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Product Director
Orlando,FL
Summary
Strategic growth and marketing leader with 15+ years of experience launching and scaling high-impact initiatives across health tech, D2C, SaaS and eCommerce. I bring a track record of building new programs from the ground up-driving measurable revenue growth, improving retention, and fueling exits. Comfortable navigating complexity, collaborating across functions, and leading through change. Recently expanded my expertise in AI and emerging technologies to stay at the forefront of innovation.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Performance Marketing Director
OpenHouse
04.2022 - 12.2023
- Led the team responsible for developing, budgeting, and implementing an eight-figure omnichannel growth strategy.
- Established channel attribution reporting models and success metrics across the sales funnel to identify ROI, CAC, and LTV for OpenHouse's D2C online self-service product.
- Leveraged results to facilitate ongoing A/B testing to build in marketing channel efficiency resulting in an 85.71% reduction in CAC and an increase of 617.19% in written premium.
- Managed agency partnerships to establish positioning, and brand messaging and creative assets across OLV/CTV (streaming), OTT, PMax, paid search, streaming, radio, organic content, paid social, abandoned cart emails, direct mail, events, influencer marketing, broadcast, and more.
- Reported to finance and the C-Suite continuously to provide budget and forecasting goals, success metrics, campaign results, etc.
- Managed the growth of the performance marketing team, contributing to clear alignment on objectives, nurturing talent, and ensuring the overall success of the team.
- D2C Online Home Insurance E-Commerce Product
Director, Growth Marketing - Strategic Initiatives
Oscar Health
07.2024 - 08.2025
- Spearheaded growth programs from concept to execution-driving product launches, partnerships, and operational improvements across Oscar's marketing ecosystem.
- Launched and scaled Oscar's first ICHRA strategy, building a B2B2B2C funnel that delivered 285% YoY growth and reduced churn by 28%.
- Built consumer life-cycle marketing programs that boosted member engagement 70%, improving activation, retention, and satisfaction.
- Developed GTM strategies for new verticals and enterprise initiatives, securing executive buy-in through data-driven storytelling.
- Created Oscar's first formal prospecting program, achieving 6%+ conversion rates and fueling national expansion.
- Implemented a lead tracking and enablement framework, increasing visibility and arming Sales with actionable insights.
- Led co-branded partner marketing that expanded distribution, strengthened awareness, and accelerated acquisition in priority markets.
- Owned end-to-end marketing strategy across states and products, consistently hitting acquisition and retention targets while adapting to shifting conditions.
- Health Insurance Provider
Sr. Integrated Account Executive
321 The Agency
02.2018 - 09.2019
- Premier Full-Service Marketing Agency
Sr. Brand Marketing Manager
Victory Tailgate
01.2016 - 02.2018
- On-Demand D2C Licensed Products
Marketing Director
SightPlan
09.2019 - 04.2022
- Executed an omnichannel growth marketing strategy and customer engagement programs, resulting in a 14.82x ROI on campaigns, including email, paid media, content creation, and the ideation and production of a 15-episode cross-country mini-series during the pandemic.
- Built and led the marketing department and international data analysis team contributing to a successful 10x valuation exit through cross-functional programs and external partnerships with national brands.
- Led go-to-market strategies and sales enablement for enterprise SaaS products, encompassing both internal releases and national partnerships.
- Worked with product and sales to identify product-market fit and establish customer segmentation.
- Collaborated directly with the CEO, President, and CFO to identify clear growth metrics and establish team objectives and processes.
- Generated a sales pipeline valued at 467.3% higher than non-marketing generated leads.
- SaaS Enterprise PropTech
Founder / CEO
ALTR
11.2011 - 01.2016
- Launched an on-demand, patented (3x) direct-to-consumer product from concept to acquisition-successfully scaling brand presence and market demand.
- Secured 800+ licensing agreements through strategic partnerships and distribution channels across multiple verticals.
- Developed and executed a comprehensive business plan and multi-channel growth strategy for a new consumer packaged goods (CPG) category, encompassing digital marketing, retail placement, and PR.
- Designed the full customer experience-packaging, UX/UI, and online purchase flow-for a disruptive, on-demand CPG model.
- Filed and was awarded three utility patents, reinforcing product innovation and market differentiation.
- Built end-to-end operations infrastructure including manufacturing, packaging, supply chain, and fulfillment.
- Defined and refined brand identity and product-market fit for a previously unknown category-driving strong initial customer acquisition and brand awareness.
- Patented Accessory (acquired by Victory Tailgate)
Education
Masters - Business Administration
BA - International Business
AI: Implications for Business - undefined
NSF iCorp Program: Business Model Canvas & Lean Methodology
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Skills
- Growth Strategy
- Positioning & Brand Development
- Team Leadership & Development
- Cross-Departmental Collaboration
- Budgeting & Forecasting
- Omni-Channel Acquisition Program Strategy
- Analytics & Reporting
- Google Analytics
- Pmax
- Meta
- Organic Content & SEO Strategy
- Agency Management
- Market Research & Customer Segmentation
- Product-Market Fit
- GTM Programs
- MarCom Tools
- Creative Asset Creation & Placement
- Entrepreneurial Spirit
Websites
Certification
- Artificial Intelligence & Business Strategy, LinkedIn
- Google Ads Display, Google
- Google Ads Search, Google
Extra-Curricular Activities
Summited Mt. Kilimanjaro Logged over 100 scuba dives by 17 Backpacked through 15+ third world countries Conducted research in the Amazon Hiked the Salcantay trek and Machu Picchu Mountain Painter Fly fisherwoman
Awards
- UCF College of Business Entrepreneurial Joust, 1st Place
- NAWBO Emerging Business, 3rd Place
- SCORE Pitch Fest Existing Business, 1st Place
- UCF College of Business UCF Business Hall of Fame Notable Knight
- FSU College of Business FSU Business 7 Under 30
Timeline
Director, Growth Marketing - Strategic Initiatives - Oscar Health
07.2024 - 08.2025
Performance Marketing Director - OpenHouse
04.2022 - 12.2023
Marketing Director - SightPlan
09.2019 - 04.2022
Sr. Integrated Account Executive - 321 The Agency
02.2018 - 09.2019
Sr. Brand Marketing Manager - Victory Tailgate
01.2016 - 02.2018
Founder / CEO - ALTR
11.2011 - 01.2016
University of Central Florida - Masters, Business Administration
Florida State University - BA, International Business
MIT Sloan School of Management - AI: Implications for Business,
Stanford University Cohort (UCF) - ,