Tey Ly
Irvine,CA
Summary
Strategic and results-driven leader with deep experience in sales, account management, admissions leadership, and customer success. Skilled at driving revenue, improving retention, and scaling operations through CRM optimization, data-informed strategy, and team development. Recognized for building high-performing teams, securing multimillion-dollar revenue growth, and aligning cross-functional initiatives in compliance-driven environments.
Overview
21
21
years of professional experience
Work History
Director of Business Development
IntegriShield
09.2023 - Current
- Lead revenue strategy and enterprise sales for a SaaS compliance platform serving higher education, fintech, financial services, and direct selling sectors.
- Drive client retention, onboarding, and upselling by aligning tailored compliance solutions with evolving regulatory needs.
- Partner cross-functionally with product and service teams to deliver scalable offerings.
- Secured the company’s largest subscription deal to date ($30K/month) through consultative selling and long-term client growth strategies.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Merchandising Manager
Mathis Home
10.2019 - 08.2023
- Successfully managed multiple lines of high end vendor accounts to ensure the flow of new and existing inventory while achieving a 52% cost of goods.
- Coordinated special events or promotions within the store environment, creating excitement around featured products or limited-time offers.
- Increased brand visibility by implementing eye-catching displays that highlighted new products and seasonal trends.
- Optimized inventory turnover by closely monitoring sell-through rates and adjusting replenishment orders accordingly.
- Analyzed sales data to identify underperforming products or categories requiring targeted merchandising efforts for improved performance.
- Trained new team members in merchandising best practices, ensuring a cohesive approach across the store.
- Improved overall store appearance by performing routine maintenance check, updating signage, and reporting damaged fixtures for repair or replacement.
Director Of Operations
California Institute of Management and Technology
07.2018 - 07.2019
- Spearheaded change management initiatives that facilitated organizational transformations while minimizing disruption to ongoing operations.
- Enhanced operational efficiency by optimizing the lead acquisition process, from initial funnel stages to new student orientation resulting in 95% start rate.
- Achieved team goals through formalized training plans, coaching, and performance management.
- Obtained approval for funding source via the Department of Defense military tuition assistance program that resulted in 25 new students within 6 months.
Director of Admissions
The Chicago School of Professional Psychology
10.2016 - 04.2018
- Organized successful campus events such as open houses and information sessions to showcase what the institution has to offer its students academically and socially that resulted in a 20% increase in application rate.
- Led training sessions for staff on best practices in admissions processes, enhancing consistency among team members.
- Evaluated applicant qualifications and assessed their potential fit within the institution and meeting 100% start goals for two consecutive terms.
- Utilized advanced CRM software solutions to manage prospect inquiries efficiently, leading to increased conversion rates from inquiry-to-application stage.
- Collaborated with faculty, staff and students to identify and address institutional challenges.
Enrollment Services Director
San Joaquin Valley College
02.2012 - 05.2014
- Lead a team of 25 Representatives in a Call Center environment with direct oversight of Admissions Advisors & Admissions Representatives.
- Managed the operational effectiveness of the contact center dialer, maintaining adequate staffing resulting in a speed to lead of < 2 minutes.
- Coached and mentor team through the use of call recordings resulting in achieving 82% call to appointment.
- Managed the efficiency of the auto-dialer & implemented call campaigns to support both the Online Campus in addition to 14 other campuses.
- Prepared and conducted admissions interviews resulting in 98% acceptance rate.
Director of Admissions & Operations
Allied Business Schools
05.2004 - 02.2012
- Expanded military enrollment channels, securing DoD partnerships and recognition as a Top 50 Military Friendly Institution.
- Grew enrollment by 491% YoY through new market expansion and program launches.
- Directed a 50+ member admissions team, including four managers, generating $50M+ revenue.
- Developed and executed targeted marketing campaigns for military families, producing $5M annually.
- Built an external outreach team for the National Guard/Reserves, generating 1,000+ inquiries annually.
- Managed vendor partnerships, strategic planning, budgeting, compensation, and P&L accountability.
Education
Bachelor of Science - Business Administration
DeVry University
Long Beach, CASkills
- Inside Sales/Call Center environment
- Proficient in Salesforce, Velocify, CampusVue, & Storis CRM
- Project management
- Cold Calling
- Budgeting
- Customer Service
- Big Box Retail
- Account Management
- Process Evaluations
- Staff Development
- Lead Development
- Customer Needs Assessment
- Problem Solving
Timeline
Director of Business Development
IntegriShield
09.2023 - Current
Merchandising Manager
Mathis Home
10.2019 - 08.2023
Director Of Operations
California Institute of Management and Technology
07.2018 - 07.2019
Director of Admissions
The Chicago School of Professional Psychology
10.2016 - 04.2018
Enrollment Services Director
San Joaquin Valley College
02.2012 - 05.2014
Director of Admissions & Operations
Allied Business Schools
05.2004 - 02.2012
Bachelor of Science - Business Administration
DeVry University