Tevin Rutledge
Los Angeles,United States
Summary
Hello, my name is Tevin Rutledge and I have over 7 years of experience in advertising and full funnel media planning across a number of different verticals which include the video game, entertainment, tech, e-commerce, automobile and beauty industries. My strongest experience is in building full funnel multi-million dollar marketing strategies (Paid Media, Influencer, OOH, etc.) that drives consumers to my team's end goal. I also have years of hands-on experience within the various search and social platforms including Google Adwords, Amazon Marketing Services, Facebook Ads Manager, Twitter Ads, Snap Ads and all other social advertising platforms.
I am also deeply entrenched with all current music, fashion, social media and entertainment news. Music and fashion have always been a huge part of my life, so keeping up with current trends and popular news is apart of my everyday life.
Overview
8
8
years of professional experience
Work History
Digital Media & Influencer Manager
Sega of America, Inc.
05.2022 - Current
- Create and execute multi-million dollar media budgets for Sega's upcoming video game releases in America and LATAM regions
- Manage relationships with multiple ad and influencer agencies
- Present media strategies and campaign learnings to Sega CEO's and executives on a quarterly basis
- Optimized website content for improved search engine rankings and increased organic traffic
- Maximized ROI on ad spend by allocating budget strategically across various digital channels based on performance insights
- Enhanced brand visibility by implementing strategic digital campaigns across multiple platforms
- Negotiated partnerships with key paid and organic influencers to expand brand presence and increase sales of the Sega catalog
Supervisor, Search & Social (SoundCloud)
M&C Saatchi Performance
10.2021 - 05.2022
- Lead and executed multi-million dollar Paid Social and Search campaigns
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Mentored junior staff members in their career development
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
Manager, Digital Activation (Paid Search/Social)
OMD USA
03.2021 - 10.2021
- Lead Paid Search and Paid Social campaigns with multi-million dollar budgets for Apple products such as Apple Watch, iPhone, iMac, etc.
- Lead strategy calls with Apple leadership about budget allocations, media plans and potential creative recommendations
- Lead the execution of Paid Social campaigns across multiple Apple Events
- Oversee and train multiple associates and senior associates on everything Search & Social
Senior Associate, Paid Search & Social
Wavemaker
04.2019 - 03.2021
- Maintain Paid Search and Paid Social campaigns with multi-million dollar budgets for Paramount Pictures including theatrical, international and home entertainment releases
- Created and executed Paid Media plans for major movie releases such as Top Gun, Gemini Man, Terminator and more
- Provided clients with weekly reporting and insights on campaign performance
- Streamlined efficiency by identifying areas for improvement and proposing actionable solutions.
- Trained and supported new team members, maintaining culture of collaboration.
Paid Search & Social Specialist
Reprise Digital
05.2018 - 04.2019
- Maintain paid search and paid social campaigns with multi-million dollar budgets for Johnson & Johnson and their subsidiary businesses including: Listerine, Aveeno, Aveeno Baby, Neutrogena and many more
- Analyzed campaign data and determined tracking requirements; manage measurement systems for data capture and reporting
- Build out paid and organic social plans for major events such as the Super Bowl, Olympics, Golden Globes, etc.
- Collaborated with cross-functional teams to achieve project goals on time and within budget
Analyst, Search and Paid Social
Spark Foundry
06.2017 - 05.2018
- Maintained paid search, paid social and organic social accounts for multi-million dollar brands including: Honda, NewYork Life and Telemundo
- Assisted on creating pitches for new business
- Worked with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators
Intern
RED Distribution (Sony Music)
05.2016 - 08.2016
Education
Bachelor of Science - Marketing/Public Relations
Middle Tennessee State University
Murfreesboro, TN05.2017
Skills
- Full Funnel Marketing Plans
- Influencer Marketing
- Media Buying
- Audience Engagement
- Data/Reporting Insights
Timeline
Digital Media & Influencer Manager
Sega of America, Inc.
05.2022 - Current
Supervisor, Search & Social (SoundCloud)
M&C Saatchi Performance
10.2021 - 05.2022
Manager, Digital Activation (Paid Search/Social)
OMD USA
03.2021 - 10.2021
Senior Associate, Paid Search & Social
Wavemaker
04.2019 - 03.2021
Paid Search & Social Specialist
Reprise Digital
05.2018 - 04.2019
Analyst, Search and Paid Social
Spark Foundry
06.2017 - 05.2018
Intern
RED Distribution (Sony Music)
05.2016 - 08.2016
Bachelor of Science - Marketing/Public Relations
Middle Tennessee State University
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