Tess Ingalls
Mud Butte,SD
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations with a knowledge of the western and cattle ranching lifestyle.
Overview
23
23
years of professional experience
Work History
Director of Marketing
Gold Buckle Horse Sale
04.2022 - Current
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Generated dynamic marketing content and communication tools for promotional campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Built strong relationships with industry professionals and influencers.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Planned and executed events and marketing programs to increase qualified leads.
- Attended live events and sales to run online bidding.
- Planned and organized travel company wide.
Owner/Therapist
Rejuvenated Equine Therapy
08.2021 - Current
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Consulted with customers to assess needs and propose optimal solutions.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Perform therapy on equine clients as needed per training.
Receptionist
Faith Veterinary Clinic
09.2019 - 01.2021
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Confirmed appointments, communicated with clients, and updated client records.
- Answered phone promptly and directed incoming calls to correct offices.
- Handled cash transactions and maintained sales and payments records accurately.
- Streamlined front desk operations for increased efficiency by effectively managing phone calls, emails, and walk-in clients.
- Responded to inquiries from callers seeking information.
- Managed multiple tasks and met time-sensitive deadlines.
- Placed orders with suppliers.
- Handled social media posts, captions & content.
Marketing & Product Promotion
MasterHand Milling
02.2019 - 07.2019
- Remotely Coordinate dealer and customer meetings
- Develop dealer display areas in their stores
- Dealer training toolbox with surveys, videos, promotional materials
- Coordinate yearly dealer conference
- Gather and organize testimonies/feed data from customers for social media use
- Research sponsorship opportunities
- Assist in advertising avenues
- Develop strategies to help market Rack Revolution and other new products
- Assist in gathering videos, pictures, etc., for social media use
- Assist with scheduling, travel plans, and agendas for dealer meetings.
Personal Assistant & Driver
Various Pro Rodeo Athletes
05.2018 - 02.2019
- Appointment Scheduling – House repairs, house upkeep, travel, etc
- Errand Running
- Photoshoot Assisting
- Social Media Managing (Posts, Lives, Takeovers)
- Website development
- Driver – long distance with truck and horse trailer
- Animal Care/Sitting – horses & dogs.
Sales & Merchandising Assistant / Brand Endorsee Manager
Westmoor MFG
05.2015 - 04.2018
- Assist Company Owner with any needs varying from scheduling and day to day company problem solving to brand management and sales representative coordination
- Organize and execute product lines for quarterly line releases
- Coordinate and schedule executive, salesmen and company wide travel, up to 120 people.
- Assist in organizing and coordinating brand representation for various markets across the United States
- Oversee brand representation at National Photoshoots to ensure authenticity of western lifestyle representation
- Negotiate pricing with factories and vendors
- Assist with the completion of sales during line presentations across the United States
- Assist in the coordination of company wide products from design development to execution
- Coordinate and manage the research and recruitment of potential endorsees
- Organize, communicate and execute contract requirements of brand endorsees including but not limited to clothing, appearances, photoshoots, proper brand representation and brand expectations
- Organize and manage over 500 applications for 2018 Junior High, High School and College Rodeo Teams/Endorsees
- Coordinate and execute monthly event sponsorships
- Cultivate brand and endorsee related social media content
- Oversee the authenticity of online marketing materials as they relate to the western and rodeo world
- Assist in the development of marketing materials and ideas (videos, images, photoshoots, etc).
Inside Customer Service and Sales
Gypsy Soule
10.2014 - 05.2015
- Assist with wholesale market set up i.e
- Dallas Market, Magic/Stitch/WWIN Las Vegas, Atlanta
- Assist retailers at new stores and promotional events i.e
- NFR, Zappos’s Employee Appreciation Day
- Assist with product development and marketing; Jean Fit Parties, Trunk Shows
- Manage product samples for territory sales reps
- Manage In house wholesale accounts sales and service
- Promoted from Shipping Manager to Inside Customer Service and Sales
- Shipping Domestic and International
- Receiving
- Maintain and Manage Inventory
- Responsible for training other employees to ship & receive.
Switchboard, Courier & Medical Records
Stephenville Medical & Surgical Clinic
08.2012 - 07.2013
- Responsible for managing and answering multi line phone system
- Customer Service – via phone and in person
- General Office duties –computers, filing, faxing, copying
- Courier Duties.
Administrative Assistant
CJB Construction Inc.
05.2011 - 07.2012
- Responsible for managing and answering multi line phone system
- Customer Service – via phone and in person
- General Office duties –computers, filing, faxing, copying
- Courier Duties.
Teller
BBVA Compass
04.2010 - 05.2011
- Maintain exceptional Customer Service Relations & Sales
- Cash Handling
- Daily Balancing
- General Office duties.
Teller
Wells Fargo
06.2007 - 07.2008
- Maintain exceptional Customer Service Relations & Sales
- Cash Handling
- Daily Balancing
- General Office duties.
Customer Service Representative
Feldman Equities
09.2001 - 06.2007
- Customer Service – via phone and in person
- Responsible for managing and answering multi line phone system
- General Office duties –computers, filing, faxing, copying
- Cash and credit card handling.
Education
BA - Psychology
University of Arizona
Tucson, AZ01.2008
Marana High School
Tucson, AZ01.2004
Skills
- Content Strategy & Creation
- Advertising Management
- Product marketing
- Campaign Creation & Management
- Digital Marketing (Social Media, Email, etc)
- Business Administration
- MS Office Suite
- Organization skills & Time Management
- Goal Setting and Achievement
- Strong Work Ethic
Additional Information
PERSONAL QUALITIES: Strong communication skills, Exceptional customer service skills, Good organizational skills, ethical, honest, self motivated, multi task capable, work well in either group efforts or independently, Computer software & programs: Word, Excel, and Power Point, Activate, iOS Software, Canva and content apps.
Career Overview
Highly motivated Customer Sales & Service over 15 years working in various industries
Exceptional level of job duty versatility gained from Retail and Wholesale industries
Solid understanding of the dynamics from manufacturing to retail in the western shoe and accessories industry
High level of administrative and personal assisting with over 5 years of experience
References
REFERENCES UPON REQUEST
Ranching
I assist my husband on 400 head black angus cattle ranch as the 6th generation rancher.
Timeline
Director of Marketing
Gold Buckle Horse Sale
04.2022 - Current
Owner/Therapist
Rejuvenated Equine Therapy
08.2021 - Current
Receptionist
Faith Veterinary Clinic
09.2019 - 01.2021
Marketing & Product Promotion
MasterHand Milling
02.2019 - 07.2019
Personal Assistant & Driver
Various Pro Rodeo Athletes
05.2018 - 02.2019
Sales & Merchandising Assistant / Brand Endorsee Manager
Westmoor MFG
05.2015 - 04.2018
Inside Customer Service and Sales
Gypsy Soule
10.2014 - 05.2015
Switchboard, Courier & Medical Records
Stephenville Medical & Surgical Clinic
08.2012 - 07.2013
Administrative Assistant
CJB Construction Inc.
05.2011 - 07.2012
Teller
BBVA Compass
04.2010 - 05.2011
Teller
Wells Fargo
06.2007 - 07.2008
Customer Service Representative
Feldman Equities
09.2001 - 06.2007
BA - Psychology
University of Arizona
Marana High School
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