Tess Brimmer
Westwood,CA
Summary
I study Cognitive Science to better understand how people make decisions in digital environments. Most of my work sits at the intersection of data, systems, and media, where I look at audience behavior to spot friction points, engagement patterns, and what actually makes people stay. I'm especially interested in how brand strategy and user experience shape the full consumer journey, not just how something performs on paper, but how it feels and why it resonates. I love the process of turning those observations into practical recommendations that make experiences clearer, more consistent, and more meaningful.
Overview
4
4
years of professional experience
Work History
Media Production Associate
Campus Events Commission (CEC), UCLA
12.2023 - Current
- Coordinated logistics and deliverables for 20+ large-scale student events, including concerts, screenings, and Q&As featuring artists such as Doechii, Trixie Mattel, and Yves Tumor.
- Managed timelines, tracked key milestones, and aligned programming, marketing, and talent stakeholders to ensure cohesive execution across all event touchpoints.
- Contributed to delivering seamless, audience-facing experiences that reflected our organization's brand and strengthened community engagement.
Product Ambassador in Tech Department
Bee AI
12.2024 - 06.2025
- Acted as a Product Ambassador for Bee AI, producing short-form product demonstrations and activating campus communities to drive brand visibility and user adoption.
- Collected and synthesized engagement data to evaluate how audiences interacted with the platform across the consumer journey, identifying friction points and adoption barriers.
- Translated behavioral insights into structured recommendations that informed product refinements and strengthened brand engagement and retention across digital touchpoints.
IT and Data Integration Intern
Gelfand, Rennert, & Feldman
10.2024 - 03.2025
- Supported data integration across financial and client management systems to improve the reliability and consistency of reporting workflows.
- Assisted with API and ETL processes to validate, reconcile, and standardize data across platforms.
- Identified cross-system discrepancies in royalty-related datasets and helped reduce manual reconciliation efforts through clearer documentation and tracking processes.
- Contributed to building structured, repeatable workflows that improved overall data accuracy and operational efficiency.
Opening Team Member & Digital Media Specialist
Rush Bowls
03.2022 - 08.2023
- Supported the launch of a new franchise location by contributing to operational planning and early-stage brand marketing efforts.
- Tracked cross-channel campaign performance and engagement metrics, driving an 85% increase in digital engagement.
- Analyzed audience behavior and conversion trends across key touchpoints to refine targeting and messaging strategies, strengthening brand visibility and supporting sustained customer growth.
Campus Strategist Program- Product Management
Cramify
06.2025
- Represented an early-stage edTech startup on campus, leading outreach initiatives and gathering direct user feedback across key audience segments.
- Analyzed usage behavior to identify friction points, dropoff patterns, and engagement drivers across the consumer journey.
- Synthesized qualitative and quantitative insights for product and growth teams, informing feature refinements and messaging strategies that strengthened engagement and long-term retention.
Education
Bachelor of Science - Cognitive Science with a Specialization in Computing
University of California, Los Angeles (UCLA)
06-2027
Skills
- Consumer insights and market research
- Performance metrics and KPI analysis
- Data reporting and visualization
- Growth marketing and retention strategies
- Cultural trend analysis
- User experience principles
- Workflow optimization
Leadership And Clubs
- ACM AI (Projects Committee, UCLA), Built a GPT-2 model from scratch using Python and PyTorch; explored deep learning techniques and large language model applications.
- Coastalong (Engineering Crew), Helped design sustainable installations for UCLA's bike-powered music festival, promoting clean energy to 500+ attendees.
- Letters of Love (Founder & President), Started a branch of a philanthropic club sending encouraging letters to ill youth; grew to 200+ members and raised $5,000.
- The Royal Page Newspaper (Editor-in-Chief), Led print and digital content production; improved website UX and increased online readership by 50%.
- Jewish Student Union (President), Organized cultural and educational events to foster Jewish community and service engagement in high school.
Timeline
Campus Strategist Program- Product Management
Cramify
06.2025
Product Ambassador in Tech Department
Bee AI
12.2024 - 06.2025
IT and Data Integration Intern
Gelfand, Rennert, & Feldman
10.2024 - 03.2025
Media Production Associate
Campus Events Commission (CEC), UCLA
12.2023 - Current
Opening Team Member & Digital Media Specialist
Rush Bowls
03.2022 - 08.2023
Bachelor of Science - Cognitive Science with a Specialization in Computing
University of California, Los Angeles (UCLA)