the competitive energy sector.
• Served as Lead LNG Import Coordinator for POSCO Energy's ESS facilities, optimizing supply chain operations and facilitating the seamless integration of critical energy resources.
• Led Advanced Financial Planning & Analysis (FP&A) initiatives, successfully analyzing short-term spot volume patterns and accurately forecasting spot price trends, resulting in impactful consulting projects and improved financial outcomes.

• Expanded Market Share by 20%: Drove a 20% increase in market share through strategic global partnerships and customized customer acquisition strategies.
• Enhanced Supply Chain Efficiency by 25%: Optimized supply chain operations using predictive analytics, resulting in a 40% reduction in excess inventory and a 25% improvement in order fulfillment efficiency.
• Increased Lead Generation by 22%: Integrated campaign-specific marketing teams to develop and execute innovative marketing strategies, leading to a 22% surge in lead generation and a 15% boost in conversion rates.

• Created solutions by leveraging data-driven decision-making, which improved marketing campaign effectiveness by 30%
• Introduced the integration of a cutting-edge CRM system, leading to a 20% improvement in customer retention rates and a 15% boost in customer lifetime value
• Governed an annual marketing budget exceeding $2 million and executed a data-driven approach to optimize campaign performance, resulting in a 50% increase in brand recognition

• Led Strategic Expansion: Directed a comprehensive regional expansion strategy for the North American Sorabol franchise, successfully establishing 16 new locations across the U.S. and the Philippines, resulting in a threefold increase in revenue.
• Optimized Supply Chain Efficiency: Collaborated with a Japanese CPG food company to quantify and package ingredients for the North American Sorabol franchise, significantly improving supply chain efficiency and reducing food waste, leading to a 20% reduction in costs.
• Increased Store Sales by 60%: Implemented targeted retail marketing strategies for the Baja Fresh franchise, resulting in a 60% increase in store sales following strategic investments.
• Property Management Success: Managed a diverse portfolio of commercial and residential properties in Los Angeles, Palmdale, and Lancaster, CA, achieving a 250% return on investment over four years through skillful negotiations during acquisition and sale processes.
• Successful Game Development: Partnered with Sony Entertainment to oversee a team of 50 game
  testers, enhancing user satisfaction and delivering successful project outcomes.
• Secured Licensing-Out Agreements: Optimized strategic investments, marketing, and distribution efforts for Japanese pharmaceutical companies, increasing market penetration and successfully launching products.

• Developed and executed integrated marketing strategies that increased brand visibility and drove 20% growth in customer acquisition within the first year.
• Streamlined operational processes, reducing inefficiencies and lowering costs by 15%, while improving cross-functional team collaboration and performance.
• Led cross-channel marketing campaigns and optimized digital marketing initiatives, resulting in 25% increase in campaign ROI and expanding market reach.

• Administered daily operational tasks to ensure alignment with performance, quality, and service targets; revitalized a 95% customer satisfaction rate and improved service delivery efficiency by 20% through continuous process enhancements
• Led cross-functional teams in the creation of strategic roadmaps that drove a 50% increase in new client acquisitions and a 35% reduction in overall operational costs
• Deployed comprehensive feedback surveys and real-time analytics tools; captured actionable insights from 500+ customers, enhancing customer experience and driving a 30% increase in positive customer reviews within 6 months
• Launched an aggressive market infiltration plan, achieving a 40% rise in product sales and establishing a strong foothold in competitive markets within a three-month period