Tess Konash
Broomfield,CO
Summary
Experienced Marketing Specialist with a strong focus on organization and achieving results. Demonstrated success in creating and executing effective marketing strategies. Proficient in managing multi-channel campaigns, social media platforms, cultivating brand identity, and overseeing project operations. Adept at identifying target audiences and implementing innovative approaches to drive business growth.
Overview
3
3
years of professional experience
Work History
VIDEO EDITOR
Bohn Body Armor
03.2021
Marketing Specialist
Torch Dental
02.2024 - Current
- Develops and executes multi-channel campaigns that resonate with prospects, driving engagement through email, direct mail, and ABM strategies.
- Manages cross-channel marketing initiatives, ensuring seamless execution across email, direct mail, account-based marketing, referrals, event promotions, and automation workflows.
- Drove 304 SQLs and 81 CWOs in Q4 and January by optimizing campaigns with a performance-first mindset.
- Works closely with sales and leadership, embracing feedback and aligning marketing efforts with business goals to maximize efficiency and growth.
Marketing Associate
American Energy Storage Innovations
07.2023 - 02.2024
- Redesigned company website with external designers, improving user experience and engagement.
- Revamped brand identity with a new logo and marketing materials, ensuring a smooth rebranding.
- Managed end-to-end event logistics, boosting booth traffic and lead generation.
- Grew LinkedIn presence by 1.5K+ followers through strategic content and engagement.
- Optimized social media strategy, increasing reach, engagement, and brand consistency.
Marketing Research & Communications Intern
American Energy Storage Innovations
05.2022 - 07.2023
- Planned and executed the ESS website launch, ensuring smooth coordination of key milestones.
- Conducted competitor research and organized technical data sheets, streamlining decision-making and database management.
- Managed contract execution within deadlines, ensuring timely completion of key business initiatives.
Education
BACHELOR OF ARTS - COMMUNICATION-BUSINESS APPLICATIONS
University of New Hampshire
Durham, NH05.2023
Skills
- Social media management
- Brand development
- Project management
- Email marketing
- Event planning
- Adobe creative suite
- Canva
- HubSpot
- SalesForce
Certifications Courses
- Social Media Marketing, HubSpot Academy
- SEO, HubSpot Academy
- Content Marketing, HubSpot Academy
- Inbound, HubSpot Academy
- Salesforce Essentials, Cornerstone On Demand
Timeline
Marketing Specialist
Torch Dental
02.2024 - Current
Marketing Associate
American Energy Storage Innovations
07.2023 - 02.2024
Marketing Research & Communications Intern
American Energy Storage Innovations
05.2022 - 07.2023
VIDEO EDITOR
Bohn Body Armor
03.2021
BACHELOR OF ARTS - COMMUNICATION-BUSINESS APPLICATIONS
University of New Hampshire
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