Leah Litvak

• Lead transition of branding efforts to one overarching brand standards
• Manage the launch a new line of microsurgical knives with improved safety mechanism, expected Y1 revenue $1M
• Manage and relaunch an existing line of ophthalmic surgical suture product with new additions based on market needs, expected Y1 revenue $3M
• Implement product roadmaps, ensuring alignment with company goals and stakeholder expectations
• Developed marketing plans and strategy to promote specific products to target demographics.
• Develop sales training materials for new and existing product lines, including brochures, sell sheets, videos, social media messaging, and digital advertisements

• First and only product manager for the company and responsible for product lifecycle management (upstream and downstream) for all product lines, including planning for eight new product line launches
• Overhaul Go-To-Market strategy for improved product development and support
• Implement completely new project planning process for product development activities
• Launched four new product lines in orthopedic trauma and reconstructive surgery with an additional three product lines scheduled to launch in 3-6 months post-departure
• Train key surgeons and distributors on safe and effective use of the new products
• Overhaul product validation process and implement for new product development and product management, including management of physician users
• Create and manage marketing material for all new product lines, including surgical technique guides, sales playbooks, sales sheets, and other product support documents
• Support field activity including cadaver lab training, sales training, and physician training
• Liaised with global sales and marketing teams to collect customer feedback, incorporating into subsequent production runs and development lifecycles
• Created product positioning strategies designed to achieve optimal market penetration

• Responsible for all professional education and physician management activity, including downstream marketing material with technical documents
• Coordinated educational meetings and key physician activity for events of all sizes
• Managed approximately 50 physicians across different medical specials including orthopedics, sports medicine, wound care, urology, general surgery, plastic surgery, and vascular medicine
• Management included discovering and contracting new physicians, managing current physician contracting and payment for activity, and relationship growth and development
• Distilled clinical literature into marketing materials
• Planned, developed and recorded over twenty professional educational webinars
• Drive marketing strategy planning for Amniox business arm
• Identified and leveraged key proof points within customer success stories to improve product positioning
• Crafted messaging to differentiate products from competition and substitutes
• Recipient of Fast Start award for seamlessly acclimating to the role

• Supported a new and growing product line and subsequently promoted to manage both upstream and downstream marketing functions
• Responsible for one major product launch and six smaller product launches while concurrently supporting additional product development
• Manage electromechanical orthopedic resection devices and associated accessories (about 120 SKUs)
• Responsible for all North America training related to product line, including newly hired sales representatives (80 students every 6 weeks), medical education, sales managers, and peers
• Responsible for global Go-To-Market plan of new products and state-of-the-market reports biannually, including market analysis, budgeting, and forecasting
• Responsible for marketing material including printed collateral, videos, agreements, and promotions
• Created specialized sales team for product line to increase sales 25% over previous fiscal year

Optimize manfacturing processes for orthopedic plates and screws

Hip Arthroplasty Instrumentation, Limb Salvage & Patient Matched Implants