TETIANA MAISTRENKO
Lynn,MA
Summary
Experienced with creating and implementing comprehensive brand strategies that resonate with target audiences. Utilizes consumer insights and market trends to position brands effectively in competitive markets. Knowledge of cross-functional team collaboration and project management to deliver consistent brand messaging.
Overview
6
6
years of professional experience
Work History
Brand Manager
Bayadera
01.2022 - 03.2024
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Consulted with product development teams to enhance products based on customer interest data.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Organized and delivered training sessions for new product content and technological advancements.
- Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
- Created and managed budgets to maximize brand reach and engagement.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Optimized email campaigns to increase open and click-through rates.
Marketing Manager
LLC Husqvana Ukraine Gardena Division
12.2018 - 12.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Optimized website content for improved search engine rankings and increased web traffic.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Auditor
Rating Audit
01.2018 - 12.2018
- Provided detailed documentation on audit findings, facilitating swift corrective action when necessary.
- Mentored junior auditors, sharing knowledge and best practices to foster their professional growth within the team.
- Developed strong relationships with clients, building trust and ensuring a high level of satisfaction during the audit process.
- Analyzed data and findings to prepare reports detailing financial information.
- Maintained confidentiality, handling sensitive information discreetly throughout all stages of the audit process.
- Ensured compliance with regulatory requirements by performing regular audits and staying up-to-date on industry standards.
- Streamlined audit processes, improving efficiency and reducing time spent on each audit engagement.
Education
Master of Science - Marketing Management
Kyiv National Economic University
Kyiv 04-2020
Skills
- Brand strategy
- Sales strategy
- Marketing expertise
- Product positioning
- Brand positioning
- Promotional planning
- Training delivery
- Merchandising strategy
- Client experience management
- Brand ambassador partnerships
- Communications strategy
- Analytics reporting
Languages
English
Limited Working
Russian
Full Professional
Ukrainian
Native or Bilingual
Timeline
Brand Manager
Bayadera
01.2022 - 03.2024
Marketing Manager
LLC Husqvana Ukraine Gardena Division
12.2018 - 12.2021
Auditor
Rating Audit
01.2018 - 12.2018
Master of Science - Marketing Management
Kyiv National Economic University
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