Summary
Overview
Work History
Education
Skills
Timeline
Generic

TESSA TRESSLAR

Holland,MI

Summary

Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

13
13
years of professional experience

Work History

Stay At Home Parent

Self Employed
12.2017 - Current
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.

Retail Marketing Manager

Wolverine Worldwide
09.2014 - 11.2017
  • Manage activity for top retail accounts with consistent Wolverine brand design in all marketing executions
  • Drive retail sales through seasonal product launch kits, POS distribution, in-market advertising and online activity
  • Manage $1.4 million co-op advertising budget for 150 retailers
  • Plan and execute seasonal footwear and apparel photo-shoots
  • Cross functionally work with sales management and outside sales representatives to identify and fulfill marketing needs for retailers
  • Maintain competitive edge in market place by conducting seasonal consumer research panels and in-depth competitive analysis
  • Consistently evaluate merchandising guidelines and retailer potential to determine opportunities to increase sales through creative product placement and timely seasonal merchandising
  • Plan and set advertising creation with D2C marketing through billboard programs, radio campaigns, digital/social content and in-store assets
  • Maintain administrative and relevant reporting systems such as marketing calendars, special project directives and communications
  • Exceeded all 2014 set goals and was one of ten Wolverine brand employees to receive Lightning Bolt award

Event Marketing Specialist

Wolverine Worldwide
02.2013 - 09.2014
  • Primary expertise in event planning and management, brand management, product communications, visual merchandising, retail programming and sales promotions
  • Inventory management and fulfillment for all Wolverine brand marketing merchandise
  • Advertising development and approvals to ensure the Wolverine brand is consistent in the marketplace
  • Lead Wolverine brand sponsorships, the largest being Feld Entertainment - Monster Jam in which Wolverine partners with top retailers to reach nearly 650,000 fans across the country though key consumer engagement activities, media and public relations
  • Accomplishments include: Manage multiple rebate and GWP programs throughout the year, including 3rd party coordination, in-store materials and ROI tracking
  • Coordinated 5-10 visual merchandising updates per year, highlighting new product launches and key footwear technology commutations

Community Outreach Event Coordinator

Gazelle Sports
12.2011 - 02.2013
  • Planned and implemented community events ranging from 10-4,000 participants; frontline brand manager at all events
  • Collaborated with supporters, community partners and sponsors to build up local events; maintained budget for all events
  • Developed innovative marketing/merchandising solutions in store and at events
  • Created social media content for all sponsored events and in-store promotions

Sales and Marketing Coordinator

Vanarum Stelter
11.2010 - 12.2011
  • Worked directly with A/D firms and dealer network to develop go to market strategy by identifying current and upcoming opportunities to grow incremental business
  • Supported dealers, designers and end users with seasonal product marketing materials including brochures, presentations and online collateral to increase product awareness
  • Built consumer and competitive analysis database to understand end users and marketplace
  • Worked to develop custom and special projects by taking potential customer requirements and putting tools together for engineering to research the project
  • Experience in developing quotations, expediting internally to meet challenging schedules and responding to customer inquiries

Education

Bachelor of Arts - Communication, Sociology

Hope College
Holland, MI

Skills

  • Strategic Planning
  • Content Creation
  • Data Analysis
  • Promotional Planning
  • Merchandising Strategies
  • Market Research
  • Advertising Campaigns
  • E-commerce Strategy
  • Event Coordination
  • Brand Management

Timeline

Stay At Home Parent

Self Employed
12.2017 - Current

Retail Marketing Manager

Wolverine Worldwide
09.2014 - 11.2017

Event Marketing Specialist

Wolverine Worldwide
02.2013 - 09.2014

Community Outreach Event Coordinator

Gazelle Sports
12.2011 - 02.2013

Sales and Marketing Coordinator

Vanarum Stelter
11.2010 - 12.2011

Bachelor of Arts - Communication, Sociology

Hope College

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TESSA TRESSLAR