Tevin Rutledge
Los Angeles,United States
Summary
Hello, my name is Tevin Rutledge and I have over 7 years of experience in advertising and full funnel media planning across a number of different verticals which include the video game, entertainment, tech, e-commerce, automobile and beauty industries. My strongest experience is in building full funnel multi-million dollar marketing strategies (Paid Media, Influencer, OOH, etc.) that drives consumers to my team's end goal. I also have years of hands-on experience within the various search and social platforms including Google Adwords, Amazon Marketing Services, Facebook Ads Manager, Twitter Ads, Snap Ads and all other social advertising platforms.
I am also deeply entrenched with all current music, fashion, social media and entertainment news. Music and fashion have always been a huge part of my life, so keeping up with current trends and popular news is apart of my everyday life.
Overview
8
8
years of professional experience
Work History
Digital Media & Influencer Manager
Sega of America, Inc.
Irvine, CA
05.2022 - Current
- Create and execute multi-million dollar media budgets for Sega's upcoming video game releases in America and LATAM regions
- Manage relationships with multiple ad and influencer agencies
- Present media strategies and campaign learnings to Sega CEO's and executives on a quarterly basis
- Optimized website content for improved search engine rankings and increased organic traffic
- Maximized ROI on ad spend by allocating budget strategically across various digital channels based on performance insights
- Enhanced brand visibility by implementing strategic digital campaigns across multiple platforms
- Negotiated partnerships with key paid and organic influencers to expand brand presence and increase sales of the Sega catalog
Supervisor, Search & Social (SoundCloud)
M&C Saatchi Performance
Los Angeles, United States
10.2021 - 05.2022
- Lead and executed multi-million dollar Paid Social and Search campaigns
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Mentored junior staff members in their career development
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
Manager, Digital Activation (Paid Search/Social)
OMD USA
Los Angeles Metropolitan Area
03.2021 - 10.2021
- Lead Paid Search and Paid Social campaigns with multi-million dollar budgets for Apple products such as Apple Watch, iPhone, iMac, etc.
- Lead strategy calls with Apple leadership about budget allocations, media plans and potential creative recommendations
- Lead the execution of Paid Social campaigns across multiple Apple Events
- Oversee and train multiple associates and senior associates on everything Search & Social
Senior Associate, Paid Search & Social
Wavemaker
Greater Los Angeles Area
04.2019 - 03.2021
- Maintain Paid Search and Paid Social campaigns with multi-million dollar budgets for Paramount Pictures including theatrical, international and home entertainment releases
- Created and executed Paid Media plans for major movie releases such as Top Gun, Gemini Man, Terminator and more
- Provided clients with weekly reporting and insights on campaign performance
- Streamlined efficiency by identifying areas for improvement and proposing actionable solutions.
- Trained and supported new team members, maintaining culture of collaboration.
Paid Search & Social Specialist
Reprise Digital
Greater New York City Area
05.2018 - 04.2019
- Maintain paid search and paid social campaigns with multi-million dollar budgets for Johnson & Johnson and their subsidiary businesses including: Listerine, Aveeno, Aveeno Baby, Neutrogena and many more
- Analyzed campaign data and determined tracking requirements; manage measurement systems for data capture and reporting
- Build out paid and organic social plans for major events such as the Super Bowl, Olympics, Golden Globes, etc.
- Collaborated with cross-functional teams to achieve project goals on time and within budget
Analyst, Search and Paid Social
Spark Foundry
Greater New York City Area
06.2017 - 05.2018
- Maintained paid search, paid social and organic social accounts for multi-million dollar brands including: Honda, NewYork Life and Telemundo
- Assisted on creating pitches for new business
- Worked with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators
Intern
RED Distribution (Sony Music)
Greater Nashville Area, TN
05.2016 - 08.2016
Education
Bachelor of Science - Marketing/Public Relations
Middle Tennessee State University
Murfreesboro, TN05.2017
Skills
- Full Funnel Marketing Plans
- Influencer Marketing
- Media Buying
- Audience Engagement
- Data/Reporting Insights
Timeline
Digital Media & Influencer Manager
Sega of America, Inc.
05.2022 - Current
Supervisor, Search & Social (SoundCloud)
M&C Saatchi Performance
10.2021 - 05.2022
Manager, Digital Activation (Paid Search/Social)
OMD USA
03.2021 - 10.2021
Senior Associate, Paid Search & Social
Wavemaker
04.2019 - 03.2021
Paid Search & Social Specialist
Reprise Digital
05.2018 - 04.2019
Analyst, Search and Paid Social
Spark Foundry
06.2017 - 05.2018
Intern
RED Distribution (Sony Music)
05.2016 - 08.2016
Bachelor of Science - Marketing/Public Relations
Middle Tennessee State University