Microsoft Dynamics 365
Tess Rebmann
Digital Marketing Executive
Buffalo,NY
Summary
Talented, energetic, and resourceful individual with hands-on experience in developing and implementing marketing strategies in alignment with company objectives, aimed at generating leads and driving business growth. Demonstrated expertise in spearheading marketing and promotional campaigns to increase brand awareness and market penetration, while exceeding KPIs in verticals such as real estate and employee benefits. Adept at collaborating with cross-functional teams and executives to meet and surpass defined organizational goals. Well-versed in researching key competitors, pricing strategies, and emerging trends to stay ahead. Skilled communicator, coupled with strong interpersonal skills to forge productive relations with both internal and external stakeholders.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
1
1
Certificate
Work History
Digital Marketing Executive
Assured Partners
Amherst, NY
04.2021 - Current
- Understood and anticipated client needs to develop targeted campaigns.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Strategized and implemented e-mail personalization and dynamic content to assist in fulfilling sales pipeline.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Utilized Microsoft Dynamics 365 to set up, monitor and analyze content success and identify opportunities for content improvement.
- Mentored sales executives on best practices and protocols to maximize productivity.
- Built prospect lists of potential new customers through research and identification of business opportunities.
Assistant Program Director
Ignite Experience Agency
Buffalo, NY
03.2020 - 04.2021
- Promoted to Assistant Program Director in March 2020
- Produced marketing campaigns specific to company objectives
- Executed and managed various corporate programs from start to finish
- Generated product launch strategies to stay updated with relevant marketing trends
- Identified potential new markets for products to attract new clientele
Lead Brand Ambassador
Ignite Experience Agency
Buffalo, NY
10.2019 - 03.2020
- Enthusiastically communicated product value and quality to entice potential and existing customers
- Drastically increased brand awareness, conducted field recruiting and attended industry events
- Provided "Recap Form" to evaluate and progress each event including; location, time, spend, consumer demographics and competitor brands
Marketing & Design Intern
Sornell Design and Development
Buffalo, NY
09.2019 - 01.2020
- Constructed strategies for creating and strengthening partnerships with giveaways and promotions for luxury real estate market
- Tracked and analyzed web analytics to recommend proactive adjustments to strategies
- Oversaw professional photo shoots
Education
BS - Business Administration, Marketing
State University of New York (SUNY)
08.2018 - 05.2020
Associate of Science - Business Administration
Genesee Community College
Batavia, NY 08.2016 - 05.2018
Skills
Campaign Management
Timeline
Fundamentals of Digital Marketing - Google Digital Garage
09-2022
Digital Marketing Executive
Assured Partners
04.2021 - Current
Assistant Program Director
Ignite Experience Agency
03.2020 - 04.2021
Lead Brand Ambassador
Ignite Experience Agency
10.2019 - 03.2020
Marketing & Design Intern
Sornell Design and Development
09.2019 - 01.2020
BS - Business Administration, Marketing
State University of New York (SUNY)
08.2018 - 05.2020
Associate of Science - Business Administration
Genesee Community College
08.2016 - 05.2018
Software
ZyWave Broker Briefcase
BenefitPoint
MailChimp
Certification
Fundamentals of Digital Marketing - Google Digital Garage
Related Volunteer Experience
- Student Volunteer, HubSpot
- Community Volunteer, Steven's Memorial Library
- Frank Lloyd Wright Foundation
Related Volunteer Experience
- Student Volunteer, HubSpot
- Community Volunteer, Frank Lloyd Wright Foundation
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