TERYN JONES
Summary
Marketing professional with proven track record in developing and implementing comprehensive marketing strategies. Known for collaborating effectively with teams to drive successful campaigns and adapt to evolving market needs. Expertise in content creation, brand management, and digital marketing, combined with results-oriented mindset.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing and Communications Manager
KVC Health Systems Inc.
08.2024 - Current
- Develop and execute comprehensive marketing strategies to enhance brand awareness and engagement.
- Manage cross-functional communication efforts, ensuring alignment across departments and stakeholders.
- Lead digital marketing initiatives, optimizing online presence through SEO, email campaigns, and social media management.
- Analyze market trends and consumer insights to inform strategic decision-making and campaign adjustments.
- Evaluate campaign performance metrics to drive continuous improvement and maximize return on investment.
Animal Marketing Coordinator
Wayside Waifs
07.2021 - 08.2024
- Assisted with execution of social media strategy and messaging
- Designed marketing collateral for events, adoption promotions, and fundraising campaigns
- Trained volunteers to take photographs, write animal profile stories, and create videos, leading to increase of video production by 20%
- Boosted brand awareness with target customer demographics with social, print and email campaigns
- Coordinated marketing campaigns to increase awareness of animal adoption initiatives.
Events and Marketing Coordinator
Fearless Kitty Rescue
03.2020 - 07.2021
- Coordinated creation and deployment of videos, social media posts and other marketing collateral
- Managed and organized team of volunteers for all facets of marketing, events, and photography
- Built new materials libraries with fresh imagery, copy and graphics to enhance marketing campaigns
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
Digital Media Intern
Wayside Waifs
06.2017 - 07.2018
- Engaged in photography, graphic design and video content creation
- Attended on-air TV and radio segments for pet features
- Managed and created content for company social media outlets
- Planned and adhered to content calendars and made scheduled posts
- Created content for websites and online publications
Education
Master of Arts - Mass Communications - Social Media
University of Florida
Gainesville, FL08-2024
Bachelor of Arts - Mass Communications and Media Studies
Arizona State University
Tempe, AZ2018
Associate of Arts - General Studies
Metropolitan Community College
Kansas City, MO2016
Skills
- Social media management
- Proficient in Adobe Creative Suite
- Strategic campaign management
- Creative photography skills
- Effective communication
- Email campaign development
- Collaborative team management
- Proficient in Canva design tools
- CRM system administration
- Digital community engagement
- Community involvement strategies
- Strategic press release communication
Certification
- Social Media Marketing Training - Hubspot Academy
Affiliations
- Active Member of Junior League of Kansas City, Missouri
2023-Current
Timeline
Marketing and Communications Manager
KVC Health Systems Inc.
08.2024 - Current
Animal Marketing Coordinator
Wayside Waifs
07.2021 - 08.2024
Events and Marketing Coordinator
Fearless Kitty Rescue
03.2020 - 07.2021
Digital Media Intern
Wayside Waifs
06.2017 - 07.2018
Master of Arts - Mass Communications - Social Media
University of Florida
Bachelor of Arts - Mass Communications and Media Studies
Arizona State University
Associate of Arts - General Studies
Metropolitan Community College
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