Tess Ropp

• Manage Constellation Brands' Sports Video and Streaming investment totaling $143MM annual spend
• Act as team lead to negotiate many key multi-channel partnerships including Modelo's College Football Playoff partnership and Pacifico's X-Games sponsorship
• Lead marketing calls to walk clients through marketing plans and field questions
• Negotiate multiple brand partnerships from early strategy phrase to post-campaign analysis reports
• Supervise and manage workload of six team members on daily basis, including quarterly performance reviews
• Participate in brand strategy development meetings with clients
• Collaborate with internal and external stakeholders to manage campaigns from start to finish
• Analyze marketplace data to influence marketing and buy strategies that align with brand KPIs
• Act as team lead on analytics calls to decipher campaign data and ensure correct pacing
• Present NFL and Live Sports strategy and marketplace updates to clients and work through feedback in live environment

• Led weekly client status to give general updates as well as POVs regarding unique vendor integrated media opportunities
• Fostered strong relationships with network executives, internal teams and clients to maximize brand objectives
• Worked through all campaign phases on partnerships including Boost Mobile's Super Tuesday sponsorship and Boost Mobile's Bellator sponsorship
• Negotiated Upfront marketing opportunities that better aligned with refreshed brand objectives that better aligned with new strategy
• Managed team of three to ensure strategy is exceeding client KPIs and benchmarks each quarter

• Negotiated efficient pricing, sponsorships and marketing for Upfront buys on Sprint and Boost Mobile Accounts ($193MM)
• Trained and managed Assistant Buyer to work closely together on quarterly activations and implementation of marketing sponsorships

• Managed Live Sports and Cable activity across National Video and Digital TV for the T-Mobile account ($187MM in spend)

• Facilitated day-to-day tasks for T-Mobile's MLB and Home Run Derby partnerships as well as Super Bowl incremental spend

• Created quarterly audit reports to ensure correct billing, pacing and marketing of campaigns that were distributed to the clients