Tessa Katherine Hoffer
Glenview
Summary
Motivated marketing and sociology student with experience supporting brand storytelling, partnerships, and consumer research. Known for strong attention to detail, organization, and the ability to synthesize information into actionable insights. Eager to continue developing a career in marketing within fast-paced, collaborative environments.
Overview
1
1
year of professional experience
Work History
Intern
Jockey International
06.2025 - 08.2025
- Monitored brand, influencer, and competitor activity to identify emerging trends and narratives relevant to brand positioning
- Researched and synthesized athlete, influencer, and NIL partnership profiles to evaluate brand alignment and reputational fit for internal review
- Audited retail partner product detail pages to assess imagery, video, and copy for clarity, consistency, and storytelling effectiveness
- Supported cross-functional initiatives by integrating influencer insights and emotional storytelling into broader brand strategy
- Developed concise, executive-ready presentation decks summarizing insights and recommendations for leadership review
Social Media Committee
Pi Beta Phi
08.2024 - 08.2025
- Analyzed Instagram and TikTok performance to identify engagement trends, audience response, and messaging effectiveness
- Evaluated posting strategies and translated performance data into recommendations to improve reach, clarity, and consistency
- Collaborated with committee members to align content with organizational values and audience expectations
Intern
Compass Real Estate
11.2024 - 03.2025
- Redesigned client outreach protocols to improve clarity, consistency, and engagement across touchpoints
- Assisted with open houses and client interactions, strengthening interpersonal communication and professional presentation skills
Intern
Skokie Police Department
06.2024 - 08.2024
- Supported officers across departments by assisting with reporting and documentation
- Observed sensitive information handling and learned the importance of accuracy, discretion, and professionalism in high-stakes environments
Education
Bachelor of Arts - Sociology Major, Philosophy and Business Minor
University of Colorado- Boulder
Skills
- Brand research and analysis
- Trend monitoring and insight synthesis
- Brand storytelling and messaging
- Executive-ready writing and summaries
- Social media performance analysis
- Cross-functional collaboration
- Presentation development
- Time management and attention to detail
Timeline
Intern
Jockey International
06.2025 - 08.2025
Intern
Compass Real Estate
11.2024 - 03.2025
Social Media Committee
Pi Beta Phi
08.2024 - 08.2025
Intern
Skokie Police Department
06.2024 - 08.2024
Bachelor of Arts - Sociology Major, Philosophy and Business Minor
University of Colorado- Boulder