Tracy Frennea
Katy,TX
Summary
Results-driven sales and marketing professional with over twenty years of outstanding customer service, merchandising and buying experience. Effective communicator with a reputation for building strong teams and lasting relationships with clients. Accomplished and innovative in identifying sales opportunities and establishing and implementing profitable sales growth strategies.
Overview
33
33
years of professional experience
Work History
Sales Lead & Stylist
White House Black Market
01.2016 - Current
- Increased sales by 35.9% through upselling techniques to drive profitability and increase revenue.
- Trained, coached, and mentored new sales associates for maximum performance.
- Developed and managed merchandise displays, ensuring strategic placement of in-demand products.
- Received, stocked, replenished, and organized all inventory.
- Established strong rapport with clients through active listening techniques, understanding their unique needs and proposing tailored solutions.
Client Service Coordinator
The Spa at Cinco Ranch
01.2009 - 01.2015
- First point of contact for all new and existing clients regarding services, products available, and recommendations to best suit their needs
- Managed multiple phone lines; scheduling, confirming and changing appointments.
- Enhanced client satisfaction by promptly addressing inquiries and resolving issues efficiently.
- Maintained accurate record-keeping with proactive attention to client information updates.
Marketing Product Manager
Great American
01.2000 - 01.2006
- Responsible for a $3.5 million property management catalog; initiating new categories and products to stimulate sales growth in the Leader of B-2-B catalogs for the property market.
- Accountable for two thirds of the catalog pages; including merchandising, pricing, gross margin, editing and space allocation to measure product performance.
- Created and designed numerous direct marketing; catalogs, brochures, email campaigns, flyers and newsletters exceeding 3.9 million in circulation.
- Collaborated with the purchasing team of 35 on product research, buying, inventory control and identifying sources and order quantity minimums for all new products.
- Coordinated design meetings with a graphics team of 19 to develop new products based on latest market trends.
- Developed product documentation to communicate upcoming products and features to 155 internal company employees.
Merchandise Analysis
Garden Ridge
01.1998 - 01.2000
- Responsible for 11-million-dollar distribution of inventory for 35 mega stores in twelve states.
- Allocated replenishment product based on capacity, margins, and open-to-buy budget to maximize sell-through of items with different levels of demand.
- Enhanced merchandise assortment by analyzing sales trends and customer preferences.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
Buyer - Women’s Athletic and Casual Footwear
Academy Corp.
01.1997 - 01.1998
- Responsible for buying merchandise, developing, and implementing financial plans for a $32 million footwear department.
- Increased sales by 36.3% in women’s athletic and casual footwear department.
- Developed footwear advertising; layout, selection, and pricing structure.
- Prepared trend sheets, vendor recaps and profitability statements to analyze and forecast business and maintain profit margins.
- Developed cost-effective purchasing strategies to maintain inventory levels and enhance margins and turns.
- Developed assortment strategies by defining a market niche, investigating historical selling data, demographics, and current trends.
- Evaluated retail product lines, pricing structures, and recommended competitive strategies.
Buyer - Footwear
The Children’s Collection
01.1995 - 01.1997
- Responsible for buying merchandise, developing, and implementing business plans for a $3 million children’s footwear and hosiery department for 5 stores.
- Increased annual sales volume by 10.3% and grew gross margin dollars by 7.8%.
- Analyzed sales, market trends and opportunities to determine purchasing needs and reorder points.
- Provided training to stores for new product and assist stores with merchandising.
Sr. Asst. Buyer
Stage Stores Inc.
01.1991 - 01.1995
- Responsible for buying, developing, and implementing financial plans for a $3 million gift department.
- Increased annual sales by 15.4% over plan with operating costs 7.4% under budget.
- Assisted buyers in purchasing and planning merchandise assortments, monitoring shipping and receiving, coordinating advertising, tracking sales, and projecting and implementing markdowns.
Area Sales Mgr.
Stage Stores Inc.
01.1991 - 01.1992
- Responsible for managing 25 associates; hiring, training, supervising, motivating and employee evaluations.
- Accountable for sales, store merchandising and inventory.
- Sales increased 14.3% under my leadership.
Education
Bachelor of Science in Retail Merchandising – Emphasis in Marketing and Retail -
The University of Texas
Austin, TX12.1991
Skills
Effective Communication
Sales & Marketing Leadership
Attention to Detail
Teamwork
Client Development & Retention
Problem Solving
Analytical Reasoning
Adaptability
Project Management
Customer Service
Hobbies and Interests
- Fitness
- Yoga
- Gardening
- Fishing
- Boating
- Golf
- Scrapbooking
- Stained Glass
- Traveling
Timeline
Sales Lead & Stylist
White House Black Market
01.2016 - Current
Client Service Coordinator
The Spa at Cinco Ranch
01.2009 - 01.2015
Marketing Product Manager
Great American
01.2000 - 01.2006
Merchandise Analysis
Garden Ridge
01.1998 - 01.2000
Buyer - Women’s Athletic and Casual Footwear
Academy Corp.
01.1997 - 01.1998
Buyer - Footwear
The Children’s Collection
01.1995 - 01.1997
Sr. Asst. Buyer
Stage Stores Inc.
01.1991 - 01.1995
Area Sales Mgr.
Stage Stores Inc.
01.1991 - 01.1992
Bachelor of Science in Retail Merchandising – Emphasis in Marketing and Retail -
The University of Texas
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